Topics & People

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A past creative strategy where WWE created characters, like the Iron Sheik, that reflected real-world geopolitical tensions. This is now harder to do due to societal sensitivities.

Creative Process in WWE
Business Strategy

A collaborative process involving a writer's room and direct partnership with talent to develop long-term character arcs and storylines that resonate with audiences.

The significant physical strain and risk of injury that wrestlers endure, despite the choreographed nature of the performance. WWE has a robust medical program to manage this.

WWE's flagship annual event, which requires months of long-term story and character planning, similar to a blockbuster movie.

Marvel
Organization

The entertainment company known for its interconnected cinematic universe, used as an analogy for how WWE plans its long-term storyline arcs and character developments for events like WrestleMania.

The core creative principle of WWE, which prioritizes creating compelling narratives with protagonists and antagonists over simply booking athletically impressive matches.

A famous wrestler from the 1980s who represented the classic 'superhero' type baby face, a contrast to the modern antihero.

A wrestler from the Attitude Era who exemplified the antihero persona. He was technically a 'heel' but was overwhelmingly popular with the fans.

The term for a 'good guy' or protagonist character in professional wrestling. The concept has evolved from the perfect superhero archetype of the past.

The term for a 'bad guy' or antagonist character in professional wrestling. The modern approach is for the heel to believe their actions are justified, making them more compelling.

A modern creative necessity for WWE, where wrestlers must blur the lines between their real-life selves and their on-screen characters, largely due to the transparency created by the internet.

Identified as the most crucial trait for a successful WWE superstar and a key factor in connecting with audiences, applicable in entertainment, business, and politics.