
Diageo
A multinational alcoholic beverage company that purchased the 21 Seeds tequila brand.
First Mentioned
8/1/2026, 7:11:47 AM
Last Updated
8/1/2026, 7:13:16 AM
Research Retrieved
8/1/2026, 7:13:16 AM
Summary
Diageo plc is a British multinational alcoholic beverage company headquartered in London, England, United Kingdom. Formed on December 17, 1997, through the merger of Guinness plc and Grand Metropolitan plc, Diageo operates across 132 sites in nearly 180 countries. The company is a dominant distributor of spirits, producing 40 percent of all Scotch whisky. Its prominent global brands include Guinness, Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, Don Julio, and 21 Seeds. Diageo is listed on the London Stock Exchange, where it forms part of the FTSE 100 Index, as well as the New York Stock Exchange. Over the years, Diageo has expanded aggressively through international mergers and acquisitions, including purchases of major liquor manufacturers in Turkey, Brazil, India, China, and North America.
Referenced in 1 Document
Research Data
Extracted Attributes
Headquarters
London, England, United Kingdom
Founding Date
1997-12-17
Global Presence
Operations across nearly 180 countries
Number of Employees
29,860 employees
Stock Exchange Listings
London Stock Exchange (FTSE 100 Index) and New York Stock Exchange (ADR)
Number of Operating Sites
132 sites
Scotch Whisky Production Share
40 percent of total Scotch whisky production
Timeline
- Diageo was created through the merger of Guinness plc and Grand Metropolitan plc, and its shares began trading on the London Stock Exchange. (Source: Wikipedia)
1997-12-17
- Diageo acquired Canadian business Seagram in a joint venture partnership with Pernod Ricard. (Source: Wikipedia)
2001-05-01
- Diageo sold Malibu rum to Allied Domecq for 560 million pounds (800 million USD) to satisfy regulatory approvals. (Source: Wikipedia)
2002-02-01
- Diageo acquired Turkish spirits manufacturer Mey Içki for 2.1 billion USD. (Source: Wikipedia)
2011-02-01
- Diageo acquired Brazilian cachaça producer Ypióca for 300 million pounds. (Source: Wikipedia)
2012-05-01
- Diageo acquired a majority stake in Indian spirits company United Spirits for 1.28 billion pounds. (Source: Wikipedia)
2012-11-01
- Diageo acquired Chinese baijiu producer Sichuan Shuijingfang Company. (Source: Wikipedia)
2013-07-01
Wikipedia
View on WikipediaDiageo
Diageo plc ( dee-AJ-ee-oh) is a British multinational alcoholic beverage company headquartered in London, England. It operates from 132 sites in nearly 180 countries. With brands such as Guinness, Johnnie Walker and Smirnoff, it is a major distributor of Scotch whisky and other spirits, with distilleries producing 40% of all Scotch whisky with over 24 brands. Diageo is a publicly traded company listed on both the London Stock Exchange where it is a constituent of the FTSE 100 Index, and the New York Stock Exchange as American depositary receipts.
Web Search Results
- Diageo - Wikipedia
Diageo plc (/diˈædʒioʊ/ dee-AJ-ee-oh) is a British multinational alcoholic beverage company headquartered in London, England. It operates from 132 sites in nearly 180 countries. With brands such as Guinness, Johnnie Walker and Smirnoff, it is a major distributor of Scotch whisky and other spirits, with distilleries producing 40% of all Scotch whisky with over 24 brands. Diageo is a publicly traded company listed on both the London Stock Exchange where it is a constituent of the FTSE 100 Index, and the New York Stock Exchange as American depositary receipts. ## History [edit] ### Formation [edit] [...] ## History [edit] ### Formation [edit] Diageo was formed in 1997 from the merger of Guinness plc and the hospitality and distribution conglomerate Grand Metropolitan plc. The company was created by executives Anthony Greener and Philip Yea at Guinness, along with George Bull and John McGrath of Grand Metropolitan. Shares in Diageo began trading on the London Stock Exchange on 17 December 1997. The name Diageo was created by branding consultancy Wolff Olins in 1997. It derives from the Latin word diēs, meaning "day", and the Greek root geo-, meaning "earth". ### Early acquisitions and sale of non-core assets [edit] [...] Diageo, acting in joint venture with the French drinks group Pernod Ricard, bought the Canadian business Seagram in May 2001; to secure regulatory approval it had to sell Malibu rum "Malibu (rum)") to Allied Domecq for £560m ($800m) in February 2002. The company further acquired Turkish liquor company Mey Icki for US$2.1 billion in February 2011, and followed this with Brazilian cachaça manufacturer Ypióca for £300 million in May 2012, and a majority stake in the Indian company United Spirits for £1.28 billion in November 2012. It bought the Chinese baijiu manufacturer Sichuan Shuijingfang Company in China in July 2013.
- Diageo Plc Company Profile - Diageo Plc Overview - GlobalData
Diageo Plc (Diageo) is a producer, distributor, and marketer of alcoholic beverages. The company's product portfolio includes scotch, beer, brandy, vodka, Indian-made foreign liquor, whiskey, rum, ready-to-drink alcoholic beverages, liqueur, wine, gin, and tequila. Its major brands include Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, Guinness, Don Julio and CIROC. The company distributes products through wholesalers, resellers and retailers, distributors and brokers, subsidiary companies, joint venture arrangements and third-party distributors. It also sells products through brewers, retail groups, and regional independent wholesalers and on-trade and off-trade operations. The company has presence across the world. Diageo is headquartered in London, the UK.
- Discover Diageo | Diageo
The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US [...] The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US [...] Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland Settle into the world of Guinness A dry, crisp gin with a rich juniper flavour Indulgent blend of aged Irish whiskey The most popular vodka in the world The finest Caribbean rums Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland Settle into the world of Guinness A dry, crisp gin with a rich juniper flavour Indulgent blend of aged Irish whiskey The most popular vodka in the world The finest Caribbean rums Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland Settle into the world of Guinness A dry, crisp gin with a rich juniper flavour Indulgent blend of aged Irish whiskey The most popular vodka in the world The finest Caribbean rums
- Diageo
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past,
- Explore Our 200+ Premium Brands | Diageo
The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US [...] The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US Designed to be lighter and more versatile An exceptionally smooth, family-made super-premium vodka A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US [...] The finest Caribbean rums Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland Settle into the world of Guinness A dry, crisp gin with a rich juniper flavour Indulgent blend of aged Irish whiskey The most popular vodka in the world The finest Caribbean rums Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland Settle into the world of Guinness A dry, crisp gin with a rich juniper flavour Indulgent blend of aged Irish whiskey The most popular vodka in the world The finest Caribbean rums A versatile whisky, with an unmistakable smoothness and balanced flavour profile A fast-growing tequila brand A brand of alcoholic beverages produced in France since 2003 An award-winning Blended Scotch Whisky The fastest growing super-premium tequila brand in the US
Wikidata
View on WikidataImage
Country
Employees
29,860Instance Of
Citizenship
Headquarters
Inception Date
12/17/1997
DBPedia
View on DBPedia
Location Data
Diageo, Bluebell, Clondalkin-Monastery DED 1986, South Dublin, County Dublin, Leinster, Éire / Ireland
Coordinates: 53.3287883, -6.3669561
Open Map