AI Ultra

Technology

A new premium subscription service from Google, priced at $250 per month. It bundles access to advanced AI models (like Flow and Gemini), large cloud storage, and other premium services, representing a potential new revenue stream for the company beyond advertising.


entitydetail.created_at

7/19/2025, 10:27:28 PM

entitydetail.last_updated

7/26/2025, 2:28:43 AM

entitydetail.research_retrieved

7/19/2025, 10:52:04 PM

Summary

AI Ultra is Google's premium AI subscription service, launched on May 14, 2024, as a key component of its "Google's AI Mode" initiative. Positioned as a "VIP pass to Google AI," it offers the highest usage limits and access to Google's most capable AI models and premium features. This strategic offering is a direct response to intense competition in the AI market, particularly from OpenAI, which has expanded into hardware through its acquisition of Jony Ive's design firm, IO. AI Ultra targets professionals like filmmakers, developers, and creative professionals, providing advanced tools such as Flow for 1080p video generation with Veo 3, Whisk for AI image and video creation, and a maxed-out version of the Gemini app with Deep Think and Deep Research functions. The service also includes 30 TB of cloud storage and a YouTube Premium individual plan, available in over 70 countries for users over 18. Its introduction underscores Google's commitment to leading the AI revolution amidst a broader landscape of global economic and geopolitical considerations, as highlighted in discussions like the All-In podcast.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Type

    Premium AI Subscription Service

  • Price (US)

    $249.99/month

  • Launch Date

    2024-05-14

  • Availability

    Over 70 countries

  • Key Features

    Highest usage limits for Google AI models and features, Gemini app with 2.5 Pro Deep Think and Veo 3, Flow (AI filmmaking tool) with 1080p video generation and advanced camera controls, Whisk (AI image generator) with highest limits including Whisk Animate, early access to Project Mariner and Deep Think, priority access to new AI innovations like Agent Mode, 30 TB cloud storage, YouTube Premium individual plan, 12,500 AI Credits per month for Whisk and Flow

  • Parent Company

    Google

  • Age Requirement

    Over 18 years old

  • Target Audience

    Filmmakers, developers, creative professionals, users demanding highest AI access

  • Introductory Offer (US)

    $124.99/month for the first three months

Timeline
  • Google introduces AI Ultra, a new premium AI subscription service, offering the highest usage limits and access to its most capable models and premium features. (Source: Google Blog (Web Search Results))

    2024-05-14

Google One

Google One is a subscription service developed by Google that offers expanded cloud storage and is intended for the consumer market. Google One paid plans offer cloud storage starting at 30 gigabytes, up to a maximum of 30 terabytes, an expansion from the free basic Google Account storage space of 15 GB, which is shared across Google Drive, Gmail, and Google Photos. Launched in May 2018, Google One replaced the paid services of Google Drive to emphasize that the program is used by multiple Google Services. The program's raw storage is not accessible by users, but emails, files, and pictures can be added and removed through Gmail, Google Drive, and Google Photos. The various plans include other benefits. The service has over 100 million subscribers as of February 2024.

Web Search Results
  • Introducing Google AI Ultra: The best of Google AI in one subscription

    Today, we’re introducing Google AI Ultra, a new AI subscription plan with the highest usage limits and access to our most capable models and premium features. If you're a filmmaker, developer, creative professional or simply demand the absolute best of Google AI with the highest level of access, the Google AI Ultra plan is built for you — think of it as your VIP pass to Google Al. [...] Flow: This new AI filmmaking tool is custom-designed for Google DeepMind’s most advanced models (Veo, Imagen and Gemini). It enables the crafting of cinematic clips, scenes and cohesive narratives with intuitive prompting. Google AI Ultra unlocks the highest limits in Flow with 1080p video generation, advanced camera controls and early access to Veo 3. [...] Google AI Ultra is available today in the U.S. for $249.99/month (with a special offer for first-time users of 50% off for your first three months), and coming soon to more countries. Here’s what you get with Google AI Ultra:

  • Who the Heck Is Gonna Pay $250 for Google AI Ultra? - CNET

    AI Ultra features access to Flow, Google's new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos. [...] The biggest component of Google AI Ultra is a maxed-out version of the company's Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company's newest reasoning model, Deep Think in Gemini 2.5 pro. You'll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you're on. [...] Even if you're not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google's Project Mariner agentic research tool and the new Deep Think feature in Gemini. But if the price tag for the biggest and best subscription plan is giving you sticker shock, don't worry. AI Pro still comes with plenty of features.

  • Google AI Plans and Features

    Other premium member benefits Google AI Ultra gives you the highest level of access to everything in Google AI Pro, as well as: Gemini app with 2.5 Pro Deep Think and Veo 3 Flow with Veo 3 Whisk with highest limits Project Mariner YouTube Premium individual plan 30 TB of storage for Google Photos, Drive, and Gmail Other premium member benefits Google AI Ultra is available in more than 70 countries — see full list of countries. [...] Frequently asked questions Expand all What is included in Google AI plans? There are two Google AI plans that users can subscribe to: Google AI Pro and Google AI Ultra. Google AI Pro gives you access to: Gemini app with 2.5 Pro and limited access to Veo 3 Fast 3 Flow with limited access to Veo 3 3 Whisk with Veo 2 NotebookLM Gemini in Gmail, Docs, Vids, and more Gemini in Chrome (US only) 2 TB of storage for Google Photos, Drive, and Gmail [...] YouTube Premium individual plan is available in over 40 countries — see full list of countries. Want to experience Google AI Ultra with your work or school account? Learn more ### The next generation of Google AI Tap into our most capable AI models, and get priority access to features as they are released. ### Deeper AI integration across Google Bring the power of Gemini directly to the apps you already know and use with Gemini in Gmail, Docs, and more.

  • Google AI Pro & Ultra — get access to Gemini 2.5 Pro & more

    Google AI Ultra includes everything in Google AI Pro, plus more. Google AI Ultra is available for over 18 users and also includes: Gemini in Gmail, Docs, and more 30 TB of storage Whisk Animate NotebookLM and other benefits You also need a personal Google Account that you manage on your own. How to upgrade Will Google AI Pro work in the Gemini mobile app? [...] Google AI Pro & Ultra — get access to Gemini 2.5 Pro & more =============== College students now get free access to our best AI model in the Gemini App.Learn more Close Skip to main content Your personal assistant to browse the web Image 11 Storage 2 TB of total storage for Photos, Drive, and Gmail Google AI Ultra Unlock the highest level of access to the best of Google AI and exclusive features. $249.99 / month $124.99 /month for 3 months Get started [...] Get the best of Gemini by upgrading to the Ultra plan. Unlock the highest level of access to our most powerful features like video generation with Veo 3, Deep Research, audio overviews, and our most capable AI models, like 2.5 Pro Deep Think (coming soon). You’ll also get priority access to try our newest AI innovations as they become available, including Agent Mode.

  • What features you get with Google AI Pro and AI Ultra - 9to5Google

    ### 1,000 AI Credits per month With this new plan, Google has introduced the concept of AI Credits that apply to Whisk and Flow. Refer to the following table: > The AI Credit costs below are per generation, not per request. Some product features will create multiple generations per request. For example, in Flow, a single request may generate 2 videos.] Image 11 Google AI Ultra --------------- AI Ultra is currently available in 70+ countries. It costs $249.99 per month in the US. [...] Image 2 At I/O 2025, Google One AI Premium (and Gemini Advanced) became “Google AI Pro,” while a higher, more expensive tier was introduced with “Google AI Ultra.” Google AI Pro ------------- AI Pro is simply a rebrand that drops the explicit “Google One” connection, while being a bit snappier and shorter than “AI Premium.” In the US, it remains available for $19.99 per month. ### Gemini app In the Gemini app, you get “expanded” versus “limited” (on the free tier) access to: [...] ### Whisk + Flow + 12,500 AI Credits per month Google has already increased the number of Veo 3 generations to 125 per month. Image 12 Additionally, Google AI Ultra subscribers can “top-up AI Credits” at the following rates. They are valid for 12 months: Top-up amount (USD)AI Credits $25 2,500 $50 5,000 $200 20,000 ### Gemini app

Location Data

Ultra, Boulevard Amancio Alcorta Norte, Moreno Centro sur, Moreno Centro Norte, Moreno, Partido de Moreno, Buenos Aires, B1744, Argentina

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Coordinates: -34.6508941, -58.7872087

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