Image of Klarna

Klarna

Organization

A financial technology company that reportedly replaced its core internal Systems of Record, such as Salesforce and Workday, with its own custom, AI-built solutions, signaling a major potential shift in enterprise software.


entitydetail.created_at

8/22/2025, 1:38:18 AM

entitydetail.last_updated

8/22/2025, 1:40:34 AM

entitydetail.research_retrieved

8/22/2025, 1:40:34 AM

Summary

Klarna is a prominent Swedish fintech company established in 2005, specializing in online financial services, particularly "buy now, pay later" (BNPL) payment processing for e-commerce. Headquartered primarily in Stockholm, Sweden, and Berlin, Germany, the company manages store claims and customer payments. Klarna has grown significantly, handling approximately $80 billion in online sales in 2021 and expanding its reach to 45 countries with over 85 million active users. While it achieved a peak valuation of $45.6 billion in 2021, this figure saw a substantial reduction to $6.7 billion by 2022. Klarna had planned a US IPO for April 2025 with an estimated $15 billion valuation, which was subsequently postponed. The company is actively innovating by leveraging AI and digital twin concepts to replace traditional enterprise software systems.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Type

    Fintech company

  • Services

    Online financial services, Payment processing, Buy Now, Pay Later (BNPL)

  • Employees

    More than 4,000 to 5,000

  • Active Users

    85 million (global), 34 million (US)

  • Headquarters

    Stockholm, Sweden; Berlin, Germany (Note: Wikidata lists New York City as a headquarters, but other sources emphasize Stockholm and Berlin as primary operational bases.)

  • Market Reach

    45 countries

  • Founding Date

    2005-01-01

  • Valuation (2022)

    US$6.7 billion

  • Country of Origin

    Sweden

  • Online Sales (2021)

    US$80 billion

  • Peak Valuation (2021)

    US$45.6 billion

  • Retailer Partnerships

    575,000 retailers worldwide

  • Key Technology Adoption

    AI, Digital Twin concepts

  • Projected IPO Valuation

    US$15 billion

Timeline
  • Klarna was founded by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. (Source: Wikidata, Wikipedia, Web Search)

    2005-01-01

  • Approximately 40% of all e-commerce sales in Sweden went through Klarna. (Source: DBPedia)

    2011

  • Klarna launched its services in the United States. (Source: Web Search)

    2015-09-01

  • Klarna handled approximately US$80 billion in online sales. (Source: Summary, Wikipedia, DBPedia)

    2021

  • Klarna was recognized as Europe's most valuable private tech company with a peak valuation of US$45.6 billion. (Source: Summary, DBPedia)

    2021

  • Klarna's valuation significantly decreased to US$6.7 billion. (Source: Summary, DBPedia)

    2022

  • Klarna initially planned to file for an American IPO with a projected valuation of US$15 billion, but this was postponed. (Source: Summary, Wikipedia)

    2025-04-01

  • Klarna is reportedly leveraging AI and Digital Twin concepts to replace traditional enterprise software systems. (Source: Summary, Related Documents, Web Search)

    Ongoing

Klarna

Klarna Group plc, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services. The company provides payment processing services for the e-commerce industry, managing store claims and customer payments. The company is a "buy now, pay later" service provider. The company has more than 5,000 employees, most of them working at the headquarters in Stockholm and offices in Berlin. In 2021, the company handled about US$80 billion in online sales. Klarna initially planned to file as an American IPO in April 2025 and was projected to be valued at $15 billion. This valuation was about one-third of its peak of $45.6 billion in 2021. Klarna delayed their IPO filing as a result of the 2025 United States trade war with Canada and Mexico.

Web Search Results
  • Klarna - Wikipedia

    ( Klarna Group plc, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services. The company provides payment processing services for the e-commerce industry, managing store claims and customer payments.( The company is a "buy now, pay later" service provider.( The company has more than 5,000 employees, most of them working at the headquarters in Stockholm and offices in Berlin. In 2021, the company handled about US$80 billion in online sales.( [...] The three founders Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson founded Klarna in 2005 after participating in the Stockholm School of Economics annual entrepreneurship competition.( investorJane Walerud invested in their company and connected them with a team of programmers.( [...] Klarna launched in the United States in September 2015,( and the US has become its principal focus for future growth, after securing exclusive partnerships with luxury department store Macy's.( That year, Minister of Enterprise and Innovation "Ministry of Enterprise and Innovation (Sweden)")Mikael Damberg dubbed Klarna one of Sweden's "five unicorns "Unicorn (finance)")", by which he meant startup companies that had succeeded in growing and attracting international investments. The other four

  • Klarna: What It Is and How It Works | Rates

    Klarna is a global financial technology company founded in Stockholm, Sweden in 2005 with a mission to make online payments simpler and safer. Since then, it has expanded to 45 countries, partnered with 575,000 retailers worldwide, and gained 85 million active users, with 34 million of them in the US alone. [...] Klarna is a popular BNPL service, offering flexible payment plans tailored to the needs of modern retail customers. What is Klarna? How does Klarna work? How does it benefit shoppers and merchants? Let’s find out. Klarna: What Is It? ------------------- Image 3: Klarna: What Is It? [...] Flexible payment options: With Klarna, shoppers can receive items immediately and then pay in a way that fits their budget, whether that means paying the entire sum at a later date or spreading payments over several weeks or months. User-friendly app: The Klarna mobile app lets users manage payments, browse deals from partnered stores, track purchases, and even earn cash back. It’s well-designed, and makes it easier to keep your finances in check.

  • Read Customer Service Reviews of klarna.com

    Discover a Smarter Way to Shop and Pay with Klarna. At Klarna, we're committed to transforming the shopping experience with secure, fast, and flexible payment solutions tailored to your needs. Join a thriving global community of over 85 million active users and more than 575,000 retailers who rely on us to checkout with confidence. [...] However, please note that Klarna is a payment service that can also be offered through external e-commerce platforms. Merchants who do not work directly with Klarna do not have a K logo. In any instance, we treat every case with each merchant with respect, honesty and seriousness, because our customers are important to us. [...] Choose Klarna at checkout for added peace of mind with secure shopping and effortless flexibility. Our AI-powered payment technology ensures a quick and personalized experience, empowering you to shop with convenience and assurance every time.See more

  • Klarna Reviews 2025. Verified Reviews, Pros & Cons

    1.0 Overall Rating 1.0 Ease of Use 1.0 Customer Service 1.0 Features 1.0 Value for Money 1.0 [...] Pros Plataforma fácil de usar. Visual. Accesible. Cons Asistencia. Reclamación al consumidor. Organización. Gestión de datos. Review Source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA James A. CEO Sports Used the software for: 2+ years Link Copied! ### "Klarna Is One of the Best" April 10, 2025 4.0 Overall Rating 4.0 Ease of Use 5.0 [...] My overall experience with klarna was positive but not show stopping compared to its rivals Pros What I liked most about Klarna is the payment plans and integration with multiple payment platforms Cons What I liked least about klarna is its instability when connecting to banks Review Source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LMA

  • Klarna | Shop now. Pay later. - Apps on Google Play

    Image 2: Icon imageImage 3: Icon image Image 4: Icon image Klarna | Shop now. Pay later. ============================= Klarna Bank AB (publ) 4.8 _star_ 994K reviews 50M+ Downloads Image 5: Content rating Everyone _info_ Install Share Add to wishlist Image 6: Screenshot image Image 7: Screenshot image Image 8: Screenshot image Image 9: Screenshot image Image 10: Screenshot image Image 11: Screenshot image Image 12: Screenshot image _chevron\_right_ [...] Shop and save with exclusive deals and discounts from all over the world, right in the Klarna app. Find a deal you like, claim it with a tap, and check back tomorrow—new offers are added all the time. TRACK ALL YOUR DELIVERIES. Get live updates with delivery times, pickup codes, and even pickup location photos. Track your purchase from store to door in the Klarna app. HASSLE-FREE RETURNS. [...] About this app -------------- _arrow\_forward_ MANAGE YOUR PAYMENTS. Get a complete overview of your purchases, upcoming payments, and outstanding balance. Stay on track by activating push notification reminders. SHOP AT YOUR FAVORITE BRANDS. Access Klarna's flexible payment options anywhere, and unlock cashback rewards at top stores—exclusively in the Klarna app. You can Pay now, Pay in 4 interest-free payments, Pay in 30 days, or Pay over time. UP TO 10% CASHBACK.

Klarna Bank AB, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services such as payments for online storefronts and direct payments along with post-purchase payments. The company has more than 4,000 employees, most of them working at the headquarters in Stockholm and Berlin. In 2021, the company handled about US$80 billion in online sales. As of 2011, about 40% of all e-commerce sales in Sweden went through Klarna. In 2021, the company was Europe's most valuable private tech company, at a $45.6 billion valuation, however this crashed to $6.7 billion in 2022. Klarna's core service is to provide payment processing services for the e-commerce industry, managing store claims and customer payments. It has become known as a "Buy now, pay later" (BNPL) service provider, offering customers credit on their purchases as part of the checkout process.

DBPedia thumbnail
Location Data

Klarna, Sveavägen, Klara, Norrmalm, Norra innerstadens stadsdelsområde, Stockholm, Stockholms kommun, Stockholms län, 111 37, Sverige

financial

Coordinates: 59.3370365, 18.0625950

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