Google's AI Mode

Extracted Attributes

• Type

  AI Interface

• Purpose

  To redefine search by integrating advanced AI, providing comprehensive AI-based answers, and facilitating exploration, reasoning, and comparisons.

• Capabilities

  Multimodal search (text, voice, image), conversational follow-up questions, Deep Research (planned), advanced reasoning, math, and coding (with Gemini 2.5 Pro).

• Access Method

  New tab within Google Search, accessible from Google homepage or search results page, requires enabling in Search Labs.

• Core Technology

  Query fan-out technique, issuing multiple related searches concurrently across subtopics and data sources.

• Subscription Model

  Premium AI Ultra subscription offers early access to Gemini 2.5 Pro and Deep Search in AI Mode.

• Impact on User Behavior

  Shifts user behavior from clicking through to external websites to staying within Google's ecosystem.

• Associated AI Model (Default)

  Gemini (for fast, all-around assistance).

• Associated AI Model (Premium)

  Gemini 2.5 Pro.

• Search Console Data Reporting

  AI Mode data is lumped with web search data in performance reports.

Timeline

• The Google AI division, which oversees the development of AI technologies like AI Mode, was announced by CEO Sundar Pichai at Google I/O. (Source: Wikipedia)

  2017-05-17

• Google announced the creation of the Advanced Technology External Advisory Council (ATEAC) on AI ethics, which was later abandoned. (Source: Wikipedia)

  2019-03-01

• The Advanced Technology External Advisory Council (ATEAC) was abandoned within one month of its establishment due to objections from Google staff. (Source: Wikipedia)

  2019-04-01

• Google AI underwent a significant reorganization, which involved the merging of Google Brain and DeepMind. (Source: Wikipedia)

  2023-01-01

• Google's AI Mode began rolling out to all users in the U.S. as a new tab within Google Search, offering a more AI-like interface. (Source: Web Search Results)

  2024-03-27

• Gemini 2.5 Pro was integrated into AI Mode, providing access to Google's most intelligent AI model for advanced reasoning, math, and coding questions. (Source: Web Search Results)

  2024-03-27

• Alphabet removed guidelines from its public AI ethics policy that formerly prohibited AI applications likely to cause harm. (Source: Wikipedia)

  2025-02-01

Google AI

Google AI is a division of Google dedicated to artificial intelligence. It was announced at Google I/O 2017 by CEO Sundar Pichai. This division has expanded its reach with research facilities in various parts of the world such as Zurich, Paris, Israel, and Beijing. In 2023, Google AI was part of the reorganization initiative that elevated its head, Jeff Dean, to the position of chief scientist at Google. This reorganization involved the merging of Google Brain and DeepMind, a UK-based company that Google acquired in 2014 that operated separately from the company's core research. In March 2019, Google announced the creation of an Advanced Technology External Advisory Council (ATEAC) comprising eight members: Alessandro Acquisti, Bubacarr Bah, De Kai, Dyan Gibbens, Joanna Bryson, Kay Coles James, Luciano Floridi and William Joseph Burns. Following objections from a large number of Google staff to the appointment of Kay Coles James, the Council was abandoned within one month of its establishment. In February 2025, Alphabet removed guidelines in their public AI ethics policy that formerly ruled out applying their AI technology to applications that were "likely to cause harm." Google published a blog post defending the change.

Web Search Results

• Google AI Mode finally rolling out to all users in the U.S.

  What is AI Mode.AI Mode is a new tab within Google Search that brings you into a more AI-like interface. Google said AI Mode “is particularly helpful for queries where further exploration, reasoning, or comparisons are needed.” AI Mode lets you explore a topic and get comprehensive AI-based answers without you needing to do those comparisons and analyses yourself. We saw rumors of this news and it is finally officially here, for some of you. [...] AI Mode uses a “query fan-out” technique that issues multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide a response. Google said using this query fan-out method provides searchers with a “more breadth and depth of information than a traditional search on Google.” [...] AI Mode supports searching with text, voice, and images through its multimodal capabilities. Plus, AI Mode offers the conversational follow-up questions like you’ve seen in AI Overviews and Gemini. Search Console.You may start to see a change in impressions, clicks and other data in your Search Console performance reports. Google will be lumping AI Mode data with web search data in those reports.

• What is Google AI Mode? | Zapier

  In short: AI Mode is Gemini, applied specifically to Search. It's part of a bigger push to bring Google's AI capabilities into the tools you use every day, in ways that feel intuitive rather than overwhelming. And what exists now is only the beginning for AI Mode: Google plans to integrate more features, like Deep Research, soon. Related reading: What is Google Gemini? What you need to know Google Search tricks to find exactly what you're looking for [...] If you have access, you'll first have to enable AI Mode in Search Labs while signed into your account. Image 14: The Google Search Labs webpage Once it's enabled, you should see an AI Mode button below the search bar on Google's homepage. Image 15: The Google homepage with the "AI Mode" button highlighted Clicking AI Modetakes you to this chat interface, where you can ask questions like you would with any other chatbot. Image 16: Google AI Mode search page [...] You can also access AI Mode from the search results page, before or after you type something into the search bar. Image 17: AI Mode on the Google Search page How Google AI Mode works ------------------------ AI Mode functions a lot like ChatGPT, Gemini, or Perplexity: you ask it a question, it pulls a response synthesized from around the web, and you can ask follow-up questions to refine your search. It's like having an assistant to help comb through Google Search results with you.

• Google AI Mode: What's That and How It Affects Your Traffic

  With AI Mode enabled, you’re essentially entering a new kind of Google Search — one where you are motivated to stay within the interface. It opens in a new tab, so you don’t see the traditional blue links. You can ask follow-up questions, get contextual suggestions, and interact with the AI like a chatbot. And this matters, because it shifts the user’s behavior from _clicking through to other websites_ to simply _staying within Google’s ecosystem_. Plus, its use is not limited to search. [...] You don’t need to install anything or switch browsers — just head toGoogle.com, and look closely at the top of the page. You’ll notice a new “AI Mode” tab in the search bar. Click that, and you’re in. Image 10: You can access the AI Mode from the menu at the top of the Google search page You can access the AI Mode from the menu at the top of the Google search page It opens in a separate tab, replacing the usual list of links with a cleaner, AI-powered interface. [...] Final Thoughts: Google’s AI Mode Might Be Trackable in the Near Future ---------------------------------------------------------------------- But, what till then? Google’s AI Mode isn’t just another feature update — it’s a full-blown shift in how search works. The search result page as we know it, is disappearing behind AI-generated answers. And with it, the visibility that marketers and SEOs have spent decades chasing.

• Google AI Mode - a new way to search, whatever's on your mind

  AI Mode is our most powerful AI search. Ask whatever's on your mind to get an AI powered response, and explore further with follow-up questions and helpful web links. Over the coming weeks, you’ll see a new tab for AI Mode appear in Search and in the search bar in the Google app. Try it now in Labs. Image 1 Sign up AI Overviews AI Mode Image 2Lens Image 3AR Circle to Search Image 4Voice Discover Explore more arrow_downward

• More advanced AI capabilities are coming to Search - Google Blog

  Image 3: A screenshot of a Google interface showing a dropdown menu for "AI Mode" with options for "Fast all-around help" (default, checked) and "Reasoning, math & code" (2.5 Pro, experimental). [...] Google is adding more advanced AI features to Search using the latest Gemini models. Google AI Pro and AI Ultra subscribers get early access to Gemini 2.5 Pro and Deep Search in AI Mode for complex queries and in-depth research. Also, Search can now use AI to call local businesses for pricing and availability, saving you time. Summaries were generated by Google AI. Generative AI is experimental. Share TwitterFacebookLinkedInMail Copy link [...] Starting today, we’re bringing Gemini 2.5 Pro to AI Mode, giving you access to our most intelligent AI model, right in Search. Gemini 2.5 Pro excels at advanced reasoning, math and coding questions, helping you with your complex queries with links to learn more. Subscribers can select the 2.5 Pro model from a drop-down menu in the AI Mode tab. The default model in AI Mode will continue to be helpful for fast, all-around assistance on most questions.