Marketing Automation

Key Features

Lead scoring, behavioral targeting, predictive analytics, and real-time personalization

Efficiency Gain

Saves marketers approximately 6 hours per week according to 74% of users

Strategic Value

Enhances customer relationships and locks in advertisers through integrated CRM data

Primary Function

Automating repetitive marketing tasks like email, social media, and lead nurturing

Market Projection

$107 billion for the AI in marketing market by 2028

2024-04-05

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. By automating these tasks, teams can work better together, provide more personalized, relevant content to prospects and customers, and save time. [...] Marketing automation is software that automates repetitive marketing tasks like email campaigns, social media posting, and lead nurturing. It enables businesses to deliver personalized experiences at scale while saving time and improving ROI. ## What is Marketing Automation? [...] Marketing automation uses software to automate repetitive marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. This is not just for the sake of efficiency, but also to provide a more personalized experience for their customers.

The primary reason for implementing marketing automation is to complete repetitive tasks and eliminate inefficiencies from a business’s day-to-day, whether it’s sending email campaigns, posting on social media or a blog, or managing inquiries. Marketing automation is the smart long-term solution to efficiently accomplishing these goals. [...] It’s not just that. With Zoho Marketing Automation, try out all the variations to discover the most effective way to stay in touch with your customers—organize events, promote webinars, send surveys, set up drip nurturing, run social campaigns, and deliver timely text messages. Take control of your customer engagement across multiple avenues without having to worry about missing anything essential. Sign up for free [...] While 4 in 5 users have reported better lead generation and ROI using automation, almost 74% of marketers say marketing automation saves them a ton of time—roughly six hours per week! ## What role does marketing automation play in customer experience? Marketing automation helps you stay proactively connected with leads and customers throughout their buying journey. You can map out the entire customer journey, detailing how they interact with you, and monitor how the relationship evolves.

Marketing automation is usually associated with email marketing first. While automation impacts every digital channel, email marketing campaigns may have the most to gain. Marketing automation helps teams design and automate email nurturing campaigns that can engage buyers and help them through their journeys for weeks or months without any input from a marketer. Then, automated lead scoring capabilities can hand off a lead to the sales team at the right time. [...] Marketing automation software helps manage your leads and customers more strategically. Automation platforms can even track leads so you can automatically retarget them and increase your conversion rate. Marketing teams quickly see measurable benefits of an investment in automation because the software helps your team work more efficiently. ## Automate your marketing process

Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and [...] : Has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and receive targeted content and messaging, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the [...] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign.