Nicotine Pouches

Topic

A smokeless tobacco product discussed by the hosts, particularly guest Tucker Carlson, for its stimulating and relaxing effects.


entitydetail.created_at

7/19/2025, 8:29:29 AM

entitydetail.last_updated

7/22/2025, 5:15:50 AM

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7/19/2025, 8:40:23 AM

Summary

Nicotine pouches are a rapidly growing category of tobacco-free oral nicotine products, designed for discreet use by placing them between the lip and gum for nicotine absorption. Unlike traditional snus, they contain no tobacco leaf, dust, or stem, and do not require spitting. Since 2021, their sales have surged globally, with Zyn emerging as the market leader, driven by their variety of flavors and discreet nature. This exponential growth, however, has raised significant regulatory concerns, particularly regarding their appeal to younger demographics, and independent testing of their constituents and health effects is still developing, though they are known to contain addictive nicotine and pose cardiovascular risks.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Packaging

    Often sold in tins of 15 to 20 pouches

  • Composition

    Nicotine powder or salts, fillers (microcrystalline cellulose, plant fiber), sweeteners (xylitol, maltitol), flavorings, pH stabilizers, preservatives, water, sodium carbonate

  • Health Risk

    Nicotine is highly addictive; not risk-free; can lead to increased heart rate and blood pressure, increasing risk of cardiovascular diseases (hypertension, heart disease, heart attacks)

  • Primary Use

    Nicotine absorption through oral mucous membranes by placing between lip and gum

  • Product Type

    Small, tobacco-free rectangles containing nicotine, flavorings, and other ingredients

  • Market Leader

    Zyn

  • Physical Size

    About the size of a piece of Chiclet® gum

  • Market Presence

    Sold in over 25 markets globally

  • Nicotine Source

    Derived from tobacco plants or synthetic

  • Tobacco Content

    None (do not contain tobacco leaf, dust, or stem)

  • Regulatory Status

    Classified as a tobacco product by the FDA

  • Marketing Strategy

    Marketed as discrete alternatives to smoke/aerosol-producing products; available in dozens of candy-like flavors (e.g., 'Mango Tango', 'Berry Frost')

  • Usage Characteristic

    Does not require spitting; not intended to be heated or burned

  • Nicotine Strength (US)

    Commonly 1.5 milligrams to 12 milligrams per pouch

  • Nicotine Strength (International)

    Studies show pouches containing as much as 47.5 milligrams or nearly 50 milligrams per pouch

Timeline
  • Sales of nicotine pouches began to grow exponentially globally. (Source: wikipedia)

    2021-01-01

  • 350 million cans of ZYN nicotine pouches were sold in the United States, representing a 62% increase compared to the previous year. (Source: web_search_results)

    2023-01-01

Nicotine pouch

Nicotine pouches are small rectangles containing nicotine, flavourings and other ingredients. Unlike snus, they do not include tobacco leaf, dust, or stem. The nicotine may either be derived from tobacco plants or may be synthetic. Like with snus or dipping tobacco the user puts a pouch between their lip and gum, and leaves it there while the nicotine and taste is being released. The nicotine enters the bloodstream via mucous membranes in the gums. When finished, the pouch is disposed of. The small pouches differ from chewing tobacco in that the user does not need to spit, since the contents of the pouches stay inside the pouches during use. There is limited independent testing of the constituents, exposure, or biomarkers of effects for nicotine pouches, although independent research is now emerging. Since 2021, sales of nicotine pouches have grown exponentially with Zyn as the global leader. This popularity has led to controversy among government regulators who view the product's appeal to youth as concerning.

Web Search Results
  • Other Tobacco Products - FDA

    ## What Are Nicotine Pouches? “Nicotine pouches” are a type of tobacco product. They are small fiber pouches that, unlike some other types of oral tobacco products, can be used without spitting. During use, these pouches are typically placed between the gum and upper lip, where the nicotine is absorbed into the body. Nicotine pouches are not intended to be heated or burned (combusted). [...] Nicotine pouches contain nicotine in the form of either nicotine powder or nicotine salts, which is chemically synthesized Products") or extracted from tobacco leaf. However, they do not contain cut, ground, powdered, or leaf tobacco itself. Nicotine pouches can also contain other ingredients such as fillers like microcrystalline cellulose (a term for refined wood pulp), sweeteners such as xylitol or maltitol, other flavors, and preservatives. Nicotine pouches images [...] While nicotine pouches can generally be a lower-risk alternative for adults who smoke cigarettes, the use of nicotine pouches is not risk free. Nicotine pouches contain nicotine, which is highly addictive, and can deliver harmful chemicals.

  • What Parents Should Know About Nicotine Pouches - Yale Medicine

    Nicotine pouches are small rectangles that are about the size of a piece of Chiclet® gum. They contain nicotine that is either synthetic or derived from tobacco and, as mentioned above, come in a variety of flavors. They are often sold in tins of 15 to 20 pouches and come in varying strengths. One brand, for example, sells tins in either 3 or 6 milligrams of nicotine per pouch; another brand sells pouches with 13 milligrams of nicotine per pouch. [...] Unlike cigarettes and vaping devices, which produce smoke and vapor, nicotine pouches are more discreet and, therefore, harder for parents to notice. They are tucked in between a person’s lip or cheek and gums; the nicotine is absorbed into their bloodstream through mucous membranes in their mouth. [...] “They are small, skinny, flavored little pouches,” Morean explains. “You put them in your mouth, most commonly tucked between your gum and upper or bottom lip. Then, you leave it sitting for a while, so that the nicotine can be absorbed through the inner lining of your cheek and into your bloodstream. Some nicotine can also get into your system by swallowing the juice. When you are done, you take it out and throw it in the trash.”

  • Nicotine Pouches | Campaign for Tobacco-Free Kids

    Nicotine pouches are part of a broader range of oral nicotine products, including nicotine gums, lozenges and snus. These products are marketed as more discrete alternatives to smoke- and aerosol-producing products like e-cigarettes. Many users consume nicotine pouches concurrently with smoked tobacco products, using them as substitutes for tobacco products in situations where they cannot smoke. Nicotine pouches are among the latest products used by the tobacco industry to continue their sale [...] Nicotine pouches are one of the latest products the tobacco industry is using to attract new users and keep people, especially young people, addicted to tobacco products. Sale of nicotine pouches have demonstrated exponential growth in recent years and are sold in over 25 markets globally.1 Available in dozens of flavors including candy-like “Mango Tango” and “Berry Frost,” nicotine pouches are the latest addition to Big Tobacco’s portfolio of products marketed to young people. [...] Nicotine pouches contain nicotine, cellulose, water, flavoring and sodium carbonate. They are consumed by placing a pouch inside the mouth between the lip and gum. Nicotine absorption occurs through the lining of the mouth and pouches typically contain between 1.5 and 8 mg of nicotine per pouch,2 with some products containing nicotine doses of up to nearly 50 mg per pouch. The WHO Study Group on Tobacco Product Regulation finds that nicotine pouches "contain sufficient nicotine to sustain

  • What to know about nicotine pouches | MD Anderson Cancer Center

    While nicotine pouches are considered a tobacco product, they don’t actually contain tobacco. Instead, these small white pouches are made of a type of plant fiber called cellulose. Inside each pouch is a blend of nicotine powder, sweetener, flavoring, pH stabilizers and other fillers. Users place nicotine pouches between their lip and gum allowing nicotine to enter the bloodstream. Unlike other tobacco products, there’s no smoking or spitting involved, Cofer explains. [...] So, what are these products, how do they affect health and why are they becoming so popular? To learn more, we spoke with Jennifer Cofer, Dr.P.H., who directs MD Anderson’s EndTobacco™ Program. Read on for six fast facts about nicotine pouches. Nicotine pouches are a smokeless, spitless product [...] It’s hard to know exactly how much nicotine these products contain How much nicotine do nicotine pouches contain? The answer is less clear than you might expect. In the U.S., common nicotine pouch dosages range from 1.5 milligrams per pouch to 12 milligrams per pouch. Internationally, however, studies have been done on pouches containing as much as 47.5 milligrams per pouch. So, how does that stack up against other tobacco products?

  • How safe are nicotine pouches Tobacco-free does not mean risk ...

    By Sara McCloskey A nicotine product marketed as an alternative to smoking - and a potential way to quit - is gaining popularity, but experts say there are still concerns when it comes to your health. Nicotine pouches are dissolvable pouches with a nicotine powder mix that doesn't have tobacco leaves. One of the popular brands is ZYN, of which 350 million cans were sold the United States in 2023 - an increase of 62% compared to the previous year. [...] “Nicotine pouches are marketed as a nicotine product that provides a buzz without the harmful effects of tobacco or smoking. However, people using these products should be aware that 'tobacco-free' does not mean 'risk-free,'” said Alexandra Howell, DMD, oral medicine specialist and assistant professor in the Department of Oral Diagnostic Sciences at Virginia Commonwealth University's School of Dentistry. [...] Nicotine pouches present several cardiovascular risks due to the nicotine content. The use of these products can lead to increased heart rate and blood pressure, which may increase the risk of developing cardiovascular diseases such as hypertension, heart disease, and potential heart attacks.