Creative Process in WWE

Extracted Attributes

• Business Model

  Live Events

• Strategic Focus

  Emphasis on narrative over pure athletic competition

• Impact of Internet

  Necessity for performers to blend persona and reality

• Key Creative Shift

  Rise of Antihero and modern Heel characters during the Attitude Era

• Core Creative Principle

  Storytelling and Character Development

• Creative Planning Horizon

  Months in advance

• Creative Team Headquarters

  Stamford, CT, USA

• Historical Character Influence

  Geopolitics (less common today)

• Stephanie McMahon - Initial Role

  Account Executive

• Stephanie McMahon - Executive Role

  CEO / Co-CEO

Timeline

• Stephanie McMahon began working for WWE (then WWF) at age 13, modeling merchandise for various catalogs. (Source: Wikipedia)

  1989-XX-XX

• Stephanie McMahon began her various roles within WWE, which she held until 2023. (Source: Wikipedia)

  1998-XX-XX

• Stephanie McMahon began appearing regularly on-air for WWF as part of a storyline with The Undertaker. (Source: Wikipedia)

  1999-XX-XX

• Stephanie McMahon was the on-screen owner of Extreme Championship Wrestling during The Invasion storyline. (Source: Wikipedia)

  2001-XX-XX

• Stephanie McMahon served as the general manager of SmackDown, but stopped appearing regularly on television after an "I Quit" match with her father. (Source: Wikipedia)

  2002-XX-XX

• Stephanie McMahon was promoted to Senior Vice President of Creative Writing. (Source: Wikipedia)

  2006-XX-XX

• Stephanie McMahon became the Executive Vice President of Creative. (Source: Wikipedia)

  2007-XX-XX

• Stephanie McMahon returned to regular on-air appearances on Raw as their general manager. (Source: Wikipedia)

  2008-XX-XX

• Stephanie McMahon returned to regular on-air appearances under the gimmick of an unctuous, judgmental owner, forming The Authority with Triple H. (Source: Wikipedia)

  2013-XX-XX

• Stephanie McMahon began her tenure as the company's Chief Brand Officer, a role she held until 2022. (Source: Wikipedia)

  2013-XX-XX

• Stephanie McMahon wrestled her final in-ring match at WrestleMania 34, subsequently focusing on executive roles. (Source: Wikipedia)

  2018-04-XX

• Stephanie McMahon was briefly named CEO, chairwoman, and later co-CEO of WWE alongside Nick Khan, following her father's retirement. (Source: Wikipedia)

  2022-07-XX

• Stephanie McMahon resigned from WWE following her father's return to the company. (Source: Wikipedia)

  2023-01-XX

• The creative process underwent a significant shift, leading to the rise of the Antihero Persona and the modern Heel character, exemplified by figures like Stone Cold Steve Austin. (Source: Related Documents)

  Attitude Era (late 1990s-early 2000s)

Stephanie McMahon

Stephanie Marie McMahon Levesque ( mək-MAN lə-VEK; née McMahon; born September 24, 1976) is an American businesswoman and retired professional wrestler. She is known for her various roles within WWE between 1998 and 2023. The daughter of Vince and Linda McMahon, she is a fourth-generation wrestling promoter as a member of the McMahon family. She began working for WWE at age 13, modeling merchandise for various catalogs. McMahon began appearing regularly on-air for WWE (then WWF as the World Wrestling Federation) in 1999 as a part of a storyline with The Undertaker. After a brief on-screen relationship with Test, McMahon was engaged to Triple H – whom she married both on-screen and later in real life – which resulted in the McMahon-Helmsley faction storyline. She has held the WWF Women's Championship once. In 2001, she was the on-screen owner of Extreme Championship Wrestling during The Invasion. The following year, she was the general manager of SmackDown, but stopped appearing regularly on television after an "I Quit" match with her father. After making only sporadic appearances for several years, McMahon began appearing regularly on Raw in 2008 as their general manager before disappearing once again. She returned to regular on-air appearances in 2013, this time under the gimmick of an unctuous, judgmental, bullying owner along with on-screen chief operating officer Triple H. They became a power couple and formed the stable The Authority, making what were often shady decrees while claiming only to be concerned for "what's best for business", all the while romanticizing each other in the process with public displays of affection. McMahon wrestled her final in-ring match at WrestleMania 34 in April 2018, after which she continued to focus on executive roles within the company. McMahon's business career began as an account executive for the WWF offices in New York, before becoming the company's head writer and director of creative writing. In 2006, she was promoted to senior vice president of creative writing. A year later, she became the executive vice president of creative. From 2013 to 2022, McMahon served as the company's chief brand officer. In July 2022, McMahon was briefly named the CEO, the chairwoman, and later was named co-CEO of WWE alongside Nick Khan, following her father's retirement due to previous accusations of sex trafficking and harassment inside WWE, including allegations of hush money. She then resigned from WWE in January 2023 following her father's return to the company.

Web Search Results

• Triple H Details WWE's Creative Process And Comparison To UFC

  Triple H also described how the WWE creative process mirrors the structure of major cinematic universes like Marvel, complete with long-term planning and coordination across multiple storylines. [...] PWMania PWMania # Triple H Details WWE’s Creative Process And Comparison To UFC Triple H WWE Chief Content Officer Paul “Triple H” Levesque recently discussed how WWE’s creative process fundamentally differs from that of the UFC, emphasizing the company’s storytelling-driven approach. Speaking on The All-In Podcast, Triple H said the heart of WWE’s product is narrative, not just athletic competition. [...] “We tell stories,” Levesque explained. “People within our business sometimes take this wrong—but we don’t write the shows based on, ‘That’ll be a great match.’ We write it on the stories that we can create: the protagonist, the antagonist, how that works with each other. Telling stories that can resonate with people—something that maybe they’ve experienced in their real life, some type of fantastical version of that.”

• Triple H Details Creative Process Of Developing WWE Storylines

  "We tell stories. I'm less — and people within our business sometimes take this wrong — we don't write the shows based on [thinking] that'll be a great match. We write it on the stories that we can create. The protagonist, the antagonist, [and] how does that work with each other," he said. "Telling stories that can resonate with people that maybe they've experienced in their real life, [or] some type of fantastical version of that." [...] Wrestling Inc. Wrestling Inc. Wrestling Inc. # Triple H Details Creative Process Of Developing WWE Storylines Triple H pointing on stage WWE CCO Paul "Triple H" Levesque has shared details about how WWE's creative team operates, revealing that they plan storylines months in advance. [...] "The Game" added that he and the rest of the creative team plan storylines months in advance, drawing parallels between WWE and a very popular movie franchise. At the same time, he argued that WWE's creative process is not in any way similar to that of the UFC.

• Triple H Details Creative Process Of Developing WWE Storylines

  "We tell stories. I'm less — and people within our business sometimes take this wrong — we don't write the shows based on [thinking] that'll be a great match. We write it on the stories that we can create. The protagonist, the antagonist, [and] how does that work with each other," he said. "Telling stories that can resonate with people that maybe they've experienced in their real life, [or] some type of fantastical version of that." [...] Manage your account ## Entertainment: Wrestling Inc Wrestling Inc # Triple H Details Creative Process Of Developing WWE Storylines Triple H pointing on stage WWE CCO Paul "Triple H" Levesque has shared details about how WWE's creative team operates, revealing that they plan storylines months in advance. [...] "The Game" added that he and the rest of the creative team plan storylines months in advance, drawing parallels between WWE and the popular movie franchise, the Marvel Universe. While comparing WWE with MMA, he argued that WWE's creative process is not in any way similar to that of the sport.

• LIFE AT WWE | Corporate

  world, witness the exhilarating and rewarding opportunities that come with joining the WWE Creative Writing Team. [...] world, witness the exhilarating and rewarding opportunities that come with joining the WWE Creative Writing Team. [...] Ever wonder how WWE comes up with the captivating storylines for their long-running hit TV show, Monday Night Raw? Or how their larger-than-life characters come to life behind-the-scenes of Friday Night SmackDown Peel back the curtain and take an exclusive, never-before-seen look at WWE’s Creative Writing Team as they give you a sneak peek into their journey from script to screen. From the WWE Writer’s Room in Stamford, CT, to backstage at packed arenas throughout the country and all around the

• Brian Myers Addresses The Role Of A WWE Producer - TJR Wrestling

  Back in 2018, Myers needed something to do in WWE while recovering from hernia surgery. Since he couldn’t wrestle, he approached Vince McMahon and proposed to work as a producer (also known as an ‘agent’, this is someone that helps wrestlers put their matches together and relay key creative inputs to the wrestlers from Vince and WWE’s creative team). And since Myers had earned Vince’s respect for “being a reliable utility player”, Vince allowed him to work as an agent for two months. [...] “Those guys work their asses off and it’s a very thankless job, because it’s more to it if you mess up than if you do something right. If it’s correct, you move along to the next thing, but if you mess up, you’re getting your ass chewed out.” Brian Myers also gave a shout-out to WWE’s writing team who, over the years, have been likewise criticized from some quarters for some of the ideas that end up on-screen that are not to everyone’s taste: