Streaming Industry

Extracted Attributes

• Survival Strategies

  Bundling, exclusive sports content, and AVOD (Advertising-based Video on Demand)

• Consumer Sentiment (2025)

  47% of consumers report paying too much for platforms

• Primary Economic Challenges

  Subscriber churn and subscription fatigue

• Global Market Valuation (2025)

  $811 billion

• Live Streaming Market Size (2032)

  $600.12 billion

• Projected Market Valuation (2032)

  $2.66 trillion

• US Live Streaming Valuation (2024)

  $38.14 billion

Timeline

• Online streaming is popularized by RealNetworks and Microsoft. (Source: Wikipedia)

  1990-01-01

• Netflix is founded as a DVD rental service. (Source: Web Search Results)

  1997-01-01

• Industryview.com launches the world's largest streaming video archive for business marketing. (Source: Web Search Results)

  2000-01-01

• Netflix introduces its streaming media service, transforming the industry. (Source: Web Search Results)

  2007-01-01

• Subscription-based streaming becomes the dominant method for music and video consumption. (Source: Wikipedia)

  2010-01-01

• Netflix premieres House of Cards, its first original series. (Source: Web Search Results)

  2013-01-01

• North America leads the live streaming market with a 39% revenue share. (Source: Web Search Results)

  2024-01-01

• The video streaming industry reaches a valuation of over $811 billion. (Source: Web Search Results)

  2025-01-01

• The streaming industry is projected to reach a valuation of $2.66 trillion. (Source: Web Search Results)

  2032-01-01

Streaming media

Streaming media is multimedia delivered through a network for playback using a media player. Media is transferred in a stream of packets from a server to a client and is rendered in real-time or near real-time; this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content. Streaming is more commonly used for video on demand, streaming television, and music streaming services over the Internet. While streaming is most commonly associated with multimedia from a remote server over the Internet, it also includes offline multimedia between devices on a local area network. For example, using DLNA and a home server, or in a personal area network between two devices using Bluetooth (which uses radio waves rather than IP). Online streaming was initially popularized by RealNetworks and Microsoft in the 1990s and has since grown to become the globally most popular method for consuming music and videos, with numerous competing subscription services being offered since the 2010s. Audio streaming to wireless speakers, often using Bluetooth, is another use that has become prevalent during that decade. Live streaming is the real-time delivery of content during production, much as live television broadcasts content via television channels. Distinguishing delivery methods from the media applies specifically to, as most of the traditional media delivery systems are either inherently streaming (e.g., radio, television) or inherently non-streaming (e.g., books, videotapes, audio CDs). The term "streaming media" can apply to media other than video and audio, such as live closed captioning, ticker tape, and real-time text, which are all considered "streaming text".

Web Search Results

• The Future of Streaming Platforms: Key Trends and Outlook

  Less than two decades after Netflix first introduced its streaming service in 2007, the video streaming industry has grown to a valuation of over $811 billion in 2025, and is projected to reach a whopping $2.66 trillion by 2032. Streaming services have taken over as one of the leading forms of digital entertainment, significantly disrupting cable and broadcast television, and completely transforming consumer behavior and expectations. [...] ## Stay on Top of the Streaming Platform Landscape with AlphaSense The streaming industry is evolving rapidly, and the companies that will come out on top are those that are most capable of adapting with the times, staying ahead of emerging trends, and delivering an exceptional customer experience. That’s where AlphaSense comes in — a tool that surfaces all the right insights and cuts through the noise so you can focus on leveraging and analyzing information rather than searching for it. [...] What does the future of streaming platforms look like? Most industry experts believe it looks smaller. The current market is far too saturated, and consumers are reaching a breaking point with how many platforms they are willing to subscribe to. According to a 2025 Deloitte survey, 47% of consumers say they pay too much for the streaming platforms they use, and 41% say the content available on the streaming platforms is not worth the price.

• Streaming Services: Breaking Into a Competitive Market - AdRoll

  Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded way back in 1997. Over the years, as streaming became more popular, Netflix cemented its position as the industry leader and today has 167 million subscribers worldwide. [...] Streaming is a fascinating, fast-moving industry. In less than two decades, it has completely upended the TV viewing habits of a global audience and disrupted a massive market. How? With smart strategizing and branding by just a handful of companies. Yet, with new competitors cropping up on a regular basis, streaming services are fighting a daily war for viewers and revenue. And that means they are constantly working on new marketing strategies to stay ahead of a powerful game. [...] It’s not just the streaming companies — in every industry, brands and businesses are fighting similar battles to gain market share and increase sales. Luckily, many of the successful marketing strategies used by streaming companies can be applied and adapted by any business. Whether it’s staying true to the brand’s values, creating original content or cross-selling to boost customer retention rates, marketers and advertisers can learn a lot from the streaming wars about how to break into a

• Live Streaming Market Size to Surpass USD 600.12 Billion by 2032 ...

  The live streaming market is experiencing rapid expansion, primarily fueled by a combination of technological innovation and shifting consumer preferences. Rising internet penetration and widespread smartphone adoption remain the foundation of growth, with platforms, such as YouTube, Facebook, Twitch, and TikTok reaching billions of users daily. According to TRAI’s 2024–25 performance report, India alone recorded 969.10 million internet subscribers as of March 2025, reflecting the profound role [...] North America led the live streaming market with a 39% revenue share in 2024, supported by advanced digital infrastructure, strong internet penetration, and early adoption of streaming technologies. The U.S. continues to dominate within the region due to its expansive content ecosystem, robust OTT industry, and strong consumer demand for interactive entertainment. [...] The U.S. market illustrates these trends clearly, with live streaming valued at USD 38.14 billion in 2024 and projected to reach USD 161.86 billion by 2032 at a CAGR of 22.93%. Factors such as high-speed internet availability, OTT platform expansion, and a thriving e-sports ecosystem continue to drive adoption. Additionally, live commerce and influencer-led broadcasts are fueling growth, transforming live streaming into an indispensable component of digital-first strategies. Key Companies:

• Why the Streaming Wars Will Change the TV Industry Forever

  Television’s “streaming wars”—a term that’s been used for nearly a decade to characterize competition in the music and entertainment industries—will reach a critical juncture in the next few months. Apple TV+ and Disney+ will debut. NBCUniversal’s Peacock and HBO Max will likely announce monthly price points. Netflix will continue to premiere new projects from creative heavyweights like Ryan Murphy and Shonda Rhimes. [...] Nearly a decade ago, if consumers wanted to cut the cord and stream TV shows and movies, their options were essentially limited to one sole platform, Netflix, which introduced streaming services in 2007 and premiered its first original show House of Cardsin 2013. Since then, streaming has become mainstream. It’s seen as both an alternative and a supplement to traditional cable. Netflix now has more than 151 million global subscribers. It’s growth has run in parallel to the shrinking reach of [...] For advertisers and marketers, the rise of streaming could encourage the growth of AVOD services, which provide a free alternative for consumers much like broadcast TV has for cable for decades. As Pluto TV CEO Tom Ryan said in a keynote conversation at Adweek’s Advanced TV Summit in September, “Because we know that subscription fatigue is setting in, people will only pay so much for subscriptions. You need the ability to actually expand your bundle for free.” And, thanks to addressable

• Streaming media - Wikipedia

  In 2000, Industryview.com launched its "world's largest streaming video archive" website to help businesses promote themselves. Webcasting became an emerging tool for business marketing and advertising that combined the immersive nature of television with the interactivity of the Web. The ability to collect data and feedback from potential customers caused this technology to gain momentum quickly. [...] Streaming media is multimedia delivered through a network for playback using a media player "Media player (disambiguation)"). Media is transferred in a stream of packets from a server "Server (computing)") to a client and is rendered in real-time or near real-time; this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content. Streaming is more commonly used for video on demand, streaming television, and music streaming services [...] One of the movie streaming industry's largest impacts was on the DVD industry, which drastically dropped in popularity and profitability with the mass popularization of online content. The rise of media streaming caused the downfall of many DVD rental companies, such as Blockbuster "Blockbuster (retailer)"). In July 2015, The New York Times published an article about Netflix's DVD services. It stated that Netflix was continuing their DVD services with 5.3 million subscribers, which was a