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Nike

Organization

Iconic American apparel brand that suffered an 80% stock decline after strategic blunders and brand misalignment.


First Mentioned

9/13/2026, 4:51:36 AM

Last Updated

9/13/2026, 5:03:19 AM

Research Retrieved

9/13/2026, 5:03:19 AM

Summary

Nike, Inc. is a prominent American athletic footwear and apparel corporation, headquartered near Beaverton, Oregon. Founded as "Blue Ribbon Sports" on January 25, 1964, by Bill Bowerman and Phil Knight, it officially became Nike, Inc. on May 30, 1971, drawing its name from the Greek goddess of victory. As the world's largest supplier of athletic shoes and apparel, and a major manufacturer of sports equipment, Nike generated over $46 billion in revenue in its fiscal year 2022. The company markets products under its own brand, along with specialized lines like Nike Golf, Nike Pro, and Nike+, as well as through its Air Jordan brand and Converse subsidiary. Nike previously owned Bauer Hockey, Cole Haan, Umbro, and Hurley International. The company operates retail stores under the Niketown name and sponsors numerous high-profile athletes and sports teams globally, recognized by its "Just Do It" slogan and Swoosh logo. As of 2024, Nike employed 83,700 people worldwide. In 2020, the Nike brand was valued at over $32 billion, making it the most valuable brand in the sports industry. The company ranked 89th on the 2018 Fortune 500 list and 239th in the 2024 Forbes Global 2000. However, Nike has recently faced significant challenges, including being removed from the S&P 100 and replaced by Palo Alto Networks. This decline has been attributed to the former CEO's aggressive Direct-to-Consumer (DTC) strategy, which reportedly alienated retail partners, allowing competitors like Brooks, On Running, and Hoka to gain market share. Critics suggest Nike abandoned its historical focus on "Mastery and Excellence," previously represented by athletes like Michael Jordan, Tiger Woods, and Serena Williams, in favor of polarizing marketing campaigns.

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Extracted Attributes
    Nike, Inc.

    Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. As of 2024, it employed 83,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by revenue. The company ranked 239th in the Forbes Global 2000 companies in 2024.

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    • Nike, Inc.

      The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike "Nike (mythology)"), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1 "Air Force 1 (shoe)"), Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse "Converse (brand)") subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many [...] Nike manufactured its first uniforms for a professional sports team in 1979, when its jersey for the Portland Timbers "Portland Timbers (1975–1982)") of the North American Soccer League "North American Soccer League (1968–1984)") debuted. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year. Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016. He officially stepped down from all duties with the company on June 30, 2016. [...] In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the US athletic shoe market, and the company went public in December of that year.

    • NIKE Inc Company Profile - NIKE Inc Overview - GlobalData

      NIKE Inc (NIKE) is engaged in designs, markets and distributes athletic footwear, apparel, equipment and accessories to men, women and children. It distributes and markets various products for kids and athletic activities such as football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking and outdoor activities. It also offers various apparel with licensed college and professional team and league logos. It also sells backpacks, digital devices, eyewear, socks, sports balls, ats, gloves, clocks and other equipment made for sporting activities. It offers services such as customer service, digital services, delivery and gift cards. The company markets these products under various brands such as Nike, Jordan and converse. It sells these products through retail [...] Jordan and converse. It sells these products through retail stores and e-commerce portals, international distributors, licenses and sales representatives located worldwide. It operates in the Asia-Pacific, Europe and Middle East, Africa. Nike is headquartered in Beaverton, Oregon, the US. [...] Gain a 360-degree view of NIKE Inc and make more informed decisions for your business Gain a 360-degree view of NIKE Inc and make more informed decisions for your business Learn more Headquarters United States of America Address One Bowerman Dr, Beaverton, Oregon, 97005-6453 Website about.nike.com Telephone 1 503 6716453 No of Employees 73,000 Industry Retailing Ticker Symbol & Exchange NKE (NYSE) Revenue (2025) $46.4B 0.2% (2025 vs 2024) EPS XYZ Net Income (2025) XYZ -3.4% (2025 vs 2024) Market Cap\ $59.7B Net Profit Margin (2025) XYZ -3.6% (2025 vs 2024) \ As of and is in US$ View NIKE Inc financials Gain access to our premium signals and make informed decisions for your business

    • Nike

      ## Overview NIKE, Inc. is a purpose driven company fueled by a shared commitment to move the world forward through the power of sport. Guided by our mission to bring inspiration and innovation to every athlete in the world, we champion sport’s values of inclusion and diversity while pushing boundaries to shape the future. At Nike, every teammate plays a role. We operate with an athlete’s mindset — working together, embracing our differences, and demanding more of ourselves and each other to drive collective success. Whether you’re building products, platforms, experiences or systems, your work contributes to something bigger: making athlete dreams real. Explore opportunities at careers.nike.com and join our Talent Community at If you have a body, you are an athlete. ### Website [...] ## Media - Images: - Logo: Company Logo ## Additional Additional jobs info: Nike (2,541 open jobs). Engineer (555,845 open jobs). Analyst (694,057 open jobs). Manager (1,880,925 open jobs). Intern (71,196 open jobs). Director (1,220,357 open jobs). Assistant (711,811 open jobs). Developer (258,935 open jobs). Project Manager (253,048 open jobs). Marketing Manager (106,879 open jobs). Associate (1,091,945 open jobs). Designer (65,273 open jobs). Software Engineer (300,699 open jobs). Account Manager (121,519 open jobs). Executive (690,514 open jobs). Specialist (768,666 open jobs). Scientist (48,969 open jobs). Marketing Director (53,789 open jobs). Salesperson (172,678 open jobs). Administrative Assistant (66,842 open jobs)

    • NIKE, Inc. (NKE) Stock Price, News, Quote & History - Yahoo Finance

      NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses [...] through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in [...] NYSE - Delayed Quote • USD # NIKE, Inc. (NKE) 36.80 +0.18 (+0.49%) At close: September 11 at 4:00:02 PM EDT 36.85 +0.05 (+0.13%) After hours: September 11 at 7:58:55 PM EDT Chart Range Bar Advanced Chart AlphaSpace Chart Loading chart for NKE Previous Close 36.62 Open 36.80 Bid 36.82 x 640000 Ask 36.90 x 140000 Day's Range 36.62 - 37.05 52 Week Range 36.55 - 76.97 Volume 19,909,319 Avg. Volume 25,918,483 Market Cap (intraday) 54.593B Beta (5Y Monthly) 1.11 PE Ratio (TTM) 17.52 EPS (TTM) 2.10 Earnings Date Oct 1, 2026 Forward Dividend & Yield 1.64 (4.48%) Ex-Dividend Date Sep 1, 2026 1y Target Est 49.35

    • Nike, Inc. | History, Logo, Headquarters, & Facts | Britannica Money

      Britannica Money Amazon U.K. Services warehouse A famous business organization A photo of the Target red-and-white bullseye logo on the side of the company's corporate headquarters at Target Plaza in Minneapolis. # Nike, Inc. Amazon U.K. Services warehouse A famous business organization A photo of the Target red-and-white bullseye logo on the side of the company's corporate headquarters at Target Plaza in Minneapolis. Nike logo Nike, Inc., is one of the largest and best-recognized global sports and athleticwear brands. Its extensive lineup includes its long-running Air Jordan, Air Force 1, and other “Air” models. Converse shoes and apparel (including those bearing the iconic Chuck Taylor All Stars logo) have also been a part of Nike since its 2003 acquisition. [...] Nike willingly stepped into controversy in 2018 when it unveiled an ad campaign tied to the 30th anniversary of its “Just Do It” logo. The company featured former San Francisco 49ers quarterback Colin Kaepernick, a civil rights activist, best known for protesting social injustice and police brutality by kneeling during the playing of the national anthem at a National Football League game. The ad used Kaepernick’s image and a quote saying “Believe in something. Even if it means sacrificing everything.” Although the ad sparked backlash—primarily among those aged 65 and older—the campaign proved to be popular with Nike’s customer base, particularly those between ages 18 and 34. [...] ## Founding and early history The global sportswear giant traces its origins to 1962, when former University of Oregon track-and-field athlete Phil Knight toured the Onitsuka (now Asics) factory in Japan and was impressed by the firm’s quality and speedy production. The trip led to a deal to distribute the Onitsuka Tiger, the company’s signature shoe, in the United States. By 1964, Knight and his former University of Oregon coach, Bill Bowerman, formed Blue Ribbon Sports; they created the iconic Tiger Cortez in 1967, their version of the Onitsuka Tiger.

    Location Data

    Nike, 8-10, Október huszonharmadika utca, Lágymányos, XI. kerület, Budapest, Közép-Magyarország, 1117, Magyarország

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    Coordinates: 47.4744361, 19.0483888

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