eBay Live

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EBay

eBay Inc. ( EE-bay, styled as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. Sales occur either via online auctions or "Buy It Now" instant sales, and the company charges commissions to sellers upon sale. eBay was founded by Pierre Omidyar in September 1995. In 2021, eBay had approximately 17 million global sellers; in 2023, it reported 132 million annual active buyers worldwide and handled $73 billion in transactions, 48% of which were in the United States. In 2023, the company had a take rate (revenue as a percentage of volume) of 13.81%. eBay can be used by individuals, companies and governments to purchase and sell almost any legal, non-controversial item. Buyers and sellers may rate and review each other after each transaction, resulting in a reputation system. The eBay service is accessible via websites and mobile apps. Software developers can create applications that integrate with eBay through the eBay API. Merchants can also earn commissions from affiliate marketing programs by eBay.

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• eBay Launches Live Shopping for Collectibles

  eBay today announces the launch of eBay Live, a dedicated shopping platform that gives people a new way to browse and buy products in a live, interactive environment. The new beta technology combines entertainment with instant purchasing on one of the world’s largest marketplaces. The first series will offer a curated selection of highly-coveted and rare trading cards from top eBay seller Bleecker Trading, and will be hosted by trading card enthusiast DJ Skee. [...] “eBay has always been the original home for trading cards and collectibles,” said Dawn Block, VP Collectibles, Electronics and Home at eBay. “As the collector community grows, we’re offering a new live platform that combines an engaging environment with incredible ease, allowing our community to come together over shared interests and merchandise. Currently in beta, eBay Live will deliver a more streamlined, entertaining and sophisticated way for our community to connect, buy and sell.” [...] The events invite shoppers to engage with products as if they’re in a traditional offline shop, beginning on June 22 at 3 PM ET. Jess Mineo of Bleecker Trading will showcase iconic collectibles, including a 1995 Topps Finest Michael Jordan M1 Red Bordered Refractor PSA 9 MINT and a 1998 Kobe Bryant Skybox That’s Jam PSA 10. Accessible on the eBay app and at ebay.com/eBayLive, enthusiasts will be able to interact with both DJ Skee and Bleecker Trading directly in the chat and through reaction buttons, bringing a higher level of entertainment to shopping – with the option to purchase any of the cards directly from the livestream.

• How eBay Live Works - A Practical Guide for Marketplace Sellers - Marketplace Universe

  eBay Live expands this movement within the eBay ecosystem, giving sellers a direct, video-based way to connect with customers and show their expertise. The feature officially launched in the U.S. market in 2024, started in the UK in February 2025, and has now debuted in Germany with Collectibles & Trading Cards and Clothing & Accessories – two categories where storytelling and authenticity matter most. ### What Is eBay Live? eBay Live is a built-in livestream feature inside the eBay app that enables sellers to host live product presentations, interact with viewers, and sell directly during the stream. Two formats are available: [...] Two formats are available: Unlike traditional eBay auctions that end precisely when the clock runs out, eBay Live auctions feature a “Soft Close” mechanism. If a new bid is placed in the final seconds, the timer automatically extends. This mimics a real-life auctioneer (“Going once… going twice…”) and ensures that the item truly goes to the highest bidder, effectively preventing last-second “sniping” tools. For buyers, the experience feels like modern, interactive teleshopping – they can comment, ask questions, or request close-ups before buying. For sellers, everything is integrated into eBay’s backend: product tagging, checkout, payment, and analytics are all part of the same environment. ### How Sellers Can Participate – Step by Step Plan your show ### What Products Work Best [...] Logo Marketplace Universe Logo Marketplace Universe # How eBay Live Works – A Practical Guide for Marketplace Sellers eBay Live Shopping starts in Germany ### In a nutshell Live shopping is becoming a key trend in European e-commerce – and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce. This guide shows how eBay Live works, what equipment you need, and what kinds of products perform best. ⏱ Time to Read: appr. 5 min ## The Rise of Live Shopping – From China to Germany

• eBay Live | Seller Center

  ## Seller Center # eBay Live Introducing live selling on the eBay mobile app. ## Bring your listings to life with eBay Live With eBay Live, buyers can tune in to live shopping experiences, curated and presented by sellers. eBay Live brings socializing, entertainment, and shopping together in one highly engaging and immersive experience that will grab buyers’ attention and help them make purchase decisions. Buyers seek shopping experiences they can trust. eBay Live offers a highly personalized, authentic live shopping experience that can foster buyer trust and strengthen your brand. Demonstrate your products and answer buyers’ questions through in-stream comments and interactive surveys. eBay Live is currently in beta and is available for live selling in these categories: [...] Collectibles. Includes sports trading cards, collectible toys, and comics. Luxury. Includes luxury watches, handbags, and jewelry. Check back soon to see more live selling categories. ## How to succeed with live selling Bookmark this page and check back for updates and tips to help you get started and succeed when you go live with eBay Live. # Watch past eBay Live selling events Curated shopping experiences brought to you by eBay. Watch now Feedback

• eBay Live FAQ | eBay.com

  ## eBay Live FAQ What is eBay Live? eBay Live is a highly interactive livestream shopping experience. This real-time platform allows eBay buyers to shop curated livestream events, hosted by their favorite influencers, brands, and sellers. Visit the eBay Live Hub for more information. Do I need an eBay account to participate on eBay Live? Yes, you’ll need to be signed into your eBay account before you can interact with an eBay Live event. Currently, only users registered in the US can participate. Download the eBay app or open eBay.com and then create or sign into your eBay account to get started. Where can I find and join eBay Live events? [...] Check out the eBay Live Hub for a schedule of upcoming eBay Live events. You can set a reminder or follow your favorite sellers to be notified when they go live. For reminders about upcoming eBay Live events, enable push notifications from eBay in your account settings. Learn more. My eBay > Settings > Notifications > eBay Live Under eBay Live notifications, you can adjust your notification preferences: Event Reminders – Alerts you when an event you registered for goes live Followed Sellers – Notifies you when a seller you saved goes live Event Recommendations – Recommendations for relevant live events Will my eBay Live activity be public? [...] How can I sell on eBay Live? eBay Live is currently in beta with select sellers. Please fill out an eBay Live Seller Interest Form if you’d like to host an eBay Live event, and we’ll notify you as soon as you’re eligible to start selling live. What selling formats are supported on eBay Live? eBay Live offers Live Auctions with the option for an extended timer and Buy It Now listings. Why can’t I bid during a live event? If you see an error message or the bid button is grayed out when you try to bid during a live event, it may be due to one of the following reasons:

• eBay Launches Livestream Shopping Tour Across the U.S.

  More stops to be announced. About eBay Live Launched in 2022, eBay Live is a livestream shopping experience that connects buyers with knowledgeable sellers in real time. Shoppers can ask questions, see items up close, and shop instantly—on mobile, desktop, or the eBay app. eBay Live Fast Facts Covers categories like collectibles, luxury goods, sneakers, and apparel Offers both live auction and Buy It Now formats Expanded internationally in May 2025 at MCM London Comic Con Notable sales include rare Pokémon cards, a Rolex GMT Master II “Batgirl,” and high-profile sports card breaks. About eBay [...] Beginning June 14, the tour will showcase top eBay sellers, curated inventory, special guests, and real-time broadcasts from hobby shops, conventions, and trade nights. Whether attending in person or tuning in online, collectors will have more ways to discover, shop, and connect. “eBay Live is about more than just buying—it’s about bringing people together over shared passions,” said Caroline Pougnier, US General Manager, eBay Live. “This tour is our way of showing up for the community—meeting collectors where they are and celebrating The Hobby together.” [...] Home Company Information eBay.com Press Room Follow Us Contact Us eBay.com Press Room Follow Us Contact Us Terms of Use Privacy Accessibility Settlements eBay Live # eBay Launches Livestream Shopping Tour Across the U.S. Press Release #### “eBay Live on Tour” kicks off June 14, bringing livestreamed shows and in-person pop-up events to collectors nationwide. This summer, eBay is launching eBay Live on Tour—a live event series delivering livestream shopping and collector-focused experiences to cities across the country.