On Running
Fast-growing competitor to Nike that has heavily penetrated the running shoe market.
First Mentioned
9/13/2026, 4:51:36 AM
Last Updated
9/13/2026, 5:02:14 AM
Research Retrieved
9/13/2026, 5:02:14 AM
Summary
On Running is a company that has gained market share, particularly in the athletic footwear and apparel industry. The company has been championed by notable figures such as Roger Federer, and has benefited from the struggles of competitors like Nike. Nike's decline has been attributed to a direct-to-consumer strategy that alienated retail partners, allowing brands like On Running and Hoka to capture lost market space. This shift occurred as Nike moved away from its traditional focus on "Mastery and Excellence," exemplified by athletes like Michael Jordan, Tiger Woods, and Serena Williams, towards more polarizing marketing campaigns.
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Research Data
Extracted Attributes
Wikipedia
View on WikipediaRunning
Running is a method of terrestrial locomotion by which humans and other animals move quickly on foot. Running has an aerial phase in which both, or all, feet are above the ground at some stage (though there are exceptions). This is in contrast to walking, a slower form of movement where at least one foot is always in contact with the ground. The term "running" can refer to a variety of speeds ranging from jogging to sprinting. All forms involve the same basic stages of a main propulsion phase, where the person drives forward the hardest leading with one leg; a foot placement phase where they place their foot, absorb any impact and stabilise themselves- they regain their sense of balance and recover energy; they then start a new propulsion phase, this time with the other leg. This sequence continues and together forms a flow of actions which constitutes the runner's gait. Running has been described as the world's most accessible sport. In sports science, the analysis of running can involve the categoristation of a person's gait into numerous different phases and identify multiple involved factors. For example, from the viewpoint of spring-mass mechanics changes in kinetic and potential energy within a running stride co-occur, with energy storage accomplished by springy tendons and passive muscle elasticity. Running in humans is associated with improved health and life expectancy. Competitive running grew out of religious festivals in various areas. Records of competitive racing date back to the Tailteann Games in Ireland between 1171 BCE and 632 BCE, while the first recorded Olympic Games took place in 776 BCE. It is hypothesized that the ancestors of humankind developed the ability to run for long distances about 2.6 million years ago, probably to hunt animals.
Web Search Results
- On Running Shoes for Men & Women
On Running is a Swiss performance footwear brand known for its innovative CloudTec cushioning system, designed to deliver soft landings and
- On-Running
On On is a young Swiss Zurich-based sports company with a simple mission. and running enthusiasts. Premium apparel for all runs, all training, and all weather.
- On (company) - Wikipedia
On Holding AG is a Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes. In 2019, On products were sold in 6,000 retailers in 55 countries and the company held 40% of the running shoe market in Switzerland and 10% in Germany. The United States is its biggest single market, where it accounts for 6.6% of the performance running shoe category. Globally, as of 2024, On is estimated to have 2% of the athletic footwear market. As of 2025, On is on its way to a $20 billion market cap, continually growing year-over-year. ## History [edit&action=edit§ion=1 "Edit section: History")] [...] 13. ↑ Schutze, Arno (30 April 2021). "Federer-backed shoe firm ON Running targets autumn IPO -sources". Reuters. Retrieved 9 June 2021. 14. ↑ Tse, Crystal (September 14, 2021). "On Running Shoemaker's IPO Beats Target to Raise $746 Million". www.bloomberg.com. Retrieved 2021-12-03. 15. ↑ "Börsengang von On: Mehr als eine halbe Milliarde für jeden Gründer". Handelszeitung (in Swiss High German). Retrieved 2025-04-03. 16. ↑ "On - Governance - Board of Directors - Person Details". investors.on-running.com. Retrieved 2025-03-16. 17. ↑ "On - Governance - Board of Directors - Person Details". investors.on-running.com. Retrieved 2025-03-16. 18. ↑ "On Announces Leadership Evolution". investors.on-running.com. Retrieved 2025-04-02. [...] 19. ↑ "On - Governance". investors.on-running.com. Retrieved 2025-03-16. 20. ↑ "On Running Triples Net Profit in 2024 Exceeding $2.6 Billion USD in Sales". Hypebeast. 2025-03-04. Retrieved 2025-03-16. 21. ↑ "On Gets Into Pro Running In Big Way - Forms Group Featuring Joe Klecker, Dathan Ritzenhein To Coach". LetsRun.com. 2020-08-03. Retrieved 2021-12-03. 22. ↑ Sheinin, Dave. "Top gear". Washington Post. Retrieved 2022-03-30. 23. ↑ "David Kilgore | On". www.on-running.com. Retrieved 2022-01-25. 24. ↑ "How On Is Taking the Running World by Storm". Outside Online. 2021-10-06. Retrieved 2022-01-25. 25. ↑ Gallagher, Jacob (2022-03-30). "How On's Running Sneakers Won Over Tech Bros and High Fashion Alike". Wall Street Journal. ISSN "ISSN (identifier)") 0099-9660. Retrieved 2022-03-30.
- The History of On (Running) | The Fresh Press by Finish Line
The Fresh Press Finish Line ##### Follow Finish Line #### On Running # The History of On (Running) ##### Share On Running Shoe, Black and Green The brand On was born in the Swiss Alps in Zurich with the mission to change the world of running. Over the 10 years since the brand’s inception, On running shoes have reached more than seven million runners throughout 50 countries — with no sign of slowing down. Take a look at the history of On, including the story behind the brand’s name, as well as some of On’s most popular running shoe styles. ## About the Founders of On Caspar Coppetti, David Allemann, and Olivier Bernhard — the three founders of On — united over their shared love of running and dedication to helping runners worldwide meet their athletic needs. [...] A retired professional competitive runner as a six-time Ironman champion and three-time world duathlon champion, Bernhard’s goal was to find a running shoe to achieve the perfect running sensation. He started to pursue this goal in 2009 after his retirement. While on this journey, he met a like-minded engineer who had a new idea for running shoes, and they formed a partnership. Dozens of prototypes were created in these early days, which caught the attention of Caspar Coppetti and David Allemann, who decided to join the project. And in 2010, the trio formally established the On brand in Zurich. [...] The first shoe released by On was the Cloudracer. This shoe became the favored footwear for the London 2012 Olympic gold medal winner and Swiss professional triathlete Nicola Spirig. Since then, they have created a variety of other popular shoes — each meant to target a variety of activities and different types of running. In short, there’s something for everyone. On Cloudswift Running Shoes White ## Frequently Asked Questions about On Running Shoes: ### Q: Why are On running shoes so popular? A: On running shoes are known for their innovative CloudTec® cushioning technology, which provides a responsive, cushioned feel that adapts to each runner’s unique movements. Their sleek designs, comfort, and durability have made them a favorite among athletes and casual runners alike.
- The history of On Running
## History of the On Sneaker | | | | | | The story of On Running - newest brand in our portfolio - starts not even 15 years ago in Switzerland, more precisely in Zurich. Three friends (and avid runners) Olivier Bernhard, David Allemann and Caspar Coppetti came up with a revolutionary idea that formally gave birth to On Running in January 2010. The so-called "On Clouds" won the ISPO Brand New Award just one month later - On Running production could begin on a larger scale and by July the first On sneakers were already on the shelves of the first retailers. [...] On Running revolutionized running in 2010 and are constantly growing. Not only has the 1000-employee mark been cracked in the meantime, but they have also been able to place themselves ahead of adidas in the running segment in the important German market, for example. The story of ON Running is just 13 years old and still far from over. That's how long the Swiss continue with the following self-imposed mission: "Ignite the power of human spirit through movement." ### How the running shoe became a trend - Why are On shoes so popular? [...] There are many reasons for the enormous success of On Running, apart from the already mentioned mission of the Swiss, it is above all the fact that shoes are made by athletes for athletes. For example, the core of the technology is the patented CloudTech system, which is based on individual cushioning chambers in the midsole, the first prototypes of which were made from simple pieces of garden hose. On itself states: "CloudTec® is a unique Swiss technology cushioning system that provides greater comfort and support for more efficient running. It absorbs energy on landing, reduces impact and adapts to your running style. In the process, you experience the feeling that runners around the world love. We call it running on clouds."
Location Data
On Running, 4505, La Jolla Village Drive, Costa Verde, Golden Triangle, University City, San Diego, San Diego County, California, 92122, United States
Coordinates: 32.8712538, -117.2104545
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