VRBO

Organization

A vacation rental marketplace owned by Expedia, identified as one of its most valuable and under-monetized assets in the discussion.


entitydetail.created_at

8/20/2025, 3:38:26 AM

entitydetail.last_updated

8/20/2025, 3:39:48 AM

entitydetail.research_retrieved

8/20/2025, 3:39:48 AM

Summary

Vrbo, an abbreviation for Vacation Rentals by Owner, is an online marketplace specializing in vacation rentals. Headquartered in Austin, Texas, the company is a subsidiary of Expedia Group. While Vrbo is considered a valuable asset in the travel industry, its future strategic positioning is being considered in light of the potential impact of AI on the travel sector, with platforms like Perplexity posing a challenge to traditional online travel agencies.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Type

    Online marketplace for vacation rentals

  • Focus

    Entire homes/private homes

  • Full Name

    Vacation Rentals by Owner

  • Headquarters

    Austin, Texas, United States

  • Pronunciation

    VUR-boh

  • Customer Support

    24/7 support available

Timeline
  • Vrbo launched as an online vacation rental marketplace. (Source: Web Search)

    1995

  • Vrbo was acquired by HomeAway. (Source: Web Search)

    2006

  • Expedia Group acquired HomeAway, bringing Vrbo under the Expedia umbrella. (Source: Web Search)

    2015

  • The HomeAway brand was entirely folded into Vrbo, merging into a single Vrbo website. (Source: Web Search)

    2020

  • Vrbo's strategic positioning is being considered due to the potential impact of AI on the travel industry, with agentic platforms like Perplexity posing a challenge to traditional online travel agencies. (Source: Summary, Related Documents)

    Present

Vrbo

Vrbo ( VUR-boh), an abbreviation of Vacation Rentals by Owner, is an online marketplace for vacation rentals. It is headquartered in Austin, Texas, and is owned by Expedia Group.

Web Search Results
  • What Is Vrbo and How Is It Different From Airbnb?

    Vrbo is a vacation rental platform where homeowners list their homes directly, similar to Airbnb. Only entire homes are listed on Vrbo, so you'll never have to share with the host or other guests. We break down everything to know about Vrbo, from pricing and fees to how it differs from Airbnb. Although it's commonly pronounced as "verb-oh", Vrbo is actually an acronym that stands for "vacation rentals by owner," which tells you a lot about the rental site right off the bat. [...] Subscribe Newsletters Reviews Travel # Vrbo is a popular vacation rental site with entire homes listed around the world — here's what to know before you book Written by Jamie Ditaranto Updated Facebook Email X LinkedIn Reddit Bluesky WhatsApp Copy link Impact Link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . [...] While HomeAway and Vbro used to be separately branded sites that shared the same listings and were both run by Expedia Group, as of a year ago, HomeAway has been entirely folded into Vrbo. For those more familiar with Airbnb, Vrbo has many similarities, but there are a few key differences when it comes down to the booking experience, service fees, and COVID-19 protocols.

  • What is Vrbo and How Does it Work?

    Image 21: Meg Lee Edited by Meg Lee Image 22: Meg Lee Meg Lee Assigning Editor Vrbo launched in 1995 as an online vacation rental marketplace and was acquired by HomeAway in 2006. After travel giant Expedia Group acquired HomeAway in 2015, Vrbo fell under the Expedia umbrella. Then in 2020, the two brands — HomeAway and Vrbo — merged into a single Vrbo website. [...] In addition to offering a loyalty program, another key differentiator between Vrbo and other vacation rental platforms is that Vrbo only allows you to rent entire, private homes. Contrast that with competitors like Airbnb that allow shared spaces, and Vrbo rentals mean you'll never stay on a property while the owner (or other guests, for that matter) are also living there. The available listings vary in quality and amenities, cancellation policies, and the number of guests allowed. [...] The two vacation rental companies have a few key differences. Airbnb offers standalone homes, shared spaces and hotel rooms, while Vrbo only offers standalone accommodations. Though Airbnb has more properties, Vrbo has more robust search capabilities. When we compared the cost of vacation rentals between Airbnb and Vrbo, we found that bookings were priced similarly.

  • Vrbo Vacation Rentals - Apps on Google Play

    When other vacation rentals feel like a lot of work, try one that feels like a vacation. Whether you’re looking for a beach bungalow, an A-frame in the mountains, or a place in town, Vrbo is a more relaxing vacation home option, from booking to checkout. [...] - GET LONG STAY DISCOUNTS on select vacation rentals - BOOK securely from your phone or tablet - GET 24/7 SUPPORT from a real person for any issues that come up - TRAVEL anywhere and share trip details with your group SEARCH • Browse private vacation rentals complete with pools, backyards, and more. • Find unique homes not listed on other platforms. • Filter by preference: price, location, amenities, and more. • See rental photos and reviews at a glance. [...] • Connect with a live person any time before, during, and after your trip. • Reach a real person in about a minute, by phone or chat (US only). TRAVEL • Quickly access important booking details like check-in instructions, WiFi passwords, and arrival information, even when offline. • Share important trip details with your people by inviting them to your trip. • Access your conversations and message homeowners from your device anytime.

  • Vrbo Vacation Rentals on the App Store - Apple

    > > more [...] Copyright© 2025 Vrbo, an Expedia Group company Price Free Developer Website App Support Privacy Policy Developer Website App Support Privacy Policy Supports -------- Image 13### Wallet #### Get all of your passes, tickets, cards, and more in one place. More By This Developer ---------------------- Image 14: Sandals & Beaches Resorts Vrbo Owner Travel You Might Also Like ------------------- See All [...] Certified Refurbished Education Business Veterans and Military Government Mac Explore Mac ----------- Explore All Mac MacBook Air MacBook Pro iMac Mac mini Mac Studio Mac Pro Displays Compare Mac Switch from PC to Mac Shop Mac -------- Shop Mac Help Me Choose Mac Accessories Apple Trade In Financing College Student Offer

  • Vrbo | Book Your Vacation Home Rentals: Beach Houses, Cabins ...

    search for cabins Cottage search for cottages Villa search for villas Chalet search for chalets Incredible pools Beat the heat with a pool home the whole crew will love Find your stay Earn trip elements Get benefits as you progress up the tiers with One Key Learn more Countryside escapes Plan a fresh-air getaway to recharge with your crew Explore homes ## Rent your property confidently with Vrbo [...] ### With live-support, quick signup, and highly-rated guests, hosting on Vrbo can feel like a vacation. List your property 8103238d-8175-e49f-d37e-621a881c5e30 42412fe0-aa5f-48ba-aa46-a3cf069ef393 This site uses cookies and similar tracking technology. As disclosed in our Privacy Statement, we and our partners may collect personal information and other data. By continuing to use our website, you accept our Privacy Statement and Terms of Service. ## Your Privacy Choices [...] #### Strictly Necessary Cookies Always Active

Location Data

VRBO, 385, Calle de la Misericordia, Cannaregio, Venezia-Murano-Burano, Venezia, Veneto, 30121, Italia

apartment

Coordinates: 45.4428109, 12.3222454

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