Image of Disney+

Disney+

Organization

A streaming service from Disney that saw rapid initial growth but is now facing declining subscriber numbers and high churn. It, along with Netflix, is seen as having a potential advantage due to its vast content library.


First Mentioned

1/5/2026, 5:14:00 AM

Last Updated

1/5/2026, 5:16:30 AM

Research Retrieved

1/5/2026, 5:16:30 AM

Summary

Disney+ is an American subscription video-on-demand streaming service owned and operated by Disney Streaming, a division of The Walt Disney Company. Launched on November 12, 2019, it serves as the primary digital distribution platform for content from Disney's flagship brands, including Pixar, Marvel, Star Wars, and National Geographic. As of recent reports, the service has reached 131.6 million paid memberships, positioning it as the third-largest streaming service globally. Despite its rapid growth, Disney+ faces significant industry challenges such as high subscriber churn and the 'broken economics' of the B2C subscription model. To combat these issues, the service has implemented strategies including ad-supported tiers, annual pricing discounts, and bundling with other Disney-owned services like Hulu and ESPN+.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Content Hubs

    Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, ESPN

  • Headquarters

    Burbank, California, United States

  • Inception Date

    2019-11-12

  • Paid Memberships

    131.6 million subscribers

  • Operating Division

    Disney Streaming (part of Disney Entertainment)

  • Parent Organization

    The Walt Disney Company

  • Annual Price (No Ads)

    $189.99 USD

  • Monthly Price (No Ads)

    $18.99 USD

  • Monthly Price (With Ads)

    $11.99 USD

Timeline
  • The Walt Disney Company is founded as Disney Brothers Cartoon Studio by Walt and Roy Disney. (Source: Wikipedia)

    1923-10-16

  • CEO Bob Iger announces the service will be named Disney+ with a planned launch in late 2019. (Source: Web Search Results)

    2018-11-08

  • Disney officially announces that Disney+ will launch on November 12, 2019, in the United States. (Source: Web Search Results)

    2019-04-11

  • Disney+ officially launches as a direct-to-consumer streaming service in the United States. (Source: Wikidata)

    2019-11-12

  • The Walt Disney Company celebrates its 100th anniversary. (Source: Wikipedia)

    2023-10-16

The Walt Disney Company

The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California, while Disney’s New York operations, including ABC, are headquartered at 7 Hudson Square. Founded on October 16, 1923, as an animation studio by brothers Walt Disney and Roy Oliver Disney as Disney Brothers Cartoon Studio, Disney operated under the names Walt Disney Studio and Walt Disney Productions before adopting its current name in 1986. In 1928, Disney established itself as a leader in the animation industry with the short film Steamboat Willie. The film used synchronized sound to become the first post-produced sound cartoon, and popularized Mickey Mouse, who became Disney's mascot and corporate icon. After becoming a success by the early 1940s, Disney diversified into live-action films, television, and theme parks in the 1950s. However, following Walt Disney's death in 1966, the company's profits, especially in the animation sector, began to decline. In 1984, Disney's shareholders voted Michael Eisner as CEO, who led a reversal of the company's decline through a combination of international theme park expansion and the highly successful Disney Renaissance period of animation from 1989 to 1999. In 2005, under the new CEO Bob Iger, the company continued to expand into a major entertainment conglomerate with the acquisitions of Pixar in 2006, Marvel Entertainment in 2009, Lucasfilm in 2012, and 21st Century Fox in 2019. In 2020, Bob Chapek became the head of Disney after Iger's retirement. However, Chapek was ousted in 2022 and Iger was reinstated as CEO. Disney operates the largest television and film studio in Hollywood. Walt Disney Studios includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures. Disney's other main business units include divisions operating the ABC television network; cable television networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; publishing, merchandising, music, and theater divisions; direct-to-consumer streaming services such as Disney+, ESPN+, Hulu, and Hotstar; and Disney Experiences, which includes several theme parks, resort hotels, and cruise lines around the world. Disney is one of the biggest and best-known companies in the world. In 2023, it was ranked 87th on the 2023 Forbes Global 2000, and 48th on the Fortune 500 list of biggest companies in the United States by revenue. Since its founding, the company has won 135 Academy Awards, 26 of which were awarded to Walt. The company has produced films which have been featured on many lists of the greatest films of all time and is one of the key players on the development of the theme park industry. The company has been public since 1940 and trades on the New York Stock Exchange (NYSE) and has been a component of the Dow Jones Industrial Average since 1991. In August 2020, about two-thirds of the stock was owned by large financial institutions. The company celebrated its 100th anniversary on October 16, 2023.

Web Search Results
  • Disney+ - Wikipedia

    Disney+ is an American subscription video on-demand over-the-top streaming media service owned and operated by Disney Streaming, the streaming division of Disney Entertainment, a major business segment of the Walt Disney Company. The service primarily distributes films and television shows produced by Walt Disney Studios "Walt Disney Studios (division)") and Disney Television Studios, with dedicated content hubs for Disney's flagship brands; Disney, Pixar, Marvel, Star Wars, National [...] Geographic, ESPN (the US, Latin America, Caribbean, Australia, New Zealand and South Africa only) and Hulu as well as showcasing original and exclusive films and television shows. Disney+ is the third most-subscribed video on demand streaming media service after Amazon Prime Video and Netflix, with 131.6 million paid memberships. [...] On November 8, 2018, Disney CEO Bob Iger announced that the service would be named Disney+ and that the company was targeting a launch in late 2019. A September launch was reportedly planned, but on April 11, 2019, Disney announced that Disney+ would launch on November 12, 2019, in the United States. Disney stated that it planned to roll the service out worldwide over the next two years, targeting Western Europe and Asia-Pacific countries by late 2019 and early 2020, and Eastern Europe and

  • What is Disney+ | Learn More About ...

    # What is Disney+? Disney+ is your go-to streaming destination for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Eligible bundle subscribers can enjoy even more with Hulu on Disney+ and ESPN on Disney+ —including next day TV, Hulu and ESPN Originals, live sports, and studio shows, all via Disney+.\ Choose your perfect plan Choose the bundle plan that’s right for you:

  • Disney+ | Stream Movies, TV Shows, Documentaries & More | U.S. Site

    Disney+ is a streaming service where you can watch movies, series, and originals from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Access unlimited entertainment with Disney+ or Disney+ Premium in the United States: Disney+: Disney+ (With Ads) for the price of $11.99/month Disney+ Premium: Disney+ (No Ads\) for the price of $18.99/month or $189.99/year Save over 16%\\ on Disney+ Premium (No Ads) with an annual plan for $189.99/year [...] \Ads will be served in select live and linear content. \\Savings compared to 12 months of the monthly price of Disney+ Premium (No Ads). Disney+ is the streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, ESPN Select and more. With Disney+, you can choose from an always-growing collection of stories. [...] The Disney+ app is available on mobile devices, web browsers, game consoles, set-top boxes, and smart TVs. Click to view a complete list of supported devices. Bundle plans include subscriptions to either Disney+ and Hulu, or Disney+, Hulu, and ESPN Unlimited, at discounted prices, as compared to the retail price of each subscription when purchased separately. Available to customers in the United States. Choose between the following bundle plans:

  • Getting started with Disney+

    Disney+ is the streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, and National Geographic. From exclusive original content to the classic stories you know and love, Disney+ gives you access to thousands of titles for a high-quality viewing experience. How much does Disney+ cost? [...] There are hundreds of films, thousands of episodes and many Disney+ Originals available on Disney+. These titles include original series such as The Mandalorian, Hawkeye and The Muppets Mayhem. We’re always adding more content to our library so there’s always something to enjoy! BACK TO TOP ### How do I get started with Disney+? [...] A subscription includes access to the locally available Disney+ library and personalized recommendations and features like downloads. Different features are available depending on the plan you sign up for — learn more about the various Disney+ features, including content downloads, simultaneous streams and video and audio quality. Your subscription also allows you to stream across multiple supported devices for a single Household at once. How much content is available?

  • On Disney+ | What's New and Coming Soon on Disney+

    Disney+ is the ultimate streaming destination for entertainment from Disney, Pixar, Marvel, Star Wars, and National Geographic. Recent Releases (25)) Coming Soon (2)) More Ways to Watch (45)) Disney+ Series (189)) Disney+ Movies (122)) Disney+ Originals (265)) [...] On Disney+ | What's New and Coming Soon on Disney+ Log In;) My Account Account Settings;) Log Out;) Disney.com Disney+ Home On Disney+ Explore Disney+ The Disney Bundle Parks & Travel Home Walt Disney World Walt Disney World Disneyland Disney Cruise Line Aulani All Parks & Travel Movies Home All Movies Movies Anywhere 20th Century Studios Shop

Location Data

Disney, Mayes County, Oklahoma, United States

administrative

Coordinates: 36.4811945, -95.0149615

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