Fitbit
A consumer electronics and fitness company producing wearable technology devices.
First Mentioned
10/3/2026, 6:50:57 AM
Last Updated
10/3/2026, 6:53:19 AM
Research Retrieved
10/3/2026, 6:53:19 AM
Summary
Fitbit, originally an American consumer electronics and fitness company founded in 2007 by James Park and Eric Friedman, specialized in wireless wearable technology, including smartwatches and activity trackers that monitor physical fitness, heart rate, sleep quality, and stairs climbed. By 2019, Fitbit was the fifth-largest wearable technology company globally, having sold over 120 million devices to 29 million users across more than 100 countries. In January 2021, Google acquired Fitbit and integrated it into its hardware division. Subsequently, the Fitbit app was rebranded as Google Health in June 2026, and Google also introduced Google Health Coach (formerly Fitbit Coach) and the Fitbit Air. Fitbit devices are among the popular wearables, like Oura and Whoop, that contribute data to Neko Health, a healthcare startup co-founded by Daniel Ek, which utilizes machine learning and AI to focus on preventative health and combat chronic diseases.
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Wikipedia
View on WikipediaFitbit
Fitbit, sometimes marketed as Google Fitbit, is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021. The Fitbit brand name was originally owned by Fitbit, Inc., founded by James Park and Eric Friedman. In 2019, Fitbit was the fifth-largest wearable technology company by shipments. The company has sold more than 120 million devices and has 29 million users in over 100 countries. The company was acquired by Google in January 2021 and was absorbed into the company's hardware division. The Fitbit app was renamed to Google Health in June 2026. Google also introduced Google Health Coach (formerly Fitbit Coach) and the Fitbit Air.
Web Search Results
- Fitbit - Wikipedia
Fitbit, sometimes marketed as Google Fitbit, is a line of wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It operated as an American consumer electronics and fitness company from 2007 to 2021. The Fitbit brand name was originally owned by Fitbit, Inc., founded by James Park "James Park (entrepreneur)") and Eric Friedman. In 2019, Fitbit was the fifth-largest wearable technology company by shipments. The company has sold more than 120 million devices and has 29 million users in over 100 countries. [...] In January 2015, the company successfully defended against a trademark lawsuit from Fitbug. On March 5, 2015, Fitbit acquired Fitstar, a fitness coaching app developer, for $17.8 million. In June 2015, the company became a public company via an initial public offering, raising $732 million. In May 2016, Fitbit acquired a wearable payment platform from smart credit card company Coin. In October 2016, CEO James Park announced that the company was undergoing a major transformation from what he called a "consumer electronics company" to a "digital healthcare company". On December 6, 2016, Fitbit acquired assets from Pebble "Pebble (watch)") for $23 million. On January 10, 2017, Fitbit acquired Romania-based smartwatch startup Vector Watch SRL. [...] Fitbit LLC was founded as Healthy Metrics Research, Inc. in San Francisco, California, on March 26, 2007, by James Park "James Park (entrepreneur)") (CEO) and Eric Friedman (CTO). In October 2007, it changed its name to Fitbit, Inc.
- Fitbit
# Fitbit. Fitbit Inc is a company that operates in the Consumer Electronics & Computers Retail industry. It employs 10to19 people and has 1Mto5M of revenue. The company is headquartered in the United Arab Emirates.... ## Company Details. ## Tech Stack.
- Best Fitbits: I've tried every one ever made | Woman & Home
Fitbit helped shape the world of fitness trackers when the brand launched almost two decades ago, offering a smart alternative to the basic pedometer. Since then, it has continued to evolve, refining its technology and design to remain one of the most popular and reliable fitness trackers for women. With Google’s ongoing investment powering smarter features and deeper health insights, Fitbit’s ecosystem feels more advanced than ever. I’ve spent the past five years testing fitness trackers and smartwatches. I know what separates a good device from a great one – from comfort and battery life to health metrics and everyday usability. Below, I’ve rounded up the latest Fitbits and ones still worth buying today, plus the information you need to choose one that suits you. [...] Last year, Google announced that it would no longer produce new versions of the Fitbit Versa or the Fitbit Sense, the brand's own smartwatches. Instead, the focus would be on fitness trackers (the Charge and Inspire ranges) and the Google Pixel collection. So, if you're looking to snap up a Fitbit smartwatch, now is the time. ## Why are Fitbits good fitness trackers? It's widely acknowledged that very few (if any) fitness trackers offer 100% reliable step-count and calorie-burning statistics. However, Fitbits are one of the best fitness trackers because they hold users accountable and can be a great source of workout motivation. [...] The difference between a Fitbit fitness tracker and a smartwatch these days is basically in the design. Fitness trackers, like the Fitbit Charge 6, have a slimline design that stays out of the way while you're on the move and it focuses on fitness essentials on screen, such as heart rate, steps, pace, GPS data, and so on. A smartwatch, like the Fitbit Versa 4 or Sense 2, has a notably more square-shaped, larger screen and also offers lifestyle features, such as a weather report. Many of them connect to the best fitness apps too - although with the introduction of the Fitbit Charge 6, that's really no longer a big difference.
- The Best Fitbits of 2026 - Business Insider
Learn more about the Reviews team at Business Insider. Fitbit stands out from its competitors for several reasons. First and foremost, it has one of the best continuous heart rate trackers on the market, especially for interval training. An accurate heart rate monitor means that other areas relying on this technology — namely, sleep and stress tracking — are also highly accurate. Secondly, Fitbit has two notable features across all its screen-based models, which I found to be very helpful in training and moving more: The best Fitbit devices also offer solid, multi-day battery life, seamless compatibility with both iOS and Android, and access to Google's newly designed app, which stores all your data — years' worth, for Fitbit brand loyalists — in one place. [...] While top Garmin watches generally have a longer battery life, most Fitbits last long enough that you won't have to worry about charging them every night. Fitbits are generally very accurate in tracking steps, heart rate, and sleep. As one of the original fitness-tracking brands, Fitbit has spent nearly two decades refining its sensors and algorithms. Garmin still has an edge in on-wrist GPS accuracy — especially for tracking precise mileage on runs — but for everyday metrics like step count and heart rate, most modern fitness trackers, including Fitbit, perform similarly well. [...] The Charge 6 is impressively accurate in measuring heart rate, sleep stages, and step counts, rivaling more expensive wearables from Apple and Garmin. In fact, this model has the most accurate heart rate tracking across Fitbit’s lineup, especially during fast-paced interval training. Fitbit’s signature features — such as Zone Minutes, movement reminders, and A+ sleep tracking — work precisely as intended and genuinely help build healthier habits.
- List of Fitbit products - Wikipedia
# List of Fitbit products Add links Article Talk Read Edit View history Tools Actions Read Edit View history General What links here Related changes Upload file Permanent link Page information Cite this page Get shortened URL Switch to legacy parser Print/export Download as PDF Printable version In other projects Wikidata item Appearance From Wikipedia, the free encyclopedia This is a list of products by Fitbit, a line of activity trackers, smartwatches, and other electronic health and fitness devices. Established in 2007 by Fitbit, Inc., the brand was acquired by Google in 2021. This article does not include the Google Pixel Watch. ## Current products [edit] ### Activity trackers [edit] [...] 1 Current products + 1.1 Activity trackers - 1.1.1 Fitbit Air - 1.1.2 Fitbit Inspire 3 - 1.1.3 Fitbit Charge 6 + 1.2 Smartwatches - 1.2.1 Fitbit Versa 4 - 1.2.2 Fitbit Sense 2 - 1.2.3 Fitbit Ace LTE + 1.3 Smart scales - 1.3.1 Fitbit Aria Air 2 Discontinued products + 2.1 Clip-on trackers - 2.1.1 Fitbit Classic - 2.1.2 Fitbit Ultra - 2.1.3 Fitbit One - 2.1.4 Fitbit Zip + 2.2 Wristband trackers - 2.2.1 Fitbit Flex - 2.2.2 Fitbit Flex 2 - 2.2.3 Fitbit Force - 2.2.4 Fitbit Charge - 2.2.5 Fitbit Charge HR - 2.2.6 Fitbit Charge 3 - 2.2.7 Fitbit Charge 4 - 2.2.8 Fitbit Alta - 2.2.9 Fitbit Charge 5 - 2.2.10 Fitbit Luxe - 2.2.11 Fitbit Ace range + 2.3 Smartwatches - 2.3.1 Fitbit Surge [...] + 2.3 Smartwatches - 2.3.1 Fitbit Surge - 2.3.2 Fitbit Blaze - 2.3.3 Fitbit Ionic - 2.3.4 Fitbit Versa - 2.3.5 Fitbit Versa 2 - 2.3.6 Fitbit Versa 3 - 2.3.7 Fitbit Sense + 2.4 Smart scales - 2.4.1 Fitbit Aria + 2.5 Wireless headphones - 2.5.1 Fitbit Flyer 3 Fitbit comparison (2007–2025)) 4 Features of other products 5 References 6 External links
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1,473Instance Of
Headquarters
Inception Date
1/1/2007
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Fitbit, 8A, Bulevardul Aviatorilor, Dorobanți, Sector 1, București, 011813, România
Coordinates: 44.4540377, 26.0871396
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