Image of Medallia

Medallia

Organization

A customer experience SaaS company that collapsed under debt burdens as internal enterprise AI tooling eroded its sales viability.


First Mentioned

6/6/2026, 5:15:47 AM

Last Updated

6/6/2026, 5:19:30 AM

Research Retrieved

6/6/2026, 5:19:30 AM

Summary

Medallia is an American customer and employee experience management company that provides software-as-a-service (SaaS) solutions to capture and analyze real-time feedback. Founded in 2001 and historically headquartered in Palo Alto and San Francisco, California, the company serves large enterprises across retail, hospitality, finance, and healthcare. Recently, Medallia became a prominent example of a structural collapse and valuation pressure in the B2B SaaS market when its private equity owner, Thoma Bravo (led by Orlando Bravo), surrendered the company to creditors due to excessive leverage.

Research Data
Extracted Attributes
  • Industry

    Software-as-a-Service (SaaS), Customer Experience Management (CEM)

  • Headquarters

    San Francisco, California, United States (also Palo Alto, California)

  • Inception Date

    2001-01-01

  • Primary Product

    Medallia Experience Cloud

  • Monthly Signals Processed

    Over 1 billion signals

Timeline
  • Medallia is founded as an American customer and employee experience management company. (Source: Wikidata)

    2001-01-01

Medallia

Medallia is an American customer and employee experience management company based in San Francisco, California. Medallia provides software-as-a-service (SaaS) customer experience management (CEM) and employee experience management (employee engagement) software to hospitality, retail, financial services, high-tech, and business-to-business (B2B) companies internationally.

Web Search Results
  • Medallia: A Review of the CX Management Platform

    This article provides a full overview of Medallia—covering its features, benefits, pricing, and alternatives—to help businesses determine whether it’s the right solution for them. ## What is Medallia? Medallia is an experience management platform designed to capture and analyze real-time feedback from customers and employees. Founded in California, Medallia serves enterprises across retail, healthcare, hospitality, and contact centers, offering a comprehensive suite of analytics, survey tools, and consulting services. The platform helps organizations listen to what their customers and employees are saying, process that data, and generate actionable insights that drive meaningful improvements. [...] ## Why should you consider alternatives to Medallia? While Medallia is a well-known customer experience management platform, it may not be the best fit for every business. Key reasons to explore alternatives include: [...] High cost for enterprises: Medallia’s pricing is tailored for large companies, making it expensive for small and mid-sized businesses. Many alternatives offer similar capabilities at a more budget-friendly price. Complex setup & learning curve: The platform requires extensive onboarding and training before teams can fully utilize its features. Limited customization: Although Medallia provides strong analytics, its customization options for surveys, reporting, and dashboard layouts can be more restrictive compared to flexible solutions. Scalability & industry-specific needs: Some industries—such as healthcare, retail, or contact centers—may need more tailored features than Medallia currently offers.

  • Medallia NYC Office: Careers, Perks + Culture | Built In NYC

    Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing

  • Medallia

    Medallia (1d): “Data becomes empathy. And empathy becomes better business.” Easy to say. Much harder to operationalize. Paloma Paraja Álvarez , Head of Customer Experience at santalucía seguros , shared a framework that makes the idea feel much more real: 1️⃣ Connect every customer signal into one shared view. 2️⃣ Add context before making decisions. 3️⃣ Trigger action while the experience is still happening. 4️⃣ Use patterns to anticipate needs earlier. From collecting feedback to orchestrating experiences. That’s the shift. Watch the full session ↓ [Likes: 12, Comments: 0]; Medallia (2d): The teams winning right now? They stopped asking for a seat and started executing and owning results. We’re unpacking how that actually happens with: Colleen Fazio ( Forrester ) Kristin Boyd ( [...] happens with: Colleen Fazio ( Forrester ) Kristin Boyd ( Santander ) Katelyn Dennin (Rowey) ( Santander ) Lauren Taylor (Medallia) 📅 May 19 👉 Register: [Likes: 27, Comments: 1]; Medallia (4d): A customer books online. Then calls your contact center… Not to change anything. Just to confirm it worked. That’s not a contact center problem. That’s a journey gap. This panel shared how one team uncovered that missing communication in the experience—and fixed it by aligning to what customers already expect from brands today. Sometimes the biggest customer experience wins aren’t new features. They’re fixing the moments of uncertainty. [Likes: 8, Comments: 0]; Medallia (6d): One of the most practical takeaways from Ipsos x A.P. Moller - Maersk : 👉 Don’t wait for permission. Pilot. As Laura [...] transformational. Not just in the back office. Across every level. That’s the difference. That’s Medallia. ✨ [Likes: 67, Comments: 0]; Medallia (1w): We were swimming in a sea of data—but struggling to find clarity fast enough.” That’s a feeling a lot of experience teams know well. Alyse Fuller, XMP from United Rentals shared how her team evolved from: Static dashboards and manual analysis → to AI-powered insights that anyone can access, anytime By combining customer feedback with frontline input, they didn’t just understand what was happening—they started uncovering why and what to do next. That’s when experience stops being reporting… and starts driving the business. [Likes: 9, Comments: 0]; Medallia (2w): What happens when you bring together the people shaping the future of customer

  • About Medallia | The Customer Experience Platform – Medallia

    ## Request a Demo Learn how Medallia can work for your business. ### Experience ### Platform ### Company ### Resources English SELECT YOUR REGION & LANGUAGE English France (Français) Germany (Deutsch) Spain (Español) Latam (Español) Italy (Italiano) Japan (日本語) Korea (한국어) Brazil (Português Brasileiro) #### Can't find what you're looking for? Search our site. Medallia Copyright © 2026 Medallia, Inc. All rights reserved. © Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia and/or its affiliates. Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. All other trademarks are the property of their respective owners. [...] Access approved, localized expertise Medallia Platform Explore how experiences come together in one powerful platform. Medallia Comprehensive Feedback Capture Collect every signal for more meaningful data Medallia Administration Run complex, global programs with self-service Medallia Role-Based Reporting Close the loop and drive action quickly Medallia AI & Analytics Uncover essential insights from every interaction Medallia Integrations Easily share data across systems and teams Medallia Pricing Expand your program with flexible pricing Medallia Enterprise-Grade Security Keep your business data safe and compliant Medallia Customer Experience End-to-end customer experience management and orchestration Customer Experience Management [...] ## Our Values We’re committed to helping organizations create a culture that values every person and every experience—a commitment shared by everyone who joins our team. ## Global Support We are a fast-growing worldwide network. ## 2,000+ ### Leading Brands Over a thousand of the world’s best-loved brands trust Medallia to help them become truly customer-obsessed. ## 100% ### Implementation Rate From implementation services to customer service & support to insights & training, our service professionals and partner ecosystem are your guides to improving your customer experiences. ## 1B+ ### Signals Processed Per Month Our platform has unsurpassed scalability across a billion comments each quarter and thousands of our customers’ employees in the largest global organizations.

  • Medallia Customer Experience – Medallia

    ## Built for enterprises. Ready for complexity. Medallia is purpose-built for large, complex organizations—backed by the expertise and proven track record to scale CX programs with confidence. That’s why the world’s leading enterprises rely on Medallia to deliver impact, year after year. And it’s all managed in Admin Suite. The image shows the Capital One logo with the words Capital One in white text and a swoosh design above the text on a light background. [...] Copyright © 2026 Medallia, Inc. All rights reserved. © Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia and/or its affiliates. Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. All other trademarks are the property of their respective owners. [...] ## Clear priorities—from the frontline to the boardroom. In large, multi-location enterprises, focus isn’t always obvious. Medallia clarifies it—alerting frontline teams to act on feedback, enabling managers to spot local trends, and empowering leaders to drive system-wide improvements with real impact. Modern signal capture. No matter how they interact with your brand, it’s all in Medallia. Insights you can act on. AI-driven analytics make it easy to know what to do. Power in your hands. Manage experience programs holistically. ## Built for enterprises. Ready for complexity.