UFC

Organization

A mixed martial arts promotion company, contrasted with WWE as its opposite. UFC is based on pure competition, while WWE focuses on storytelling and character development.


First Mentioned

11/8/2025, 5:52:43 AM

Last Updated

11/8/2025, 5:53:43 AM

Research Retrieved

11/8/2025, 5:53:43 AM

Summary

The Ultimate Fighting Championship (UFC) is the world's largest mixed martial arts (MMA) promotion company, founded in 1993 by Art Davie and Rorion Gracie with the initial aim of identifying the most effective martial art. Headquartered in Las Vegas, Nevada, the UFC is currently owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. Dana White has served as its president since 2001 and CEO since 2023, overseeing its growth into a multi-billion-dollar global enterprise. The organization has held over 780 events, featuring more than 578 contracted fighters across 11 weight divisions, and adheres to the Unified Rules of Mixed Martial Arts. Initially owned by the Semaphore Entertainment Group (SEG), the UFC was sold to Frank and Lorenzo Fertitta in 2001, who established Zuffa to manage the company. In 2016, Endeavor (then WME–IMG) led a group that purchased Zuffa for $4.025 billion, acquiring full ownership by 2021. In September 2023, the UFC merged with WWE to form TKO Group Holdings. The UFC has achieved significant mainstream media coverage through television deals, including a $1.5 billion domestic media rights agreement with ESPN, and is set to sign a 7-year, $7.7 billion deal with Paramount Skydance Corporation in 2025, effective 2026, marking a shift away from the pay-per-view model.

Referenced in 1 Document
Research Data
Extracted Attributes
  • CEO

    Dana White (since 2023)

  • Name

    Ultimate Fighting Championship (UFC)

  • Type

    Mixed Martial Arts (MMA) promotion company

  • Founded

    1993

  • Founders

    Art Davie, Rorion Gracie

  • President

    Dana White (since 2001)

  • Headquarters

    Las Vegas, Nevada, United States

  • Current Owner

    TKO Group Holdings (majority-owned subsidiary of Endeavor Group Holdings)

  • Revenue (2015)

    US$609 million

  • Governing Rules

    Unified Rules of Mixed Martial Arts

  • Initial Purpose

    Identify the most effective martial art

  • Weight Divisions

    11 (8 men's, 3 women's)

  • Contracted Fighters

    Over 578

  • Business Model Focus

    Pure Competition

  • Number of Events (to date)

    Over 780 events

  • Domestic Media Rights Agreement (ESPN)

    $1.5 billion over a five-year term

  • Future Media Rights Agreement (Paramount Skydance Corporation)

    $7.7 billion over a 7-year term (starting 2026)

Timeline
  • The Ultimate Fighting Championship (UFC) is founded by Art Davie and Rorion Gracie, holding its first event in Denver, Colorado. (Source: Summary, Wikipedia)

    1993

  • The UFC is sold by Semaphore Entertainment Group (SEG) to brothers Frank and Lorenzo Fertitta, who form Zuffa to operate the company. Dana White is appointed president. (Source: Summary, Wikipedia)

    2001

  • UFC's parent company, Zuffa, is sold to a group led by Endeavor (then WME–IMG), including Silver Lake Partners, Kohlberg Kravis Roberts, and MSD Capital, for US$4.025 billion. (Source: Summary, Wikipedia)

    2016

  • Endeavor acquires full ownership of Zuffa for $1.7 billion. (Source: Summary, Wikipedia)

    2021

  • Endeavor Group Holdings announces that UFC will merge with WWE to form TKO Group Holdings, a new public company. (Source: Summary, Wikipedia)

    2023-04

  • Dana White becomes CEO of UFC, in addition to his role as president. (Source: Wikipedia)

    2023

  • The merger of UFC and WWE to form TKO Group Holdings is completed, with Vince McMahon serving as executive chairman and Dana White remaining UFC president. (Source: Summary, Wikipedia)

    2023-09-12

  • The UFC is set to sign a 7-year, US$7.7 billion deal with Paramount Skydance Corporation. (Source: Summary, Wikipedia)

    2025

  • The new 7-year, US$7.7 billion media rights deal with Paramount Skydance Corporation begins, marking a shift away from the pay-per-view business model. (Source: Summary, Wikipedia)

    2026

Ultimate Fighting Championship

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor Group Holdings. The largest MMA promotion in the world, the UFC has over 578 fighters contracted that fight across 11 weight divisions (eight men's and three women's). The organization produces events worldwide and abides by the Unified Rules of Mixed Martial Arts. As of 2024, it had held over 700 events. Dana White has been its president since 2001 and CEO since 2023. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise. The UFC was founded by businessman Art Davie and Brazilian martial artist Rorion Gracie, and the first event was held in 1993 at McNichols Sports Arena in Denver, Colorado. The purpose of the UFC's early competitions was to identify the most effective martial art in a contest with minimal rules and no weight classes between competitors of different fighting disciplines. In subsequent events, more rigorous rules were created and fighters began adopting effective techniques from more than one discipline, which indirectly helped create a separate style of fighting known as present-day mixed martial arts. The UFC was initially owned by the Semaphore Entertainment Group (SEG) until it had financial issues and it was sold to the brothers Frank and Lorenzo Fertitta in 2001, who formed the company Zuffa to operate the UFC, and placed Dana White as the president of the company. In 2016, UFC's parent company, Zuffa, was sold to a group led by Endeavor, then known as William Morris Endeavor (WME–IMG), including Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital for US$4.025 billion. In 2021, Endeavor bought out Zuffa's other owners for $1.7 billion. With a TV deal and expansion in Australia, Asia, Europe, and new markets within the United States, the UFC has achieved greater mainstream media coverage. It earned US$609 million in 2015, and its next domestic media rights agreement with ESPN was valued at $1.5 billion over a five-year term. In April 2023, Endeavor Group Holdings announced that UFC would merge with the wrestling promotion WWE to form TKO Group Holdings, a new public company majority-owned by Endeavor, with Vince McMahon serving as an executive chairman of the new entity and White remaining as UFC president. The merger was completed on September 12, 2023. In January 2024, McMahon had ended his ties with the company amid a sex trafficking scandal. In 2025, the UFC would sign a 7-year, US$7.7 billion deal with Paramount Skydance Corporation (operators of CBS Sports and Paramount+) beginning the next year, exiting the pay-per-view business entirely.

Web Search Results
  • Ultimate Fighting Championship (UFC) - Sherdog

    Ultimate Fighting Championship (UFC) has 5 upcoming event(s), with the next one to be held in UFC Apex, Las Vegas, Nevada, United States. To date, Ultimate Fighting Championship (UFC) has held 782 events and presided over approximately 8,554 matches. Upcoming Events Recent Events [...] PREVIEWSOPINIONINTERVIEWS +FIGHT FINDER UFC EVENTSPFL EVENTSFULL CALENDARFIGHT FINDER GUIDE +PODCASTS SHILLAN & DUFFY PODCASTTHE SHEEHAN SHOWAFTER THE BELLCHECK THE KICK +RANKINGS DIVISIONAL RANKINGSPOUND-FOR-POUND RANKINGSWOMEN'S POUND-FOR-POUND RANKINGS +FORUM UFC DISCUSSIONWORLDWIDE MMA DISCUSSIONOFF TOPIC DISCUSSIONPHOTOSHOPS +MORE PICTURESHOW TO WATCHCONTACT FIGHT ODDS MORE FROM OUR CHANNELS Ultimate Fighting Championship (UFC) [...] '; NEWS ▼FEATURES ▼FIGHT FINDER ▼PODCASTS ▼VIDEOSRANKINGS ▼FORUM ▼BOXINGMORE ▼FIGHT ODDS UFC NEWSPFL NEWSWOMEN'S MMA NEWS PREVIEWSOPINIONINTERVIEWS UFC EVENTSPFL EVENTSFULL CALENDARFIGHT FINDER GUIDE SHILLAN & DUFFY PODCASTTHE SHEEHAN SHOWAFTER THE BELLCHECK THE KICK DIVISIONAL RANKINGSPOUND-FOR-POUND RANKINGSWOMEN'S POUND-FOR-POUND RANKINGS UFC DISCUSSIONWORLDWIDE MMA DISCUSSIONOFF TOPIC DISCUSSIONPHOTOSHOPS PICTURESHOW TO WATCHCONTACT +NEWS UFC NEWSPFL NEWSWOMEN'S MMA NEWS +FEATURES

  • List of UFC events - Wikipedia

    | Event | Date | Venue | Location | Ref. | --- --- | UFC White House | Jun 14, 2026 | White House | Washington, D.C., U.S. | | | UFC on ESPN: Royval vs. Kape | Dec 13, 2025 | UFC Apex | Las Vegas, Nevada, U.S. | | | UFC 323: Dvalishvili vs. Yan 2 | Dec 6, 2025 | T-Mobile Arena | | | UFC Fight Night: Tsarukyan vs. Hooker | Nov 22, 2025 | Ali Bin Hamad al-Attiyah Arena | Al Rayyan "Al Rayyan (city)"), Qatar | | [...] | 508 | UFC 247: Jones vs. Reyes | Feb 8, 2020 | Toyota Center | Houston, Texas, U.S. | 17,401 | | | 507 | UFC Fight Night: Blaydes vs. dos Santos | Jan 25, 2020 | PNC Arena | Raleigh, North Carolina, U.S. | 14,533 | | | 506 | UFC 246: McGregor vs. Cowboy | Jan 18, 2020 | T-Mobile Arena | Las Vegas, Nevada, U.S. | 19,040 | | | 505 | UFC Fight Night: Edgar vs. The Korean Zombie | Dec 21, 2019 | Sajik Arena | Busan, South Korea | 10,651 | | [...] | 676 | UFC 297: Strickland vs. du Plessis | Jan 20, 2024 | Scotiabank Arena | Toronto, Ontario, Canada | 18,559 | | | 675 | UFC Fight Night: Ankalaev vs. Walker 2 | Jan 13, 2024 | UFC Apex | Las Vegas, Nevada, U.S. | — | | | 674 | UFC 296: Edwards vs. Covington | Dec 16, 2023 | T-Mobile Arena | 19,039 | | | 673 | UFC Fight Night: Song vs. Gutiérrez | Dec 9, 2023 | UFC Apex | — | | | 672 | UFC on ESPN: Dariush vs. Tsarukyan | Dec 2, 2023 | Moody Center | Austin, Texas, U.S. | 14,485 | |

  • Bloody Elbow - UFC, MMA and Boxing News

    UFC UFC Events + Schedule + Results + UFC 320 + UFC 321 + UFC 322 Boxing MMA Features Exclusives Throwbacks ## Follow us on ## Khabib Nurmagomedov’s manager tells Ronda Rousey she is ‘not a GOAT’ in response to vulgar remarks Harvey Leonard UFC ## Justin Gaethje’s manager warns lightweight will stand firm on retirement threat Jamie Theodosi UFC ## UFC Vegas 110 prospect who was involved in ‘suspicious fight’ is cut by the promotion Jamie Theodosi [...] ## UFC vet brutally suffers third-straight loss just days after signing new 4-fight contract Cody Durden’s future remains uncertain after another loss at UFC Vegas 110. Once a ranked flyweight contender, Cody Durden is now on the worst losing… Christopher De Santiago ## UFC Vegas 110 star choked out cold after referee misses him tapping ’20 times’ A fighter went to sleep face-first at UFC Vegas 110. The UFC returns to the UFC Apex in Las Vegas, Nevada with a 13-fight card… [...] ## Ante Delija’s scathing pre-fight comments about eye pokes come back to bite him following UFC Vegas 110 Jamie Theodosi ## ‘Doesn’t even belong here’… UFC analyst slams ‘amateur’ performance from UFC Vegas 110 fighter Kyle Dimond More in UFC ### UFC Event ## Tom Aspinall called out by heavyweight who fought through eye poke to win at UFC Vegas 110 Tom Aspinall caught a stray at UFC Vegas 110. A week has passed since the UFC heavyweight title was on the line in the UFC…

  • UFC Fight Cards, Watch Times, Live Stats | UFC.com

    Sat, Nov 8 / 7:00 PM EST / Main Card ##### UFC APEX Las Vegas, NV United States How to Watch How to Watch Main Card + Early Prelims 6:00 PM EST Watch on UFC Fight Pass + Prelims 8:00 PM EST Watch on ESPNEWS & ESPN+ + Main Card 10:00 PM EST Order on ESPN+ Tickets + Wed, Sep 17 10:00 AM EDT Presale - UFC Fight Club + Thu, Sep 18 10:00 AM EDT Presale - UFC Newsletter + Fri, Sep 19 10:00 AM EDT On Sale - Public [...] # Events UFC Fight Night Bonfim vs Brown All-Action Welterweights Square Off In Las Vegas View Fight Card Order VeChain UFC 322 See these athletes in action at UFC Fight Night What's Trending Now Sponsored By Upcoming 0 Filters 5 Events How to Watch Main Card + Prelims 4:00 PM EST ESPN+ + Main Card 7:00 PM EST ESPN+ Watch On-the-Go Download the UFC Mobile App for past & live fights and more! View Event Details ### Bonfim vs Brown [...] Available Watch Live in Bar Showing this event live on pay-per-view Find a bar View Event Details ### Della Maddalena vs Makhachev Sat, Nov 15 / 10:00 PM EST / Main Card ##### Madison Square Garden New York, NY United States How to Watch Tickets How to Watch Main Card + Prelims 10:00 AM EST ESPN+ + Main Card 1:00 PM EST ESPN+ Watch On-the-Go Download the UFC Mobile App for past & live fights and more! View Event Details

  • UFC.com: The Official Home of Ultimate Fighting Championship

    > This card is CAN'T MISS 🤩 > > Here's the full upcoming @VechainOfficial #UFC322 card! > > SAT NOV 15 | 10pmET on [@ESPN PPV | 🎟️: ] pic.twitter.com/YbMAhHSaNX > > — UFC (@ufc) November 2, 2025 ### Steve Garcia Gets It Done! > @ufc > > THE MEAN MACHINE IS A BAD BAD MANNNNN 🔥🔥 #ufc #mma #stevegarcia > > ♬ original sound - UFC - UFC ### Seizing The Moment > View this post on Instagram > > A post shared by UFC (@ufc) ### WHAT A FINISH

Location Data

UFC, Dumoy, Talomo District, Davao City, Davao Region, 8000, Philippines

industrial

Coordinates: 7.0369213, 125.5216589

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