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Driscoll's

Organization

A major berry producer where Jud Ward, Ohalo's CTO, previously ran molecular breeding, indicating deep industry expertise within the Ohalo team.


First Mentioned

10/12/2025, 6:12:44 AM

Last Updated

10/12/2025, 6:22:07 AM

Research Retrieved

10/12/2025, 6:22:07 AM

Summary

Driscoll's, Inc. is a fourth-generation, family-owned business headquartered in Watsonville, California, specializing in the sale of fresh berries including strawberries, blueberries, raspberries, and blackberries. Officially founded in 1904 as Banner Berry Farm's Brand, the company has grown to become the world's largest berry company as of 2024, controlling approximately one-third of the U.S. berry market, which was valued at $6 billion in 2017. Driscoll's is known for developing its own proprietary, naturally bred berry varieties and licensing them exclusively to a network of independent growers. The company employs a dedicated team of experts in agriculture and has a global presence with additional locations like Breda, Netherlands.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Type

    Family-owned business

  • Industry

    Agriculture, Food and Beverage Services

  • Ownership

    Reiter and Driscoll families (fourth-generation)

  • Company Size

    1,001-5,000 employees

  • Headquarters

    Watsonville, California, United States

  • Founding Name

    Banner Berry Farm's Brand

  • Global Status

    World's largest berry company (as of 2024)

  • Business Model

    Licenses varieties exclusively to approved/independent growers

  • Specialization

    Fresh berries (strawberries, blueberries, raspberries, blackberries, organic, specialty berries)

  • Other Locations

    Breda, North Brabant, Netherlands

  • Market Share (U.S.)

    Approximately one-third (as of 2017)

  • Product Development

    Develops proprietary, naturally bred (no GMOs) berry varieties

  • U.S. Berry Market Value

    $6 billion (as of 2017)

Timeline
  • The Reiter and Driscoll families began their involvement in berry farming. (Source: wikipedia)

    Late 1800s

  • Driscoll's was officially founded, known at the time as Banner Berry Farm's Brand. (Source: wikidata, wikipedia)

    1904-01-01

  • Reiter formed an outside partnership to market the Banner Berry plant, ending Driscoll's status as the sole supplier of that variety. (Source: wikipedia)

    1916

  • Approximately twenty years after its founding, the Banner variety was infected by a viral infection, prompting Driscoll's to begin breeding and releasing new varieties. (Source: wikipedia)

    1924

  • Driscoll's controlled roughly one-third of the $6 billion U.S. berry market. (Source: wikipedia)

    2017

  • Driscoll's is recognized as the world's largest berry company. (Source: wikipedia)

    2024

Driscoll's

Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of the $6 billion U.S. berry market, and is the world's largest berry company as of 2024. Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers.

Web Search Results
  • Driscoll's - Wikipedia

    Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of the $6 billion U.S. berry market, and is the world's largest berry company as of 2024. Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers. ## History [...] Driscoll's was officially founded in 1904, known at the time as Banner Berry Farm's Brand. They secretly kept Loftus as their supplier and also planted the Banner variety of berries exclusively. The company was the sole supplier of the Banner variety until Reiter formed an outside partnership in 1916 to market the Banner Berry plant. After twenty-years in business, the Banner variety was infected by the spread of a viral infection and Driscoll's began breeding and releasing new varieties of [...] As of 2024, Driscoll's is the world's largest berry company. ## Products [edit]

  • Driscoll's - LinkedIn

    Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and [...] entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant. Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™. [...] ### Website ### Crunchbase N/A ### LinkedIn ### Industry Food and Beverage Services ### Company Size 1,001-5,000 employees 3756 associated members (LinkedIn members who've listed Driscoll's as their current workplace on their profile) ### Founded N/A ### Funding Last Round Date: N/A Last Round Type: N/A Total Rounds: N/A Last Round Raised: N/A ### Investors N/A ### Specialties N/A ## Locations 345 Westridge Dr, Watsonville, CA 95076, US, Bijster 26, Breda, North Brabant 4817 HX, NL

  • Driscoll Foods

    #### Founded in 1971, Driscoll Foods has grown to become one of the largest independent foodservice distributors in the Northeast. Over the past 50 years, many things have changed: our fleet of trucks has grown from 1 to 225, our square footage has increased from 8,000 square feet to 507,000 along with additional distribution centers in Amsterdam, NY and Stroudsburg, PA, and our staff has grown to over 1,000 employees. However, one important thing has remained the same, and that is our [...] dedication to providing the ultimate customer experience. A company built upon the foundation of excellent service, we take pride in making the fulfillment of almost any request possible. [...] ## Products ### Year-Round Fresh Produce ### The Finest in Frozen foods ### Your Beverage Center ### Full Line of Fresh Dairy Products ### A Warehouse Full of Everyday Grocery Button ### Non-Foods and Cleaning Supplies Button ## Stay Connected #### Wayne, NJ ##### 6 Westbelt Wayne, NJ 07470 #### (973) 672-9400 #### Amsterdam, NY ##### 105 Quist Road Amsterdam, NY 12010 #### (518) 770-1900 #### Stroudsburg, PA 2504 Chipperfield Drive East Stroudsburg PA 18301 (800) 366-4550

  • Driscoll's (@driscollsberry) • Instagram photos and videos

    Image 17: Photo by Driscoll's on September 24, 2025. May be an image of 1 person, playing football, playing soccer, sports equipment, strawberry, plant, grass and text that says 'NAMTI INITED COACH COACHGUERRERO CH GUERRERO This field used to grow berries. Now it grows SOCCER PLAYERS. -Luis Guerrero, Driscoll's Employee'. It’s not just about growing berries—it’s about growing communities. 💚 One Family, One Earth™ 🌎 [...] This Raspberry Goat Cheese Flatbread is topped with fresh @driscollsberry to make a sweet & savory flatbread that is a perfect recipe for entertaining 🩷 Comment ‘RECIPE’ to have the details sent to your DMs and keep tagging #feedfeed for a chance to be featured. INGREDIENTS: 2 purchased naan or 1 purchased large flatbread 1 – 2 tablespoons olive oil 2 – 4 ounces goat cheese Half of 1 package (6 ounces) Driscoll’s Raspberries 1/4 cup arugula 1 tablespoon balsamic glaze 1 ½ teaspoons honey [...] (ad) This Raspberry Goat Cheese Flatbread is topped with fresh @driscollsberry to make a sweet & savory flatbread that is a perfect recipe for entertaining 🩷 Comment ‘RECIPE’ to have the details sent to your DMs and keep tagging #feedfeed for a chance to be featured. INGREDIENTS: 2 purchased naan or 1 purchased large flatbread 1 – 2 tablespoons olive oil 2 – 4 ounces goat cheese Half of 1 package (6 ounces) Driscoll’s Raspberries 1/4 cup arugula 1 tablespoon balsamic glaze 1 ½ teaspoons honey

  • Driscoll's: Fresh Berries

    Driscoll's Logo How we grow One Family Pursuit of flavor Berry Innovators Our Practice Charitable Giving Historical Yellow Driscoll's Packaging Water Stewardship Thriving Workforce Finest Berries Strawberries Blackberries Raspberries Blueberries Organics Specialty Berries Driscoll's Logo ## Finest Berries All Berries Classic Strawberry Shortcake Blackberry Cobbler Raspberry Smoothie Bowl Blueberry Pancakes Mixed Berry Tart Mixed Berry Tart ## Recipes ## Newsletter ## How We Grow ## Careers [...] Strawberries Raspberries Blueberries Blackberries Organic berries Specialty B=berries Blackberry These juicy bites are fall of flavor Explore recipes carousel Driscoll's Only the Finest Berries

Location Data

Driscoll's, Mazamitla, Región Sureste, Jalisco, México

farmland

Coordinates: 19.8849168, -103.0824531

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