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Business Insider

Organization

A media company that recently announced layoffs and was heavily criticized by Bill Ackman for its journalistic practices, serving as a key example in the discussion about the media industry's collapse.


First Mentioned

1/5/2026, 4:53:38 AM

Last Updated

1/5/2026, 4:54:45 AM

Research Retrieved

1/5/2026, 4:54:45 AM

Summary

Business Insider is a New York City-based multinational financial and business news organization founded in 2007 by Kevin P. Ryan, Henry Blodget, and Dwight Merriman. Originally launched as Silicon Alley Insider, the company underwent a rebranding to "INSIDER" between 2021 and 2023 before reverting to its original name. Since 2015, the German publisher Axel Springer SE has held a majority stake in the company, following a $343 million acquisition that valued the entity at approximately $442 million. The outlet is known for its original reporting, news aggregation, and international editions, though it has faced criticism for its use of clickbait and anonymous sources. Recently, the organization has navigated significant industry challenges, including a 40% staff reduction between 2023 and 2025 and a strategic shift toward integrating artificial intelligence products.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Editor

    Jamie Heller

  • Founded

    2007-01-01

  • Founders

    Kevin P. Ryan, Henry Blodget, Dwight Merriman

  • Industry

    Financial and business news media

  • Valuation

    $442 million (estimated in 2015)

  • Headquarters

    New York City, New York, United States

  • Majority Owner

    Axel Springer SE (88% stake)

  • Staff Reduction

    40% (measured between April 2023 and May 2025)

  • Acquisition Price

    $343 million (for 88% stake in 2015)

Timeline
  • Launch of Silicon Alley Insider, the first of the industry vertical blogs that would become Business Insider. (Source: Wikipedia)

    2007-05-16

  • Launch of Clusterstock, another precursor blog to the consolidated Business Insider brand. (Source: Wikipedia)

    2008-03-20

  • Axel Springer SE acquires an 88 percent stake in Insider Inc. for $343 million. (Source: Wikipedia)

    2015-09-29

  • The brand is renamed 'Insider' as part of a shift toward general news and lifestyle content. (Source: Wikipedia)

    2021-02-01

  • Commencement of a significant staff reduction period amid broader media industry layoffs. (Source: Document ebe1f88d-428a-4f23-a40c-fcfb4a705668)

    2023-04-01

  • The brand name is reverted from 'Insider' back to 'Business Insider'. (Source: Wikipedia)

    2023-11-01

  • Business Insider begins the integration of multiple artificial intelligence (AI) products into its organizational model. (Source: Wikipedia)

    2024-01-01

  • Conclusion of the staff reduction period, resulting in a total workforce decrease of nearly 40% since 2023. (Source: Wikipedia)

    2025-05-01

Business Insider

Business Insider (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. Insider publishes original reporting and aggregates material from other outlets. As of 2011, it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but has also been criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. From February 2021 to November 2023, the brand was named simply Insider while it published general news and lifestyle content, before its name was reverted. In 2023, Business Insider shifted its organizational model, adding multiple artificial intelligence (AI) products in 2024, and reducing its staff by nearly 40% between April 2023 and May 2025.

Web Search Results
  • Business Insider

    Business Insider (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. [...] Business Insider was launched in 2007 and is based in Manhattan. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget, the site began as a consolidation of industry vertical blogs, the first of them being Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008). Gordon Crovitz, former publisher of the Wall Street Journal, was an early investor. In addition to providing and analyzing business news, the site aggregates news stories [...] Not to be confused with Business Insiders or The Insider (website) "The Insider (website)"). Business Insider | Type of site | Financial news website | | Available in | English | | Headquarters | New York City, U.S. | | Owner | Axel Springer SE | | Created by | Kevin P. Ryan, Henry Blodget | | Editor | Jamie Heller | | URL | www.businessinsider.com | | Commercial | Yes | | Launched | 2007; 19 years ago (2007) | | Current status | Active | | OCLC number | 1076392313 |

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