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The Trillion-Dollar Industries AI Is Disrupting: Voice, Law & the End of the Billable Hour


Episode Details
Channel

All-In Podcast

Published

7/13/2026

Episode Summary

This episode of the All-In Podcast explores the massive disruption caused by artificial intelligence in multi-billion dollar industries, specifically focusing on voice generation and legal services. The hosts first interview Mati, CEO of ElevenLabs, a company experiencing hypergrowth by reaching $600M ARR. ElevenLabs is revolutionizing Voice AI through advanced Text-to-speech and Speech-to-text technologies, creating highly realistic AI agents for enterprise clients like Revolut and Klarna. They have pioneered interactive voice experiences by licensing the likeness of celebrities like Matthew McConaughey and Gordon Ramsay on Masterclass. Furthermore, the estate of James Earl Jones licensed the iconic Darth Vader voice in partnership with Disney, for use by Epic Games in Fortnite. To manage hypergrowth, ElevenLabs operates without traditional Product Managers, instead embedding engineers across all teams and leveraging Vibe Coding. While competing with Frontier models from OpenAI and Anthropic, they remain agnostic, supporting Open source models to maintain a competitive edge. They are actively addressing security concerns around AI Deepfakes and testing tools like Whisper Flow. They also focus on social impact, restoring the voice of Congresswoman Jennifer Wexton. Partnerships with wellness apps like Headspace and its competitor Calm further expand their reach, pushing boundaries toward a voice-based AGI (Artificial General Intelligence). In the second segment, the podcast features Max, CEO of Legora, a Legal AI company disrupting the $1 trillion legal services market and the traditional Billable Hour model. Outpacing competitors like Sierra in enterprise growth, and following early digital adopters like Cooley, Legora works with elite firms like Kirkland & Ellis. They achieve this by deploying Forward Deployed Lawyers, a strategy inspired by Palantir. By automating intensive tasks using Tabular Review rather than broad Fine-tuning, Legora directly challenges legacy data monopolies like LexisNexis and Westlaw to build proprietary Legal Data Moats. Despite competition from Harvey and general models like Claude, Legora wins on compliance. They strictly mitigate Data Leakage and avoid cumbersome On-premise deployment in favor of secure cloud environments. Through a strategic M&A Strategy, Legora demonstrates how verticalized AI workflows are driving massive cost compressions in the legal sector.

Investment Ideas
Key Topics & People

Legora's aggressive approach to merging and acquiring companies in the legal tech space.

Deploying software entirely on a client's local servers, a practice Legora refuses due to execution drag.

The risk of sensitive, regulated customer data bleeding into language models' training sets.

Claude
Technology

Anthropic's AI model that currently bundles markdown skills to offer basic legal features.

Harvey
Organization

A competitive AI legal technology company generating hundreds of millions in revenue.

The strategic advantage derived from exclusively possessing massive archives of categorized case law.

Westlaw
Organization

A legacy legal research platform that holds a duopoly in the US alongside LexisNexis.

LexisNexis
Organization

A legacy legal research and data provider challenged by new AI native platforms.

Fine-tuning
Technology

The process of adjusting a broad AI model on a specific dataset, which Legora argues against for general legal AI.

Tabular Review
Technology

An AI feature built by Legora designed to extract contract data efficiently without massive fine-tuning.

Palantir
Organization

A data analytics company referenced for popularizing the forward deployed engineer model.

A strategy used by Legora involving deploying lawyers alongside clients to assist with AI integration.

Kirkland & Ellis
Kirkland & Ellis
Organization

One of the largest global law firms, turning around $10 billion a year, and adapting to legal AI.

Cooley
Organization

A major law firm that built a software platform to serve startup founders directly.

Sierra
Organization

An enterprise AI company that Legora beat in reaching the $100M ARR milestone.

The traditional law firm pricing model being disrupted by AI efficiency.

Legal AI
Technology

The application of artificial intelligence to automate and assist in legal services and workflows.

Legora
Organization

An enterprise legal AI startup focused on eliminating manual legal review and optimizing workflows.

Max
Person

Co-founder and CEO of Legora, a fast-growing legal AI company.

Artificial General Intelligence, the threshold at which AI matches or exceeds generalized human capability.

Calm
Organization

A meditation app exploring localized and interactive content in competition with Headspace.

Headspace
Organization

A meditation and wellness app using AI voices for personalized experiences.

A US Congresswoman whose voice was restored via ElevenLabs technology after losing it to ALS.

Whisper Flow
Technology

An AI dictation product frequently used for streaming consciousness prompting to LLMs.

AI Deepfakes
Technology

Unauthorized AI cloning of human voices and likenesses, posing security and IP issues.

AI models whose source code and weights are made publicly available.

anthropic
Organization

An AI safety and research company that produces the Claude language models.

OpenAI
OpenAI
Organization

A leading AI research organization competing in the voice and broader AI market.

Frontier models
Technology

The most advanced foundation AI models developed by top AI labs.

A modern software development approach where non-developers generate production code using AI.

A traditional tech role that ElevenLabs operates entirely without, leveraging AI tools instead.

Fortnite
Fortnite
Technology

A popular online video game that features interactive AI character voices.

Epic Games
Epic Games
Organization

The gaming company that integrated the AI voice of Darth Vader into Fortnite.

Disney
Organization

Entertainment conglomerate that licenses its IP and character voices via AI.

Fictional character whose AI-generated voice is used in interactive platforms and games.

The late actor whose iconic Darth Vader voice was licensed using ElevenLabs technology.

Masterclass
Organization

An online learning platform that uses interactive AI voices for its instructors.

Celebrity chef whose voice is licensed for interactive AI cooking lessons.

A celebrity actor who partnered with ElevenLabs to create a licensed AI voice.

Klarna
Klarna
Organization

A major financial services company utilizing AI voice agents for operations.

Revolut
Revolut
Organization

A financial services company using ElevenLabs' AI voice technology.

AI agents
Technology

Autonomous AI systems that perform tasks, such as voice support and SDR operations.

Speech-to-text
Technology

Technology that converts spoken audio into written text.

Text-to-speech
Technology

Technology that converts written text into audible speech.

Voice AI
Technology

Artificial intelligence specialized in generating, synthesizing, and interpreting human voice.

ElevenLabs
Organization

A high-growth AI startup specializing in hyper-realistic voice generation and speech software.

Mati
Person

Co-founder and CEO of ElevenLabs.

All-In Podcast
Organization

The podcast hosting the interview with founders from ElevenLabs and Legora.