Philanthropy in Higher Education
Charitable giving from alumni and families that supports university endowments, enabling institutions like Dartmouth to offer generous financial aid and fund research.
First Mentioned
9/17/2025, 2:49:46 AM
Last Updated
9/17/2025, 3:00:52 AM
Research Retrieved
9/17/2025, 3:00:52 AM
Summary
Philanthropy plays a crucial role in higher education, particularly in supporting university endowments that provide essential financial aid and fund research. This funding is increasingly vital as universities grapple with a crisis stemming from an eroding business model and declining public trust. Challenges include massive student loan debt, questions about the return on investment for higher education, and administrative bloat. Leaders are also addressing cultural issues, emphasizing the need for viewpoint diversity, institutional neutrality, and free expression, while navigating external political pressures and legal shifts like the Supreme Court's rulings on affirmative action. Furthermore, concerns about the decline in K-12 education preparedness and the potential impact of AI on the future of work, alongside rising graduate unemployment, add to the complex landscape. Despite these hurdles, universities are working to reform and prepare students for the future, with philanthropy serving as a key enabler of these efforts.
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- Higher Education Philanthropy: What's Next?
## Learn more about Huron and our most recent financial results # Higher Education Philanthropy: What’s Next? SHARE ### In Brief Higher education philanthropy looks very different today than it did a few years ago. After declining in 2020, giving to academic institutions has since rebounded — and megagifts of $10 million or more are increasingly common. Here we examine several developments and trends influencing private and public colleges and universities. [...] ### Gains and Losses Philanthropic giving to U.S. higher education institutions exceeded $52 billion in 2021, resulting in a 6.9% increase over 2020. The growth in giving was fueled mainly by the stock market, with many significant gifts made as securities. However, according to Bloomberg, college endowments declined a median of 10.2% before fees in the 12 months through June 2022, the most significant drop since 2009. ### Legislative Changes [...] The graphic illustrates leading college and university donor percentages by category: Foundations 33.1%, Alumni 23%, Non-Alumni 16.6%, Corporations 13.2%, and Other Donors 13.9%. Figure 1. Leading college and university donor percentages Credit: Case, “Voluntary Support of Education Key Findings, 2020-21”
- Philanthropy in Higher Education - AGB
But before you circle the wagons and respond with the success of American higher education as a world leader, consider the possibility that significant change is called for and that philanthropy can be a useful tool in both assessing the need for transformative change and designing its implementation. Philanthropy has played a formative role in higher education in the past and it may yet do so again. [...] Advancing understanding of the good life and the good society are based in deeper values that philanthropy and higher education can pursue together. Addressing questions of why? Colleges prepare our emerging generation for careers and citizenship, but what is the purpose of these in the future? Addressing Issues of mental health, loneliness, isolation, and the loss of community. Colleges and philanthropy could help rebuild communal ties. Restoring trust in knowledge and science. [...] We have developed this inclusive ethos at a time when higher education has become one of our polarized nation’s most prominent cleavages—between those who have a bachelor’s degree and those who do not. It is not surprising that philanthropic attention is turning toward making college more accessible to more people, and to supporting their success. Expanding access means embracing students who enter higher education with fewer resources and prior advantages.
- Higher Education Headwinds Provide Challenges and ...
By Jeff Jowdy, President, Lighthouse Counsel By Victor Wilson, Senior Consultant, Lighthouse Counsel | Vice President of Student Affairs, Emeritus, University of Georgia Philanthropy has played an essential role in American higher education since John Harvard’s donation created Harvard University in 1636. Higher education has played a vital and leading role in the growth of philanthropy and the profession of advancement since then. [...] Giving USA 2024 reported that giving to education was at an all-time high, even when adjusted for inflation. According to CASE, giving to U.S. higher education institutions was $58 billion in the fiscal year ending June 30, 2023. While there are positive trends, higher education institutions still face varying challenges. #### Daunting Challenges The need for and importance of philanthropic support has increased while institutions face daunting challenges: Relevance [...] Advancement professionals must understand the institution’s mission and vision. That means they must be included in planning and must be on board with the institution’s direction. For maximum success, philanthropy must be embraced across the campus, from the board and president to academic and administrative leaders to faculty and staff. The university community needs to understand the critical role advancement plays in the institution’s health.
- CCS Philanthropy Pulse: Higher Education Spotlight
Many institutions are wondering how the presidential election may impact their fundraising in 2025. Long-term trends suggest a steady increase in funding; the most recent data reports that higher education institutions received $58 billion in annual charitable donations, with growth among unrestricted endowments and irrevocable deferred gifts. ## Higher Education fundraising practices [...] Most higher education institutions (81%) report revenue increases versus their prior fiscal year, which is higher than the overall rate across sectors (62%). Sixty-three percent (63%) of schools get 20% or less of their giving in the form of noncash assets. Though often overlooked, there is potential in retirement assets for charitable giving; institutions of higher education might consider focusing on noncash donation vehicles that offer personal financial advantages during major gift [...] Alumni continue to be a key source of new and existing donors among institutions of higher education. Fifty-one percent (51%) of higher education institutions indicate that their number of new donors has increased in the past 12 months, an increase in six percentage points from last year, as compared to 53% across sectors. Fifty percent (50%) of higher education institutions report retaining over half of their new donors over the past 12 months, compared to 49% overall. Colleges and
- Philanthropic Giving To U.S. Colleges Increased 3% Last ...
Philanthropic gifts to American colleges and universities totaled $61.5 billion in fiscal year 2024, according to the newest annual report from the Council for Advancement and Support of Education’s Voluntary Support of Education survey. The VSE survey is generally considered to be the definitive source about philanthropic support for nonprofit and public higher education institutions in the United States. [...] Although 2024 was a year where the headlines often focused on influential donors pulling their contributions to colleges over their displeasure with how campus protests or other controversies were handled, overall generosity for higher education continued to grow, sustaining a recent trend.