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Ted Sarandos
Co-CEO of Netflix, lauded for his hands-off approach to comedy content, allowing comedians to 'go as hard as you want'.
First Mentioned
12/15/2025, 3:13:40 AM
Last Updated
12/25/2025, 2:12:36 AM
Research Retrieved
12/18/2025, 6:08:54 AM
Summary
Ted Sarandos is the co-CEO of Netflix and a transformative figure in the media industry, credited with shifting the company from a DVD-by-mail service to a global streaming powerhouse. Since joining Netflix in 2000, he has pioneered the original content model, famously bypassing traditional pilot seasons with a $100 million commitment to 'House of Cards' in 2011. Under his leadership, Netflix has navigated intense industry consolidation, most recently engaging in a high-stakes bidding war for Warner Bros. Discovery against Paramount and the Ellison family. Sarandos's background as a video store clerk in Phoenix informed his approach to content curation and recommendation algorithms, which have become central to Netflix's competitive strategy against legacy media and user-generated content platforms.
Referenced in 2 Documents
Research Data
Extracted Attributes
Born
1964-07-30
Education
Glendale Community College; Arizona State University (attended)
Full Name
Theodore Anthony Sarandos Jr.
Occupation
Businessman and Film Producer
Current Role
Co-CEO of Netflix
Notable Awards
Time 100 (2013), Producers Guild of America Milestone Award (2019)
Place of Birth
Phoenix, Arizona, United States
Timeline
- Born in Phoenix, Arizona. (Source: Wikidata)
1964-07-30
- Joined Netflix to lead content operations and transition the company toward original production. (Source: Netflix Investor Relations)
2000-01-01
- Orchestrated a $100 million deal for 'House of Cards', establishing the model of purchasing multiple seasons without a pilot. (Source: Ultimate Pop Culture Wiki)
2011-03-01
- Launched 'House of Cards', Netflix's first major original series, alongside 'Arrested Development' and 'Orange Is the New Black'. (Source: Netflix Investor Relations)
2013-02-01
- Named one of Time Magazine's 100 Most Influential People. (Source: Netflix Investor Relations)
2013-04-18
- Received the Producers Guild of America Milestone Award. (Source: Netflix Investor Relations)
2019-01-19
- Appointed as Co-CEO of Netflix. (Source: Netflix Investor Relations)
2020-07-01
- Represented Netflix in a competitive bidding war for Warner Bros. Discovery against Paramount and the Ellison family. (Source: Document 0c0bfad0-8e0b-4858-9c5a-0d317b43f2ee)
2024-01-01
Web Search Results
- Ted Sarandos - Netflix
Ted Sarandos was named co-CEO of Netflix in July 2020. He has been responsible for all content operations since 2000, and led the company's transition into original content production that began in 2013 with the launch of the series ‘House of Cards,’ ‘Arrested Development’ and ‘Orange Is the New Black’ among numerous others. Ted was named one of Time Magazine’s 100 Most Influential People of 2013 and received the Producers Guild of America Milestone Award in 2019. He is a Henry Crown Fellow at
- Ted Sarandos
In his two-hour interview, Ted Sarandos talks about growing up in Phoenix, his early journalistic ambitions, and his childhood love of television. He discusses how he began working at video stores and his post-college career at video distribution companies and overseeing revenue share deals. He talks about coming to the attention of Netflix co-founder Reed Hastings, their first meeting, and how he came to be hired as Netflix’s Chief Content Officer. Sarandos discusses the company’s transition [...] Ted Sarandos on how and why Netflix decides when to share their ratings and viewership data 03:36 Ted Sarandos on Netflix making deals with big names, including Barack and Michelle Obama, Ryan Murphy, and Shonda Rhimes 03:02 Ted Sarandos on Netflix's impact on the entertainment industry 01:23 Ted Sarandos on what he's learned from television and getting the opportunity to work with some of his heroes, and on his advice for aspiring entertaiment professionals 02:24 [...] Ted Sarandos on the advantage that the "queue" system on Netflix provided over brick and mortar video stores 02:23 Ted Sarandos on originally trying to separate out the DVD and streaming services on Netflix when the streaming service first launched by putting the DVD business under Qwikster, and on the backlash to the company offering different prices and services for different users 05:18
- Ted Sarandos | Ultimate Pop Culture Wiki - Fandom
| File:SXSW 2016 - Ted Sarandos (25752599662).jpg.jpg "File:SXSW 2016 - Ted Sarandos (25752599662).jpg") Sarandos at South by Southwest 2016 | | Born | Theodore Anthony Sarandos Jr. (1964-07-30) July 30, 1964 (age 61) Phoenix, Arizona U.S. | | Nationality | American | | Education | Glendale Community College | | Alma mater | Arizona State University, Tempe (attended) | | Occupation | Businessman | | Employer | Netflix | | Title | Chief Content Officer | [...] Sarandos was born in Phoenix, Arizona, to father Ted Sarandos, who was an electrician, and a mother who was a stay-at-home mom. He is the fourth of five children, with three older sisters and a younger brother. Sarandos' paternal grandfather came from the Greek island of Samos to the United States as a young boy. His family name was originally Kariotakis but he changed it to Sarandos. [...] Sarandos was responsible for initiating the first round of original programming at Netflix, starting with Lilyhammer, and then continuing with the breakout David Fincher series starring Kevin Spacey, House of Cards. Beginning with House of Cards, which was bought for $100 million in a March 2011 deal, Sarandos created the model where Netflix purchases multiple seasons of shows without pilot orders. Sarandos sees the focus as being on subscriber growth as a reflection of revenue health over
- How Ted Sarandos became the ultimate Hollywood gate ...
Ted Sarandos, Netflix’s co-chief executive, has been at the forefront of Hollywood’s streaming revolution. In 2023, he left no doubt who won the streaming wars. It’s a remarkable trajectory for the 61-year-old Phoenix native and movie buff, who once clerked in a strip mall video store, joining Netflix when it was a scrappy Silicon Valley startup distributing DVDs through the mail in red envelopes. [...] While working at the video store, Sarandos earned a reputation for giving great movie recommendations to customers based on what they liked to watch. In many ways, he was a human version of Netflix’s now famous recommendation algorithm. Sarandos spent his first three years at Netflix working out of his bedroom in Los Angeles. Hastings and Sarandos’ enterprise was largely responsible for bankrupting the then-dominant video rental chain, Blockbuster. Advertisement [...] Ted Sarandos gambled on committing to “House of Cards” without a pilot and releasing all the episodes at once. And he says ratings are irrelevant. Sarandos has made a career out of defying convention.
- Netflix co-CEO Ted Sarandos credits a video store job for ...
Netflix co-CEO Ted Sarandos is poised to become a Hollywood mogul as the streaming giant has clinched a deal to buy Warner Bros., but his career took an unconventional path that most film nerds can only dream of. He explained in an interview last year how he got his start in the entertainment business and revealed a key lesson from legendary crooner Tony Bennett. [...] After a while, the store’s owner wanted to spend more time with his family and asked Sarandos to take over management of the business, which had grown into a chain. “It was an MBA course and film school all wrapped up into one for me,” he said. From there, he got into a home-video distribution business that sold DVDs and VHS tapes to video stores. That’s when he crafted what was a unique deal at the time involving revenue sharing of DVDs. [...] In a wide-ranging chat on Bloomberg TV’s The David Rubenstein Show, Sarandos offered some details on his transition from aspiring journalist to video store clerk and eventually to Netflix. Growing up in Arizona, he said he wanted to be a journalist even as he loved movies and TV, which also portrayed newshounds as heroes. He was editor of the campus newspaper in high school and at community college.
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7/30/1964Place Of Birth
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