ServiceNow
A prominent enterprise digital workflow company facing drastic market cap compression due to AI disruption.
First Mentioned
6/6/2026, 5:15:48 AM
Last Updated
6/6/2026, 5:19:27 AM
Research Retrieved
6/6/2026, 5:19:27 AM
Summary
ServiceNow, Inc. is an American cloud computing and enterprise software company that provides a platform for automated business workflows. Founded in 2003 by Fred Luddy and others, the company is headquartered in Santa Clara, California. In the context of recent tech and macroeconomic shifts, ServiceNow is identified as a high-multiple B2B SaaS entity facing significant valuation pressures. This pressure stems from a structural disruption in the SaaS market, where legacy per-seat pricing models are being challenged by autonomous AI agents using the Model Context Protocol (MCP) to bypass traditional graphical interfaces.
Referenced in 1 Document
Research Data
Extracted Attributes
Founded
2003-11-05
Revenue
US$13.28 billion (2025)
Founders
Fred Luddy, David Loo, Don Goodliffe, Bow Ruggeri, Patrick Casey
Industry
Enterprise software, Cloud computing
Employees
10,371
Key People
Bill McDermott (CEO), Gina Mastantuono (President & CFO)
Headquarters
Santa Clara, California, United States
Stock Symbol
NYSE: NOW
Discrepancy Note
Wikipedia lists the founding date as November 5, 2003, while Wikidata lists the inception date as January 1, 2004.
Timeline
- Founded as Glidesoft by Fred Luddy and others. (Source: Wikipedia)
2003-11-05
- Changed company name from Service-now.com to ServiceNow, Inc. (Source: Web Search)
2012-05-01
- Became a publicly traded company following a US$210 million IPO, subsequently relocating headquarters to Santa Clara, California. (Source: Wikipedia)
2012-06-01
- Announced that CEO John Donahoe would be succeeded by Bill McDermott. (Source: Wikipedia)
2019-10-01
- Bill McDermott appointed Gina Mastantuono as Chief Financial Officer. (Source: Wikipedia)
2020-01-01
- Crossed $10 billion in revenue under the leadership of CFO Gina Mastantuono. (Source: Wikipedia)
2024-12-31
- Gina Mastantuono was named President of ServiceNow while continuing to serve as CFO. (Source: Wikipedia)
2025-01-01
Wikipedia
View on WikipediaServiceNow
ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.
Web Search Results
- ServiceNow, Inc. (NOW) Stock Price, News, Quote & History
RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California. [...] ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale;
- What is ServiceNow?
Yes, ServiceNow is a modern CRM, not a traditional one. It is an AI-first, workflow-driven platform that unifies sales, order management, customer service, and field service on a single system. Unlike legacy CRMs focused mainly on sales, ServiceNow orchestrates the entire customer lifecycle from lead to renewal, removing silos across teams. Its native AI agents automate tasks, summarize cases, and streamline service delivery, making it ideal for enterprises seeking end-to-end customer experience transformation. What are some ServiceNow features? ServiceNow offers features that help teams work smarter, faster, and with less friction: [...] work for people. What does ServiceNow do? ServiceNow puts AI to work for people. Work shouldn’t feel like chaos. But for many companies, it does—a maze of disconnected tools, endless context-switching, and mountains of busywork. ServiceNow fixes that. We're the AI control tower that connects all your AI, data, and workflows on one platform. Like a single pane of glass where you can see and manage everything securely. The result? Friction fades, work finally flows, and people are free—to imagine, to connect, to create, and to dream bigger. Explore the Latest Innovations ServiceNow founder, Fred Luddy. What is our mission? ServiceNow makes the world work better for everyone. From day one, we've believed technology should serve people—not the other way [...] What is ServiceNow? What We Do Our Mission AI Platform Benefits Use Cases Our Customers FAQ What is ServiceNow? ServiceNow is the AI control tower for business reinvention—and it all begins with workflows. We are a single platform that brings together any AI, any data, and any workflow, so you can completely reinvent how people work across every corner of your business. IT problems vanish before they appear. Operational systems alert and fix before a failure even happens. Customers receive answers before frustration sets in. Field service arrives on‑time, informed, and ready. And your people? They spend less time mired in busywork and more time doing what they were actually hired to do. That’s how you put AI to work for people. What does ServiceNow do?
- ServiceNow - Wikipedia
In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California. It was taken public by Morgan Stanley one month after it took Facebook public. In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP SE at the end of the calendar year. In January 2020, Bill appointed Gina Mastantuono as Chief Financial Officer. Under her leadership, ServiceNow crossed $10 billion in revenue in 2024 and grew its subscription revenue at a 26% compound annual growth rate from 2020 to 2024, earning the company a spot on the Fortune 500 list. Mastantuono was named President while continuing as CFO in 2025. [...] | | | --- | | | | | Headquarters in Santa Clara, California | | | Formerly | Glidesoft (2003–2006) | | Company type | Public | | Traded as | NYSE: NOW S&P 100 component S&P 500 component | | Industry | Enterprise software | | Founded | November 5, 2003; 22 years ago (2003-11-05) | | Founders | Fred Luddy David Loo Don Goodliffe Bow Ruggeri Patrick Casey | | Headquarters | Santa Clara, California, U.S. | | Area served | Worldwide | | Key people | Bill McDermott (CEO) Fred Luddy (chairman) | | Services | Cloud computing IT service management | | Revenue | Increase US$13.28 billion (2025) | | Operating income | Increase US$1.824 billion (2025) | | Net income | Increase US$1.748 billion (2025) | | Total assets | Increase US$26.04 billion (2025) | [...] The platform is packaged into different suites of applications called "modules", which are tailored to various business processes. Some of these areas include governance, risk management, and compliance, audit, business continuity planning, disaster recovery, vendor management, and environmental, social, and corporate governance. A commonly referred to benefit of the platform is that many of these modules are interconnected, such as the IRM suite (Integrated Risk Management), which will automatically create issues and assign tickets based on various risk and audit findings, findings that can be found through the manual or automated performance of different activities such as evidence requests. There is also a data and information visualization report creator called Performance Analytics.
- Introduction to ServiceNow platform: Key features and benefits explained | Nortal
This platform is a robust, low-code solution that connects with your existing tech ecosystem. It’s known as an “extender,” as it easily integrates with almost all leading programming languages, tools and infrastructure. The concept of the Now platform is to simplify your business processes with pre-built modules that automate and enhance your work. Is ServiceNow a cloud platform? Yes, ServiceNow is a 100% cloud-based platform. Not only does the cloud enable numerous key connectivity functions, but it also supports scalability. [...] Other ServiceNow workflows ServiceNow empowers businesses to set up a variety of automated workflows that enhance work efficiency and quality. The most in-demand areas include the following: Technology workflows: ServiceNow gives you access to drag-and-drop tools, reusable components and templates for seamless no-code development. Key modules: Creator Studio, UI Builder and Now Assist. Employee workflows: In the Now platform, you can leverage tools and AI to achieve greater productivity. Key modules: Workspaces, Process Mining and Platform Analytics. Customer workflows: These tools unleash automated self-service and enhance user experiences. Key modules: Now Mobile, Knowledge Management and Walk-Up Experience. ServiceNow modules [...] With ServiceNow, your business won’t have to maintain your own servers or hosting services. Instead, you can license ServiceNow and immediately access its hundreds of customizable integrations and built-in solutions. In sum, the answer to the question “is ServiceNow cloud?” is a resounding yes. Is ServiceNow suitable for small businesses? Yes, ServiceNow is suitable for businesses big and small. Through no-code, cloud-based solutions, the Now platform is scalable and cost-friendly for any company size. In fact, ServiceNow small business modules are ideal for ramping up automation and other solutions without a large upfront investment. What brands use ServiceNow today?
- Everything you need to know about ServiceNow - Plat4mation
### Enterprise-wide solution ServiceNow’s networked, easy-to-use IT and enterprise support system extends to every corner of an organization. Its services help connect every department—from human resources and security to customer service, marketing, legal, finance and facilities—to one shared online database where an organization can analyze and act on information. With ServiceNow, old and manual ways of working are transformed into digital workflows. It makes it fast and easy to request services, automate routine tasks or interact with other departments. In other words, ServiceNow provides a platform for all service departments to easily access the services they offer to employees. For example, employees can use ServiceNow to: [...] What makes this platform unique?As a cloud-based platform, ServiceNow enables smooth integration of legacy software. The platform offers connected digital workflows that make work, work better for people and business operations. On top of that, ServiceNow has been built as native mobile experience, offering insightful, easy and consumer-like experiences. Its service apps deliver the insights employees need to be their best and boost productivity. New to ServiceNow? We can tell you all about the platform New to ServiceNow? We can tell you all about the platform ### Enterprise-wide solution [...] Aligning IT investments and work to the organization’s goals can help IT support better outcomes and respond more rapidly to change. And it provides a solid foundation for adopting modern project management strategies and ensuring that every IT project supports an organizational objective. With just one place to capture, evaluate, prioritize, and execute IT demand—rather than having to deal with many silos across your business units—ITBM brings integrated visibility across IT teams. It enables you to deliver value on time and within the approved budgets. ServiceNow handles the full program lifecycle: from initial ideation to final delivery for better decisions and efficient execution.
Wikidata
View on WikidataImage
Country
Employees
10,371Instance Of
Headquarters
Inception Date
1/1/2004
DBPedia
View on DBPediaLocation Data
ServiceNow, Santa Clara, Santa Clara County, California, United States
Coordinates: 37.3752666, -121.9644773
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