Apple's App Store

Technology

The digital distribution platform for iOS, which is criticized for its anti-competitive practices, such as the 30% commission, the ban on side-loading, and restrictions on alternative payment systems, making it a prime target for antitrust action.


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8/23/2025, 5:49:38 PM

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8/23/2025, 6:00:31 PM

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8/23/2025, 6:00:31 PM

Summary

Apple's App Store, launched on July 10, 2008, serves as a crucial digital marketplace for iOS and iPadOS devices, initially offering 500 applications and growing to over 1.8 million apps by 2021, despite a peak of 2.2 million in 2017 before Apple began removing older applications. While Apple promotes its economic benefits, including substantial developer payouts, the App Store has faced significant criticism for its alleged monopolistic practices and its 30% commission rate, which has been deemed excessive. Regulatory bodies, such as the Netherlands Authority for Consumers and Markets, have found its in-app commissions anti-competitive, mandating policy changes. Furthermore, influential figures like Reid Hoffman have cited Apple's App Store as a prime example for antitrust action, arguing that current M&A regulation approaches, particularly by the FTC, chill venture capital investment into potential competitors of Big Tech.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Purpose

    Digital marketplace for mobile apps

  • Developer

    Apple

  • Launch Date

    2008-07-10

  • Apps as of 2021

    Over 1.8 million

  • Commission Rate

    30%

  • Peak Apps (2017)

    Around 2.2 million

  • Operating Systems

    iOS, iPadOS

  • Supported Devices

    iPhone, iPod Touch, iPad, Apple Watch, 4th-generation or newer Apple TVs

  • Initial Applications

    500 applications

  • Total Payouts to Developers

    Over $155 billion

Timeline
  • Apple's App Store opened with an initial offering of 500 applications. (Source: summary)

    2008-07-10

  • The billionth application was downloaded from the App Store. (Source: web_search_results)

    2009-04-24

  • Apple announced the Mac App Store, a similar app distribution platform for macOS. (Source: web_search_results)

    2010-10-XX

  • The Mac App Store officially launched with the release of macOS 10.6.6 "Snow Leopard" update. (Source: web_search_results)

    2011-01-XX

  • The number of apps on the App Store peaked at around 2.2 million. (Source: summary)

    2017-XX-XX

  • Apple began removing older or 32-bit apps, leading to a slight decline in the total app count. (Source: summary)

    2017-XX-XX

  • The App Store received a major design overhaul with the release of iOS 11, focusing on editorial content and daily highlights. (Source: web_search_results)

    2017-09-XX

  • The App Store featured more than 1.8 million apps. (Source: summary)

    2021-XX-XX

  • The Netherlands Authority for Consumers and Markets (ACM) concluded that Apple's in-app commissions were anti-competitive and mandated changes to its payment policies. (Source: summary)

    2021-10-XX

App Store (Apple)

The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps. As of 2021, the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple's 30% cut of revenues from the store is excessive. In October 2021, the Netherlands Authority for Consumers and Markets (ACM) concluded that in-app commissions from Apple's App Store are anti-competitive and would demand that Apple change its in-app payment system policies.

Web Search Results
  • App Store (Apple) - Wikipedia

    Apple announced Mac App Store, a similar app distribution platform for its macOS personal computer operating system, in October 2010, with the official launch taking place in January 2011 with the release of its 10.6.6 "Snow Leopard" update. [...] Over the years, the store has surpassed multiple major milestones, including 50,000, 100,000, 250,000, 500,000, 1 million, and 2 million apps. The billionth application was downloaded on April 24, 2009. The number of apps on the app store shrank for the first time in 2017 as Apple began to remove older apps which did not comply with current app guidelines and technologies. As of 2020, it was estimated to house around 1.8 million apps. [...] In September 2017, App Store received a major design overhaul with the release of iOS 11. The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look," similar to several of Apple's built-in iOS apps.

  • App Store - Support - Apple Developer

    View in English ### Quick Links ## Support # App Store The App Store makes it simple for users to discover, purchase, and download apps for iPhone, iPad, Mac, Apple TV, and Apple Watch. Enroll in the Apple Developer Program to distribute your apps worldwide on the App Store. ## About the App Store [...] Find out how the App Store empowers you to distribute apps in the thriving app economy and successfully run and grow a global business. Get an overview of the extensive app management tools and marketing resources you can access, and the capabilities you can integrate into your apps on the App Store. Learn about the App Store ## App management [...] App Store Connect lets you upload, submit, and manage your apps, in-app purchases, and in-app events on the App Store from the web, iPhone, or iPad. You can also monitor your sales and downloads, test your apps, manage agreements and financial information, and more. Learn about App Store Connect ## Guidelines and requirements

  • Features - App Store - Apple Developer

    The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programs are created to help, inform, and inspire users while also helping you drive downloads and re-downloads of your apps and games. And our worldwide team of editors tailors the App Store to the various devices users use to shop for apps, so your app gets in front of the right users, in the right places, at the right times. Image 7 [...] ### Over 130,000 apps have been featured on the App Store and across Apple channels. If you have a new app or game, significant update, in-app event, or great story idea, tell us about it. Image 8 Distribute in volume outside the App Store. --------------------------------------------- [...] Build your apps with a comprehensive set of services and capabilities that let you deliver advanced features to your users. Access each platform’s unique features so you can seamlessly integrate your app with the optimal user experience for each device. And with industry-leading security and privacy protections built in, you’re free to focus on your ideas.

  • Manage App Store purchases, settings, and restrictions on iPhone

    Apps App Store Get apps Play games Subscribe to Apple Arcade Find and download games Use Game Center to play with friends Connect a game controller Use App Clips Update apps View or cancel subscriptions Manage purchases, settings, and restrictions Install and manage fonts [...] Your purchase history includes free and paid apps from the App Store as well as in-app purchases, subscriptions, music, videos, books, AppleCare+, and more. 1. Go to the App Store app Image 5 on your iPhone. 2. Tap Image 6: the My Account button or your picture at the top right, then tap Purchase History. You may be asked to authenticate with Face ID, Touch ID, or your passcode. 3. To narrow the results, enter the name, price, or order ID in the search field. [...] iTunes Store Get music, movies, and TV shows Get ringtones Manage purchases and settings Journal Get started with Journal Write in your journal Add formatting, photos, and more Journal for your wellbeing Build a journaling habit View and search journal entries Print and export entries Change Journal settings

  • Legal - App Store & Privacy- Apple

    To improve and optimize the experience in the App Store and other Apple online stores, apps, and services, we collect information about your usage of the stores, including when you open or close the App Store, what content you search for, the content you view and download, and your interactions with App Store push notifications and badges, as well as messages from the App Store within apps. We also collect information about your device such as the type of device, the version of your [...] Providing the Stores We use your personal data to provide the services and features in the App Store and other Apple online stores. This information includes, for example, your account and payment information, which you can access and change in settings, and your purchase history. [...] : We collect your personal data so that we can provide you the content you purchase, download, or want to update in the App Store and other Apple online stores, including the iTunes Store and Apple Books. We also use information about your account, purchases, and downloads in the stores to offer advertising to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.