Sales coaching

Extracted Attributes

• Focus

  Individual needs and development, self-diagnosis of deficiencies.

• Purpose

  Improve rep performance, drive revenue growth, reinforce training, build customer trust, create lasting behavioral changes.

• Evolution

  Combines traditional methods with AI-powered tools for scalable, personalized coaching.

• Definition

  A strategic process of guiding and developing sales representatives to grow their skills and improve performance.

• Practitioners

  Sales managers, experienced professionals.

• Key Components

  Continuous practice, guidance, feedback, defined coaching cadence, clear objectives aligned to business outcomes, personalized learning paths.

• Governing Laws (for Sales in general)

  Common law and commercial codes (e.g., Article 2 of the Uniform Commercial Code in the US).

• Core Principles (Molly Bloom's perspective)

  Trust, fear management, integrity, human connection, relational capital.

Timeline

• Molly Bloom gained extensive experience managing high-stakes poker games, navigating complex relationships, and facing ethical challenges. (Source: related_documents)

  Prior to sales coaching

• Molly Bloom applies lessons learned from her life experiences, including the importance of trust, fear management, integrity, and relational capital, to her work in sales coaching. (Source: related_documents)

  Ongoing

• Sales coaching is recognized as a critical component for sales teams to improve rep performance, drive revenue growth, and adapt to evolving market conditions. (Source: web_search_results)

  Ongoing

Sales

Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a buyer, which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk. In common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are mostly uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.

Web Search Results

• The Ultimate Sales Coaching Guide for 2025 - Seismic

  Sales coaching is the strategic process of guiding and developing sales reps to grow their skills and improve performance. Sales coaching empowers sellers through continuous practice, guidance, and feedback. [...] A defined sales coaching cadence and framework for consistency. Establishing a regular schedule ensures coaching is ongoing, structured, and aligned with performance goals. Clear objectives aligned to business outcomes. Tying coaching goals directly to revenue, retention, or other KPIs keeps sessions focused and measurable. Personalized learning paths for each rep. Tailoring development plans to individual strengths and skill gaps maximizes impact and engagement. [...] When integrated into a team's daily workflows and supported by data, coaching becomes a competitive advantage that accelerates seller performance, confidence, and customer experience. Types of sales coaching: traditional vs. AI-powered Sales coaching has evolved beyond the one-size-fits-all approach. Today's most successful teams combine traditional methods with AI-powered tools to deliver scalable, personalized coaching that sticks. Traditional sales coaching includes:

• What is Sales Coaching: a Complete Guide | Revenue Grid

  Sales coaching is a continuous process where sales managers or experienced professionals provide guidance, feedback, and support to help salespeople improve their performance and achieve their goals. It’s essential because it improves rep performance, drives revenue growth, reinforces training, and builds customer trust. Unlike one-time training, coaching creates lasting behavioral changes that lead to consistent results and helps teams adapt to evolving market conditions. [...] Sales coaching has become a critical component for sales teams looking to navigate this complex environment. A well-structured, data-driven coaching program empowers representatives to meet customers where they are and adapt in real-time when buyer priorities shift. To learn more about the fundamentals of sales coaching, you can explore our comprehensive sales coaching guide. [...] Sales coaching is a process where sales managers or experienced individuals guide and mentor salespeople to improve their performance and achieve their goals. It involves providing feedback, support, and training to enhance skills, address weaknesses, and foster a positive and productive sales environment. Effective sales coaching is a continuous process that goes beyond initial training and onboarding, focusing on individual needs and development. For a deeper dive into the coaching cycle and

• The Ultimate Guide to Successful Sales Coaching - Highspot

  Sales coaching is the process of evaluating and mentoring a salesperson one-on-one to improve sales performance and drive consistent sales success. An effective sales coaching program led by sales leaders and managers helps reps self-diagnose deficiencies, enabling reps to take greater ownership of their performance and improve their outcomes. [...] For sales reps, coaching provides the space needed to address deficiencies in core competencies. The process of self-discovery is difficult to achieve in group settings like team meetings, where some reps may hesitate to publicly share failures or top sellers may dominate the conversation. Through effective coaching, sales reps are given the space needed to explore areas of improvement and the guidance to make meaningful change — and ultimately unlock better sales performance. [...] While some ad-hoc coaching will certainly happen, a structured sales coaching process ensures that all reps benefit equally. This means that sales coaches must have the tools and content they need to coach programmatically, not opportunistically. At its most basic level, this guidance would include a list of activities that coaches should facilitate on a daily, weekly, or monthly basis. Activities might include:

• 16 sales coaching tips for high-performing teams | Outreach

  ## What is sales coaching, and what makes it successful? Sales coaching is a structured process where sales managers provide personalized guidance and feedback to help individual reps improve their performance, close more deals, and develop selling skills. A good coaching program is a sales manager's secret weapon for unlocking team performance and driving revenue growth. [...] What is an example of successful sales coaching implementation? Improve the way you coach your sellers with Outreach Additional sales coaching FAQs

• Professional Sales Coaching - Korn Ferry

  Professional Sales Coaching training gives sales managers the skills and framework they need to coach sales teams to success, helping them develop mutually beneficial, long-lasting customer relationships. Sales managers and coaches learn how to use collaborative sales training techniques to hold coaching conversations, and develop a culture that supports high-performing sales teams. [...] Understanding the characteristics of a high-performance sales climate. Learning key sales coaching principles so you can increase coaching effectiveness with your sales teams. Implementing a comprehensive sales coaching process with the sales team that leads your sales organization to better sales and business results. Having a systematic, consistent approach to help you evaluate sales performance, using our proprietary Sales Coaching Issues Diagram. [...] Describe the characteristics of a high-performance sales climate. Demonstrate the basic principles to increase coaching effectiveness with a sales team. Evaluate sales performance using the coaching issues diagram. Apply a set of skill steps for providing constructive feedback, developing others, and giving recognition to increase salesperson performance and to drive results. Successfully handle difficult coaching conversations.