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Xiaomi

Organization

A Chinese multinational electronics company. Its highly automated, AI-driven factory in Beijing is mentioned as an example of China's technological advancement.


First Mentioned

10/3/2025, 4:44:51 AM

Last Updated

10/3/2025, 4:48:30 AM

Research Retrieved

10/3/2025, 4:48:30 AM

Summary

Xiaomi is a Chinese multinational technology company founded in 2010 by Lei Jun and six associates. Headquartered in Beijing, the company is renowned for its consumer electronics, software, and electric vehicles, and is often referred to as the "Apple of China." Xiaomi released its first smartphone in August 2011 and quickly rose to prominence, capturing the largest smartphone market share in China by 2014. Initially selling exclusively online, Xiaomi later expanded to include physical retail stores. The company is a major player in the global smartphone market, ranking as the second-largest seller worldwide as of August 2024, with approximately a 12% market share. Its smartphones primarily run on the Xiaomi HyperOS (formerly MIUI) operating system, which boasts over 500 million monthly active users. Beyond smartphones, Xiaomi has developed a diverse range of consumer electronics and appliances, including televisions, flashlights, drones, and air purifiers, integrated through its Internet of Things and Xiaomi Smart Home ecosystems. Xiaomi maintains competitive pricing by keeping products on the market for an extended period of 18 months and employing inventory optimization strategies like flash sales. The company is also recognized as the youngest entity on the Fortune Global 500 list, ranking 338th. Xiaomi's industrial advancements have been noted as a significant challenge in the competitive race in AI with China.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Founded

    2010-04-06

  • Founder

    Lei Jun

  • Industry

    Consumer electronics, software, electric vehicles, smart manufacturing, home appliances

  • Nickname

    "Apple of China"

  • Headquarters

    Beijing, People's Republic of China

  • Operating System

    Xiaomi HyperOS (formerly MIUI)

  • Pricing Strategy

    Keeps prices close to manufacturing and bill of materials costs, products on market for 18 months, inventory optimization, flash sales

  • Number of Employees

    16683

  • Fortune Global 500 Ranking

    338th

  • MIUI/HyperOS Monthly Active Users

    Over 500 million

  • Youngest company on Fortune Global 500

    Yes

  • Global Smartphone Ranking (August 2024)

    Second-largest seller worldwide

  • Global Smartphone Market Share (August 2024)

    Approximately 12%

Timeline
  • Xiaomi was founded in Beijing by Lei Jun and six associates. (Source: Summary, Wikidata, Wikipedia, DBPedia)

    2010-04-06

  • Xiaomi released its first smartphone. (Source: Summary, Wikipedia, DBPedia)

    2011-08

  • Xiaomi captured the largest smartphone market share in China. (Source: Summary, Wikipedia, DBPedia)

    2014

  • Xiaomi began developing a wide range of consumer electronics beyond smartphones. (Source: Wikipedia, DBPedia)

    2015

  • Xiaomi was listed on the Main Board of the Hong Kong Stock Exchange (1810.HK). (Source: Web search results)

    2018-07-09

  • Xiaomi sold 149.4 million smartphones. (Source: Wikipedia)

    2020

  • Xiaomi surpassed Apple Inc. to become the second-largest seller of smartphones worldwide, with a 17% market share (according to Canalys). (Source: DBPedia)

    2021-Q2

  • Xiaomi ranked as the second-largest seller of smartphones worldwide, with approximately a 12% market share. (Source: Summary, Wikipedia)

    2024-08

  • Projected to be the third-largest smartphone vendor in the world. (Source: Wikipedia)

    2025

Xiaomi

Xiaomi (; Chinese: 小米集团) is a Chinese multinational corporation and technology company headquartered in Beijing, China. It is best known for its consumer electronics, software, and electric vehicles. It is the third-largest smartphone vendor in the world as of 2025, behind Apple and Samsung, most of which run on the Xiaomi HyperOS (former MIUI) operating system. The company is ranked 338th and is the youngest company on the Fortune Global 500. It has been called the "Apple of China". Xiaomi was founded in 2010 in Beijing by Lei Jun along with six associates. Lei had worked at Kingsoft as an executive and been involved in the founding and management of Joyo.com, the latter of which was sold to Amazon for $75 million in 2004. In August 2011, Xiaomi released its first smartphone and by 2014 it had the largest market share of smartphones sold in China. Initially the company only sold its products online; however, it later opened brick and mortar stores. By 2015, it was developing a wide range of consumer electronics. In 2020, the company sold 149.4 million smartphones and Xiaomi HyperOs(formerly MIUI) mobile operating system has over 500 million monthly active users. As of August 2024, Xiaomi is the second-largest seller of smartphones worldwide, with a market share of about 12%, according to Counterpoint. It has come up with its own range of wearable items. It also is a major manufacturer of appliances including televisions, flashlights, unmanned aerial vehicles, and air purifiers using its Internet of things and Xiaomi Smart Home product ecosystems. Xiaomi keeps its prices close to its manufacturing and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies. The company also uses inventory optimization and flash sales to keep its inventory low.

Web Search Results
  • Company Profile - Investor Relations | Xiaomi Corporation

    Company Profile | Xiaomi Corporation [![](/sites/g/files/knoqqb66346/themes/site/nir_pid4283/dist/images/logo-small.png)](https://www.mi.com/global/) [![](/sites/g/files/knoqqb66346/themes/site/nir_pid4283/dist/images/logo-small.png)](https://www.mi.com/global/) - [International](https://www.mi.com/global/) - - [English](/corporate-information/company-profile) - [简体中文](/zh-hans/corporate-information/company-profile) - [繁體中文](/zh-hant/corporate-information/company-profile) - [IR Overview](/ "Main Investor Relations Page") - [Corporate Information](/corporate-information/company-profile) - [Company Profile](/corporate-information/company-profile "Corporate Profile") - [Corporate Governance](/corporate-information/corporate-governance) - [Management](/corporate-information/management) - [Board of Directors](/corporate-information/board-of-directors) - [Stock Information](/stock-information/stock-quote-chart) - [News Releases](https://blog.mi.com/en/) - [Quarterly Results](/financial-information/quarterly-results) - [Contact Us](/investor-resources/email-alerts) - [Email Alerts](/investor-resources/email-alerts) - [IR Contacts](/investor-resources/ir-contacts) - # Company Profile Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Xiaomi is one of the world's leading smartphone companies. - [International](https://www.mi.com/global/) ![](https://ir.mi.com/akam/13/pixel_21f2e66c?a=dD03ODc4ZjNkZDU3NzVlZDg5MGJlYzM3MWFlOGMxOTBiNDliZTZiYTEzJmpzPW9mZg==)

  • Product List | Xiaomi Global

    * ### Xiaomi Super Slim Magnetic Power Bank 5000 * ### Xiaomi 3A Braided USB-C to USB-C Cable (1m) * ### Xiaomi Faucet Water Purifier * ### Xiaomi 20W Power Strip * ### Xiaomi 33W Nano Power Adapter (USB-C) * ### Xiaomi Automatic Soap Dispenser * ### Xiaomi 3A USB-A to USB-C Cable (1m) * ### Xiaomi 6A High-Speed USB4 Braided USB-C to USB-C Cable (1m) * ### Xiaomi 65W Power Dock * ### Xiaomi Semi-automatic Espresso Machine * ### Xiaomi Multifunctional Cooker 1.5L * ### Xiaomi Smart Scent Diffuser Refill * ### Xiaomi Smart Scent Diffuser * ### Xiaomi Smart Jump Rope * ### Xiaomi Smart Audio Glasses Replacement Kit * ### Xiaomi Smart Audio Glasses

  • Xiaomi - Wikipedia

    Xiaomi is a Chinese multinational corporation and technology company headquartered in Beijing, China. It is best known for its consumer electronics,

  • Discover | Xiaomi Global

    [Log in / Register](https://account.xiaomi.com/) [Mobile](https://www.mi.com/global/mobile)[Wearables](https://www.mi.com/global/wearables)[Smart Home](https://www.mi.com/global/smart-home)[Lifestyle](https://www.mi.com/global/life-style)[POCO](https://www.mi.com/global/poco)* [Discover](https://www.mi.com/global/discover/) * [Support](https://www.mi.com/global/support/) * [Community](https://new.c.mi.com/global?utm_source=mistore&utm_medium=official_web_tabcommunity&utm_campaign=official_web_mistore_global/?t=1) * [Contact us](https://www.mi.com/global/support/contact) * [User Guide](https://www.mi.com/global/support/user-guide/) * [Warranty](https://www.mi.com/global/support/warranty) * [International Warranty](https://www.mi.com/global/support/xiaomi-iws) * [EU Declaration of Conformity](https://www.mi.com/global/service/support/declaration.html) * [Scooter Safety Notice](https://www.mi.com/global/support/scooter-safety-notice) * [Android Enterprise Recommended](https://www.mi.com/global/support/android-enterprise-recommended) * [Digital Services Act](https://www.mi.com/global/support/policy/digital-service-act) * [Data Act](https://www.mi.com/global/support/documents/data-act/) * [Xiaomi](https://www.mi.com/global/about/) * [Leadership Team](https://www.mi.com/global/about/founder/) * [Privacy Policy](https://www.mi.com/global/about/privacy/) * [User Agreement](https://www.mi.com/global/about/agreement/) * [Integrity & Compliance](https://www.mi.com/global/service/integrity/#process) * [Investor Relations](https://company.mi.com/en-us/ir/indexContent/) * [ESG and Sustainability](https://www.mi.com/global/about/sustainability/#/) * [Trust Center](https://trust.mi.com/en) * [Xiaomi Accessibility](https://www.mi.com/global/accessibility) * [Xiaomi HyperOS](https://www.mi.com/global/hyperos) * [Xiaomi Accessibility Conformance Report](https://www.mi.com/global/support/terms/accessibility) * [Xiaomi Creators](https://event.c.mi.com/global/xiaomicreators/) * [Xiaomi Studios](https://event.mi.com/global/xiaomistudios) * [Xiaomi Imagery](https://event.c.mi.com/global/xiaomiImagery/) * [Xiaomi Master Class](https://event.c.mi.com/global/xiaomiImagery/master-class/) * [Xiaomi Renovation](https://new.c.mi.com/xiaomirenovation/global/registration/index.html) [](https://www.mi.com/global/) Step into the glow of the Gold Collection and make every moment shine. Xiaomi Expands Mijia Smart Home Series to Global Markets "[Learn More](https://www.mi.com/global/support/policy/cookie-policy)"

  • Xiaomi Global | Xiaomi Official Website

    # Xiaomi Global ### Xiaomi 15T Pro ### Xiaomi Watch S4 41mm ### Xiaomi Smart Band 10 ### Xiaomi OpenWear Stereo Pro Explore Xiaomi Xiaomi HyperOS 3 Xiaomi Imagery Awards 2025 Xiaomi HyperOS 3 Xiaomi Imagery Awards 2025 Xiaomi HyperOS 3 Xiaomi Imagery Awards 2025 ## Explore Xiaomi **Xiaomi HyperOS 3** Swipe the Xiaomi Home app to control — cool smart, clean deep, wash fast, live in comfort. **Xiaomi HyperOS 3** Swipe the Xiaomi Home app to control — cool smart, clean deep, wash fast, live in comfort. **Xiaomi HyperOS 3** Swipe the Xiaomi Home app to control — cool smart, clean deep, wash fast, live in comfort. ## Xiaomi Support Find and download your Xiaomi product user guide

Xiaomi Corporation (/ˈʃaʊmiː/; Chinese: 小米), commonly known as Xiaomi and registered as Xiaomi Inc., is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, and household items. Behind Samsung, it is the second largest manufacturer of smartphones in the world, most of which run the MIUI operating system. The company is ranked 338th and is the youngest company on the Fortune Global 500. Xiaomi was founded in 2010 in Beijing by now multi-billionaire Lei Jun when he was 40 years old, along with six senior associates. Lei had founded Kingsoft as well as Joyo.com, which he sold to Amazon for $75 million in 2004. In August 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China. Initially the company only sold its products online; however, it later opened brick and mortar stores. By 2015, it was developing a wide range of consumer electronics. In 2020, the company sold 146.3 million smartphones and its MIUI operating system has over 500 million monthly active users. In the second quarter of 2021, Xiaomi surpassed Apple Inc. to become the second-largest seller of smartphones worldwide, with a 17% market share, according to Canalys. It also is a major manufacturer of appliances including televisions, flashlights, unmanned aerial vehicles, and air purifiers using its Internet of Things and Xiaomi Smart Home product ecosystems. Xiaomi keeps its prices close to its manufacturing costs and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies, The company also uses inventory optimization and flash sales to keep its inventory low.

DBPedia thumbnail
Location Data

小密乡, 会昌县, 赣州市, 江西省, 中国

town

Coordinates: 25.8765900, 115.7064050

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