Project Titan
Apple's canceled electric vehicle project. The company had invested billions and employed around 2,000 people with the goal of creating a high-end EV to compete with Tesla.
First Mentioned
1/2/2026, 4:45:38 AM
Last Updated
1/3/2026, 4:16:34 AM
Research Retrieved
1/2/2026, 4:46:21 AM
Summary
Project Titan is a multifaceted designation referring to several high-profile initiatives across technology, law enforcement, and entertainment. Most notably, it was the codename for Apple's decade-long (2014–2024) electric and autonomous vehicle research project, which involved approximately 5,000 employees and cost between $10 billion and $20 billion before its cancellation. In December 2024, Epic Games released a 'Project Titan' sample game for Unreal Engine 5, created through a massive collaborative art jam with over 1,400 contributors. Other significant uses of the name include a 2004 DEA international anti-trafficking operation, a Tesla/SolarCity initiative to replace defective solar panels, and various defunct or fictional projects such as Blizzard Entertainment's cancelled MMO and a spacecraft in the film Titan A.E.
Referenced in 3 Documents
Research Data
Extracted Attributes
DEA Operation Focus
Drug trafficking and money laundering
Apple Project Workforce
5,000 employees (as of 2018)
Apple Project Estimated Cost
$10 billion to $20 billion
Unreal Engine Project Map Size
64 square kilometers
Unreal Engine Project Assets Size
Approximately 100 gigabytes
Unreal Engine Project Contributors
Over 1,400 artists and developers
Timeline
- Release of the video game Time Crisis: Project Titan. (Source: Wikipedia)
2001-01-01
- The DEA conducts an international operation targeting drug trafficking and money laundering under the name Project Titan. (Source: Wikipedia)
2004-01-01
- Apple begins its research and development effort for an electric and self-driving car. (Source: Wikipedia)
2014-01-01
- Retired executive Bob Mansfield returns to Apple to take over the Titan project. (Source: Wikipedia)
2016-07-25
- Apple reportedly partners with Volkswagen to produce autonomous employee shuttle vans. (Source: Wikipedia)
2018-05-01
- Doug Field, formerly of Tesla, becomes the leader of Apple's Titan team. (Source: Wikipedia)
2018-08-01
- Reports confirm Apple has ended its decadelong autonomous vehicle effort. (Source: DW News)
2024-03-01
- Epic Games announces the availability of the Project Titan Sample Game for Unreal Engine 5. (Source: Unreal Engine News)
2024-12-05
Wikipedia
View on WikipediaProject Titan
Project Titan or Titan Project may refer to: Apple electric car project, with autonomous driving Project Titan (DEA), a 2004 international operation targeting drug trafficking and money laundering Tesla subsidiary SolarCity's project to secretly replace defective solar panels Titan (Blizzard Entertainment project). Time Crisis: Project Titan, a 2001 videogame "Project Titan", a fictional spacecraft from Titan A.E. "ProjectTitan" as the SmartGaGa project Titan Project, a defunct MMO videogame in the Halo (series)
Web Search Results
- The Project Titan Sample Game is now available
At Unreal Fest Seattle, Project Titan's technical designer Samuel Bass presented a deep dive into the ways Project Titan was optimized and organized, giving detailed talk that covered everything from the underlying UE5 tech powering the project —including Nanite, Landmass, and Mover—to how to clean up the project when your 4,000 person art jam has ended. Feedback livestreams [...] We’d like to give a big shout out to all those who participated in the art jam—you rock. You can check out some of the stunning work contributed by these talented artists in ArtStation’s Project Titan Art Blast. ### Creating Project Titan We’ve put together a guided tour of Titan to showcase some of the interesting ways Unreal Engine was put to use on the project. Watch the video and discover different areas you might want to explore when you download the sample. [...] December 5, 2024 The Project Titan Sample Game is now available: explore this huge open world GamesLearningProject Titan We’re pleased to announce the Project Titan Sample Game is now available to download! If you’re not familiar with Project Titan, it was a unique challenge that posed a simple question—what would happen if we got thousands of artists and developers together for one epic collaborative art jam?
- Project Titan Overview | Unreal Engine
hey everyone Aaron lme here principal technical artist at epic games and today I am proud to introduce you to a brand new sample game project Titan an open world environment built over 3 months in one of the biggest collaborative art jams ever helping me are Samuel bass technical designer and Sebastian Hernandez technical engineer and together we will take you through the entire project including our pre-production process the rjam itself and finally all the ways in which we optimized the world [...] # Project Titan Overview | Unreal Engine ## Unreal Engine 1260000 subscribers 1744 likes ### Description 71639 views Posted: 5 Dec 2024 Watch this video for a guided tour of Project Titan. Project Titan was an epic collaborative art jam that saw over 1,400 people contribute to the development of a spectacular open world landscape, 64 square kilometers in size, comprising nine different biomes packed full of imaginative characters and assets. [...] desired allowing artists to integrate geometry into the landscape mesh and create their own terrain if you've been using on real engine for a while you're probably at a point where you need more functionality than what the project templates offer Titan was an excellent opportunity to show you how to build a custom playable character for an adventure and exploration game now your first instinct may be to just create a new blueprint type that extends the character class this works but it looks
- Apple car project
From 2014 until 2024, Apple undertook a research and development effort to develop an electric and self-driving car, codenamed "Project Titan". Apple never openly discussed any of its automotive research, but around 5,000 employees were reported to be working on the project as of 2018.( In May 2018, Apple reportedly partnered with Volkswagen to produce an autonomous employee shuttle van based on the T6 Transporter "Volkswagen Transporter (T6)") commercial vehicle platform. In August 2018, the [...] The Wall Street Journal reported on July 25, 2016, that Apple had convinced retired senior hardware engineering executive Bob Mansfield to return and take over the Titan project. A few days later, on July 29, Bloomberg Technology reported that Apple had hired Dan Dodge, the founder and former chief executive officer of QNX, BlackBerry Ltd.’s automotive software division. According to Bloomberg, Dodge's hiring heralded a shift in emphasis at Apple's Project Titan, in which the company will [...] In August 2018, Doug Field, formerly senior vice president of engineering at Tesla, became the leader of Apple's Titan team.
- Apple pulls the plug on its self-driving e-car project
Project Titan cost Apple over $10 billion (€9.3 billion), according to a report this week in The New York Times. Bloomberg estimated that the car development costs broke down to $1 billion each year. Other market observers, such as analysts at the US consulting firm Guidehouse, believe Apple invested between $15 billion and $20 billion in development. That's money that will now be freed up for other projects, including in the car sector. [...] Most investors agree that Apple's cancellation of Project Titan was the next logical step. Jonathan Curtis, chief investment officer of the US-based Franklin Equity Group, told the German business newspaper Handelsblatt he believed it was the right choice for Apple to get involved in the automotive industry. [...] 1. Skip to content 2. Skip to main menu 3. Skip to more DW sites In focus UkraineVenezuelaGaza Latest audioLatest videos Live TV Advertisement TechnologyUnited States of America # Apple pulls the plug on its self-driving e-car project Dirk Kaufmann March 1, 2024 Apple has ended its decadelong autonomous vehicle effort, known as Project Titan. The stock market breathed a sigh of relief in response, with insiders pointing to areas where Apple should redouble its efforts instead.
- Project Titan: Building An Open World Game in Public | Unreal ...
beautiful stuff these are all just actual screen up screenshots from the cleanup process I be we just documented them in PowerPoint of all the stuff we did to kind of get Titan to where it needed to be so here's a really common one fixing up redirectors if you're an unreal Dev you have fixed up redirectors and because Titan was such a huge and like wild project we could identify problem folders when redirected fixing crash the engine so we went folder by folder getting crash is fixing up [...] and it was sad to see it end and that was fantastic but then things get very real cuz we needed to ship Titan as a sample project and it needed to be ship shaped it needed to be clean and there was a huge amount of work to do to get it there it was about 100 gigs in size all said and done I have a zip file of the AWS Cloud Server and it's huge it was inevitably pretty messy because people were checking stuff in we weren't validating assets and we're also just not we want people to work we don't [...] became a big issue for us towards the end of the project as we were packaging for mobile okay scale this was one of the bigger challenges we faced on two levels on one hand people did not feel confident modifying or sculpting the landscape to fit their Vision creating geometry that blended with the landscape which the material would do and modifying the larger context to the world to fit the thing they wanted to build instead they tended to move straight into props and set dressing meaning
DBPedia
View on DBPediaLocation Data
Titan Led Lights, 54, Jersey Street, Bahay Toro, Project 8, 1st District, Quezon City, Eastern Manila District, Metro Manila, 1105, Philippines
Coordinates: 14.6634122, 121.0244161
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