Media coverage

Extracted Attributes

• Bias Drivers

  Government censorship, ownership concentration, staff selection, and audience preferences

• Academic Field

  Media literacy, studied in journalism and cultural studies departments

• Core Definition

  Attention received from journalists, publications, and broadcast outlets including news, interviews, and reviews

• Primary Benefit

  Third-party credibility and trust that signals brand value to audiences

• Syndication Risk

  Mass-production of content without independent verification leading to mirrored information

• Measurement Metrics

  Referral traffic, backlink quality, social shares, and brand mention volume

Timeline

• Jeffrey Epstein enters a controversial nonprosecution agreement, which later becomes a focal point of intense media scrutiny and debate over legal standards. (Source: 7f81c1c7-1e8b-40e7-a538-3ea6083eee78)

  2007-01-01

• The All-In Podcast convenes a panel to discuss the 'Epstein Mythology' and the role of media coverage in creating moral panics and guilt by association. (Source: 7f81c1c7-1e8b-40e7-a538-3ea6083eee78)

  2023-05-07

• Projected timeframe for comprehensive guides on securing media coverage, emphasizing the shift toward digital and social media platforms like TikTok and X. (Source: https://books.forbes.com/blog/securing-media-coverage)

  2025-01-01

Media bias

Media bias occurs when journalists and news producers present factual bias in how they report and convey news, current events, dialogue, or opinions. The term "media bias" implies a pervasive or widespread bias contravening of the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various markets (i.e, countries) is widely disputed. Practical limitations to media neutrality include the inability of journalists to report all available stories and facts, and the requirement that selected facts be linked into a coherent narrative. Government influence, including overt and censorship, biases the media in some media markets such as countries. Politics and media bias may interact with each other; the media has the ability to influence politicians, and politicians may have the power to influence the media. This can change the distribution of power in society. Market forces may also cause bias. Examples include bias introduced by the ownership of media, including a concentration of media ownership, the subjective selection of staff, or the perceived preferences of an intended audience. Further some press bodies may mass-produce journalist content for syndication via multiple entities without each entity conducting further verification and research independently leading to the entire membership producing information that is mirrored with no further analysis, probing or confirmation. Assessing possible bias is one aspect of media literacy, which is studied at schools of journalism, university departments (including media studies, cultural studies, and peace studies). Other focuses beyond political bias include international differences in reporting, as well as bias in reporting of particular issues such as economic class or environmental interests. Academic findings around bias can also differ significantly from public discourse and understanding of the term.

Web Search Results

• Media Coverage: Benefits and Best Practices

  Skip to content We're making Active Intelligence even better with our acquisition of Feedback Intelligence. Read more. ← Back to Glossary # What is media coverage? ### Definition #### Media coverage Media coverage is the attention your brand, product, or announcement receives from journalists, publications, and broadcast outlets. It includes news articles, interviews, features, reviews, and mentions across print, digital, radio, and television platforms. When a trusted outlet covers your story, you gain something advertising can't buy: third-party credibility. That mention signals to potential customers, partners, and investors that your brand is worth paying attention to. ## Why media coverage matters for your business [...] How is media coverage different from advertising? Advertising is paid placement where you control the message. Media coverage is earned through newsworthiness, and the journalist controls the narrative. Coverage typically carries more credibility because it comes from an independent source. How do I measure the value of media coverage? Track metrics like referral traffic, backlink quality, social shares, and brand mention volume. Some teams calculate advertising value equivalency, though this metric has limitations since earned coverage often outperforms paid placement in trust and engagement. [...] Share the coverage across your social channels, tagging the journalist and publication. Include highlights in your email newsletters to keep subscribers informed, and add the mention to your website's press section as social proof for future visitors. Repurpose the content internally too. Share wins with your team to build morale, and reference coverage in sales conversations and investor presentations. A credible third-party mention often carries more weight than your own marketing reports. ## FAQs What counts as media coverage? Any mention of your brand in external media outlets: news articles, TV segments, podcast interviews, blog features, and reviews. Social media mentions from journalists or influencers also qualify.

• Media Coverage: What is it? Why is it important for all ...

  ## What is press coverage? Press (or media) coverage is the name given for media attention and publicity received by a business, organization, or individual through newspapers, magazines, television, or online coverage, etc. ## Why media coverage is important: key benefits for businesses Media coverage has a lot of advantages, such as helping a business grow and increasing credibility and visibility in competitive market environments. ### Building credibility and trust Building press coverage lends credibility to a business, making it appear credible and trustworthy. When your business pops up in desirable media outlets, this signals to your audience that your brand is valuable to others in the industry. [...] Media or press coverage is one of the most powerful tools that can be used to build a business's image. In this article, we consider in detail what media coverage is, discussing in the process what role it can play for large, medium-sized, or even small businesses. By Matias Rodsevich CEO of PRLab, PR consultant, and media trainer with a diploma in Public Relations. TABLE OF CONTENTS What is press coverage? Why media coverage is important: key benefits for businesses The different types of media coverage (with examples) How to get media coverage for your business Conclusion [...] The bottom line is that the more you engage with industry experts and media professionals, the greater the possibility of securing media placements of real value. Learn more about how to get press coverage ## Conclusion Hopefully now you understand what media coverage is and why it is important. Media exposure is a tool that helps in building credibility and raising awareness for a brand. Through news coverage, an organization can establish itself as a thought leader. Media presence is super important in a world where our lives are lived online. It fosters credibility and trust with audiences.

• Securing Media Coverage: A Comprehensive Guide for 2025 -

  ## FAQs about securing media coverage What are examples of media coverage? Media coverage includes news articles, interviews, features, opinion pieces, reviews, and social media mentions. These appear on television, in online publications, on podcasts, on the radio, in email newsletters, and on social media sites like TikTok, Facebook, and X (formerly Twitter). How do I secure quality media coverage? The key to securing quality media coverage is offering a newsworthy story. To do this, it’s important to understand your target audience. Use demographic information and audience profiling. [...] ## Why Securing Media Coverage Matters Media coverage serves as a powerful endorsement, akin to a trusted referral, that elevates your professional credibility. When a reputable media outlet highlights your insights or achievements, it positions you as a thought leader in your industry. This visibility fosters trust and confidence among key stakeholders, including clients, investors, and strategic partners. Positive media exposure reinforces and amplifies the strength of your brand, solidifying your reputation as an Authority in your field. ### Building Brand Awareness and Reaching Wider Audiences [...] ### Building Brand Awareness and Reaching Wider Audiences Media placements expand your reach. A feature in a newspaper, a podcast guest spot, or a TV interview introduces you to a larger audience. This boosts brand recognition and offers valuable insights to your target audience. ### Driving Website Traffic and Lead Generation Media coverage is an excellent way to support traffic to your website, where your audience can learn more about you and engage with your content. Media placements often include backlinks which can improve your site SEO and attract visitors. The better your site SEO is, the more likely you’ll continue to grow your audience organically—thus increasing your engagement.

• How to Get Media Coverage | Wake Tech

  Here are some boxes you typically need to check for coverage consideration: Relevance – Does your story tie into a topic that is current? Impact – Does your story have the potential to affect a large number of people? What is the audience impact? Unusual – Does your story have the ability to stop people in their tracks? Is it considered breaking news? If your story has the ability to inform, educate or amuse, it may have what it takes to make headlines. How to communicate with the media/press Relationships with journalists and publishers can help you obtain news coverage. Reach out to a reporter at a news station or a managing editor at a publication and ask what type of story ideas they look for and how they prefer to receive story ideas. [...] So, what is the secret to obtaining media coverage? The good news is there is no secret. Follow these simple steps, and you will be heading down the right path. Identify the right media contact(s) Knowing who to turn to is the first step to securing press coverage. There are countless media outlets in this digital world, so it is critical to find the one that speaks to your audience. Ask yourself what media outlet best serves your brand. Is it mainstream media or a trade publication? Find out where your audience lives, and go there. How to approach a media outlet [...] ### Employer Resources # Entrepreneurship & Small Business Center Apply Financial Aid Request Info Search # How to Get Media Coverage By Sloane Heffernan, founder of Storymore What if I told you there was a way to market your business and gain significant visibility without spending a dime? Would you believe that getting press coverage is one of the easiest and least expensive ways to increase your brand awareness? The free publicity through media coverage can be priceless. Think about it: Businesses have gone from obscurity to household names with the right press coverage. For example, a coveted spot on "Oprah’s Favorite Things" can be life-changing!

• Generating Media Coverage - CCL Community

  # Generating Media Coverage CCL Community ###### New Volunteer ###### Training Topics ###### Resources ###### Most Popular Tools ###### Take Action Tools ###### Chapter & Admin Tools ###### Groups ###### Discussion ###### Members ## Generating Media Coverage Login Generating Media Coverage No Image Description ##### Defining news coverage In most media outlets, “opinion” journalism and straight “news” reporting are totally separate. A lot of CCL’s media work takes place on that opinion side: volunteers write LTEs, publish their own op-eds, and work to generate editorial endorsements from a newspaper’s editorial board. All of those types of media appear in the opinion pages of a newspaper. [...] ##### How to alert media to your story The media can only cover what they’re aware of, so you need to make sure the media in your area know about the story you want them to cover. Sending a press release is the most typical way to do that. Reporters are used to receiving these. A press release will always include a few standard elements: Those are the basics of a press release. To help take your press release from good to great, we also recommend that you: ##### Press release templates from CCL CCL offers press release templates to help you conduct this outreach. They are always available and refreshed periodically by CCL staff, so they’re a great starting point for your outreach. These templates are just a guide — feel free to tweak them as much as you need to fit your situation. [...] They will likely want to set up an interview with you or someone else in your chapter. Find out more by attending the upcoming “Preparing for Media Interviews” training. Once interviews are conducted and the reporter has put the story together, then the article will be published or the story will air. Congratulations! Your efforts resulted in thousands more people hearing about climate solutions and CCL’s work. Be sure to log the success in the Action Tracker using the appropriate category: article, TV, or radio. This way CCL staff is aware of the coverage and can celebrate your success with you. You might also want to share the coverage with any CCL liaisons in your chapter, so they can make sure your member of Congress sees the coverage.