21 Seeds

Extracted Attributes

• Founded

  2019-01-01

• Founders

  Kat Hantas, Nicole Hantas-Emanuel, Sarika Singh

• Industry

  Spirits / Beverage Alcohol

• Headquarters

  San Francisco, California, United States

• Key Products

  Fruit-infused Blanco Tequila (Cucumber Jalapeno, Grapefruit Hibiscus, Valencia Orange)

• Parent Company

  Diageo

• Acquisition Price

  160 million USD

Timeline

• 21 Seeds is launched in San Francisco by Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh. (Source: undefined)

  2019-01-01

• 21 Seeds signs a national distribution alignment with Southern Glazer's Wine & Spirits. (Source: undefined)

  2020-09-15

• 21 Seeds is acquired by Diageo in a deal valued at $160 million. (Source: undefined)

  2021-01-01

Seed

In botany, a seed is a plant structure containing an embryo and stored nutrients in a protective coat called a testa. More generally, the term seed means anything that can be sown, which may include seed and husk or tuber. Seeds are the product of the ripened ovule, after the embryo sac is fertilized by sperm from pollen, forming a zygote. The embryo within a seed develops from the zygote and grows within the mother plant to a certain size before growth is halted. The formation of the seed is the defining part of the process of reproduction in seed plants (spermatophytes). Other plants such as ferns, mosses and liverworts, do not have seeds and use water-dependent means to propagate themselves. Seed plants now dominate biological niches on land, from forests to grasslands both in hot and cold climates. In the flowering plants, the ovary ripens into a fruit which contains the seed and serves to disseminate it. Many structures commonly referred to as "seeds" are actually dry fruits. Sunflower seeds are sometimes sold commercially while still enclosed within the hard wall of the fruit, which must be split open to reach the seed. Different groups of plants have other modifications, the so-called stone fruits (such as the peach) have a hardened fruit layer (the endocarp) fused to and surrounding the actual seed. Nuts are the one-seeded, hard-shelled fruit of some plants with an indehiscent seed, such as an acorn or hazelnut.

Web Search Results

• 21 SEEDS Signs National Alignment with Southern Glazer’s Wine & Spirits | Southern Glazer's Wine & Spirits

  “The addition of 21 SEEDS into our distribution portfolio reinforces our ongoing commitment to expand support of female- and minority-owned wine and spirits suppliers,” commented Gene Sullivan, Chief Sales and Marketing Officer for Southern Glazer’s. “We look forward to working with the team at 21 SEEDS to drive mutual success for both of our organizations.” About 21 SEEDS Founded by two sisters and one friend in San Francisco, 21 SEEDS is an all-natural, real fruit infused tequila with three variants (Valencia Orange, Cucumber Jalapeno and Grapefruit Hibiscus) that is as delicious and easy to drink as a glass of wine. To learn more visit www.21seeds.com. About Southern Glazer’s Wine & Spirits [...] MIAMI & DALLAS--(BUSINESS WIRE)-- Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the world's pre-eminent distributor of beverage alcohol—today announced that it has signed a national distribution agreement with 21 SEEDS, an all-natural, real fruit infused tequila company. The female-led business, whose slogan is #girlscalltheshots, has carved out a unique space in a traditionally dominated male tequila industry by creating healthy, no fuss cocktails attractive to women through the spirit's flavor forward fruit profiles. The brand has three signature infusions – Grapefruit Hibiscus, Cucumber Jalapeno, and Valencia Orange – all lower ABV, gluten-free, non-GMO, and ideal for better-for-you cocktails with no sacrifice on taste. [...] “I didn’t come from a spirits background,” explained co-founder and CEO, Kat Hantas. “I created 21 SEEDS out of necessity, because my doctor suggested a switch from wine to tequila for health reasons, but there was nothing in the category that tasted great and was as easy to drink as wine. 21 SEEDS is the perfect solution for home use because it’s easy to use and makes delicious, better-for-you cocktails. Southern Glazer’s saw the tremendous opportunity that we have to bring this brand to market as an elevated alternative to RTDs or an easier, better-for-you option than sweet, complicated cocktails, and we are thrilled to have such an incredible distribution partner.”

• 21 Seeds Tequila: Buy Online, Enjoy Fresh Flavors | The Bar

  21Seeds Tequila Trio # Discover 21 Seeds Infused Tequilas Elevate your cocktail game with 21Seeds Tequila's flavors: Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange. 21Seeds Tequila Trio ## Flavor, for real 21Seeds trio collection ## Get to know 21Seeds 21Seeds is an award-winning infused tequila brand known for its vibrant, flavor-forward portfolio infused with the juice of real fruit. Since bursting onto the scene in 2019, 21Seeds has redefined what flavored tequila can be by proving that innovation and bold, delicious infusions have a place in the world of premium spirits. [...] 21Seeds was founded by two sisters and one friend, Kat Hantas, Nicole Hantas-Emanuel, and Sarika Singh as a kitchen experiment gone right, turning home infusions into an approachable, easy-to-assemble tequila cocktail. 21Seeds trio collection 21 SEEDS CUCUMBER JALAPENO LIFESTYLE POOL 21 SEEDS CUCUMBER JALAPENO LIFESTYLE POOL ## 21Seeds Cucumber Jalapeño 21Seeds infused Cucumber Jalapeño Blanco Tequila is a true sensory experience. An easy to use, spicy tequila to enjoy in cocktails like 21Seeds + Soda or a Spicy Margarita without sacrificing on taste. 21 SEEDS CUCUMBER JALAPENO FRONT 750ML ### Cucumber Jalapeño Blanco Tequila Ginza-Tall-Cut-Old-Fashioned ### Ginza Cuts Old Fashioned Glass Negroni Batch Straight 9X16 (1) ## 21Seeds Valencia Orange [...] ## 21Seeds Valencia Orange 21Seeds Valencia Orange Blanco Tequila is a tropical easy-to-use flavored tequila perfect for lower calorie cocktails like a 21Seeds + Soda or a flavorful Negroni! 21 SEEDS VALENCIA ORANGE FRONT 750ML ### Valencia Orange Blanco Tequila Calderawhiskyglasses ### Caldera Double Old Fashioned Glass, Set of Four Negroni Batch Straight 9X16 (1) 21 Seeds Grapefruit Hibiscus Paloma Pitcher 21 Seeds Grapefruit Hibiscus Paloma Pitcher ## 21Seeds Grapefruit Hibiscus 21Seeds Grapefruit Hibiscus Blanco Tequila is bright and citrus-forward without being sugary.Enjoy it in a lower calorie cocktail like 21Seeds + Soda or a Paloma! 21 SEEDS GRAPEFRUIT HIBISCUS FRONT 750ML ### Grapefruit Hibiscus Blanco Tequila Big Top Highball Collins Glass

• Kat Hantas: Founding 21Seeds Tequila | Forward Obsessed Podcast

  Listen Now Kat Hantas is the co-founder of 21 Seeds, an infused tequila brand that was acquired by Diageo in 2021 for $160 Million after just three years in business, being the largest exit ever by a female-founded spirits brand. Previously, Kat had a 15-year career in the film industry, working at Creative Artists Agency and as an independent producer developing horror and music-driven films. [...] In this interview, Kat shares her entrepreneurial journey, from starting her first business right out of college to pivoting to a film career focused on specific niches to launching 21 Seeds to solve her own pain points around finding an easy-to-drink, low-calorie alternative to wine and cocktails. 21 Seeds differentiated itself by targeting a specific customer - women and moms - with an elevated, all-natural infused tequila. The brand took off quickly, landing national distribution in under two years. [...] ‍ For Hantas, the lightbulb moment came when she recognized a disconnect between how tequila brands were marketing their products and how consumers, particularly women, actually wanted to enjoy the spirit. This realization sparked the idea for 21Seeds, an infused tequila brand designed specifically with the female palate in mind. "Nobody was speaking to that," Hantas explained. "I noticed it was girls ordering it more than guys. For the same reasons my girlfriends were switching, they would come to me. Women love tequila." ‍ ‍

• 21 Seeds Tequila – Flaviar

  21 Seeds Tequila Mexico # All about 21 Seeds Tequila 21Seeds if proudly female-founded by two sisters and one friend who wanted to make an approachable, fresh infused tequila. After starting in a kitchen with ingredients on hand, 21Seeds grew to inspire friends and build new connections. Visit our shop Shop gift ideas ## Members' favorites from 21 Seeds Tequila 21 Seeds Cucumber Jalapeno Blanco Tequila 21 Seeds Cucumber Jalapeno Blanco Tequila Engravable No reviews 21 Seeds Cucumber Jalapeno Blanco Tequila 750ml . 35% ABV $33.99 Earn points 90-min delivery 21 Seeds Grapefruit Hibiscus Blanco Tequila 21 Seeds Grapefruit Hibiscus Blanco Tequila Engravable No reviews 21 Seeds Grapefruit Hibiscus Blanco Tequila 750ml . 35% ABV $33.99 [...] 750ml . 35% ABV $33.99 Earn points 90-min delivery 21 Seeds Valencia Orange Blanco Tequila 21 Seeds Valencia Orange Blanco Tequila Engravable No reviews 21 Seeds Valencia Orange Blanco Tequila 750ml . 35% ABV Earn points 90-min delivery Flaviar Rewards Flaviar Rewards Create an account and score your first 500 points—our little welcome gift! Rack up points with every purchase and action, and watch your balance grow. Swap your points for exclusive rewards, discounts, and other deals. Learn more about rewards Choosing a selection results in a full page refresh. Opens in a new window.

• Find a store near you.

  HI, I’M KAT I created 21 SEEDS because it’s what I wanted to drink – something smooth, simple and casual with fresh, natural flavor that made drinking tequila as approachable as a glass of wine or beer. Before it was a brand it was just a couple of bottles infused in my kitchen with things I had on hand. Cucumbers, jalapeños, oranges, and grapefruit all worked in tequila cocktails, so why not just add them straight to the tequila? OUR STORY US VS. THEM Female Founded Low Calorie No Scrunch Face All-natural Ingredients Infused With Real Fruit And Botanicals TRADITIONAL GLASS OF WINE TRADITIONAL COCKTAIL WHY 21SEEDS ALL- NATURAL 21Seeds Tequila is made with all-natural ingredients, and infused with real fruit. [...] BUT NOW WE HAVE TO HELP IT GROW Our goal for 21 SEEDS is more than just a delicious tequila: we want it to inspire you to gather your tribe of friends new and old, cross borders, share ideas and make connections. It’s the seed of something bigger. WE FLEW DOWN TO MEXICO TO FIND A PARTNER DISTILLERY We found one owned and predominantly staffed by women – a perfect fit. We worked on different infusions and got each recipe just right. We came up with a name. Two sisters, one friend, all natural: 21 SEEDS was born. MY HUNCH TURNED OUT TO BE RIGHT [...] # “21Seeds offers award-winning tequila that is infused with the ripest hand-picked fruits. Not to mention everything is 100% all-natural, GMO-free, gluten-free, and keto-friendly. This means that there are zero artificial sweeteners so you can avoid that dreaded morning hangover. It’s super flavorful, making it perfect for a weekend spent outdoors or an after-work drink. Best of all, it's as sippable as a glass of wine, but only half the calories, so you don't have to give up your favorite relaxation technique.” # — Jess r. A FLAVOR FOR EVERYONE CUCUMBER JALAPEÑO Cucumber Jalapeño tequila is a true sensory experience. Delicious, bright and crisp with a cucumber nose and a refined spicy jalapeño finish. Enjoy on the rocks or in an easy cocktail like a Spicy Margarita.