Instacart

Extracted Attributes

• Founded

  2012-01-01

• Founder

  Apoorva Mehta

• Industry

  Retail media and grocery delivery

• Valuation

  $39 billion (as of 2021)

• Legal Name

  Maplebear Inc.

• Headquarters

  San Francisco, California, United States

• Store Network

  100,000 grocery stores

• Active Shoppers

  Approximately 600,000 individuals

• Retailer Partners

  Approximately 1,800 banners

• SNAP Household Reach

  Nearly 98% of eligible households in the US

• Gross Transactional Value

  Over $100 billion (cumulative measure of marketplace sales)

Timeline

• Instacart was founded in San Francisco by Apoorva Mehta. (Source: Wikidata)

  2012-01-01

• A class action lawsuit was filed against the company alleging 18 violations, including misclassification of shoppers as independent contractors. (Source: Web Search)

  2015-03-01

• Instacart agreed to pay $4.6 million to settle the class action lawsuit regarding shopper misclassification. (Source: Web Search)

  2017-03-01

• In-store shoppers in Skokie, Illinois voted to form a trade union, a first for the company's workforce. (Source: Web Search)

  2020-02-01

• The company launched a partnership with Rite Aid across 2,400 locations in 18 states. (Source: Web Search)

  2020-05-01

• Instacart entered its first U.S. partnership with Walmart for same-day delivery pilots in California and Oklahoma. (Source: Web Search)

  2020-08-01

• Launched the Instacart Platform for retailers and Shoppable Recipes in collaboration with TikTok and Hearst Magazines. (Source: Web Search)

  2022-03-01

• Introduced Retailer Targeted Demand to provide advertisers with enhanced marketing control. (Source: Web Search)

  2023-06-01

• Announced a partnership with The Trade Desk to enable data-driven CPG advertising based on consumer purchase behavior. (Source: Web Search)

  2023-10-01

• The Instacart IPO was discussed as a prime example of the tech market's valuation reset in the All-In Podcast. (Source: Document 0c408fae-3516-4cfd-b67f-0e6ab624be7d)

  2023-10-03

Instacart

Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries, and alcohol where legal, from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order. The company offers service from 1,800 retailers covering 100,000 grocery stores, and works with 7,500 consumer packaged goods brands. Alcohol delivery is available from 600 retail banners that span 23,000 stores across North America. Instacart reaches "nearly 98%" of SNAP households, offering delivery services from about 180 retail banners, including ALDI, Food Lion, Publix, The Save Mart Companies and Walgreens, spanning about 30,000 stores across all 50 states and Washington D.C. Since its founding, Instacart Marketplace has seen over $100 billion of "gross transactional value" and almost one billion orders with approximately 20 billion items ordered.

Web Search Results

• Instacart - Wikipedia

  Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries, and alcohol where legal, from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order. The company offers service from 1,800 retailers covering 100,000 grocery stores, and works with 7,500 consumer packaged goods brands. Alcohol delivery is available from 600 retail banners that span 23,000 stores across North America. [...] In May 2020, Instacart began a partnership with Rite Aid, offering its service across 2,400 locations in 18 states. In August 2020, Instacart entered its first partnership with Walmart in the U.S. to offer same-day delivery services. The partnership is a pilot program beginning in Los Angeles, San Francisco, San Diego, and Tulsa. Additional partnerships in June included C&S Wholesale Grocers and Staples. Instacart had a valuation of $39 billion as of 2021. In March 2022, in partnership with TikTok, Hearst Magazine and Tasty, Instacart launched Shoppable Recipes with product integrations for food creators. In the same month, Instacart introduced the Instacart Platform, a program with services for retailers. The platform launched with features for advertising, home delivery, and inventory [...] In March 2017, Instacart agreed to pay $4.6 million to settle a class action settlement stemming from the alleged misclassification of its personal shoppers as independent contractors. The suit, filed in March 2015, alleged 18 violations, including improper tip pooling and failure to reimburse workers for business expenses. In February 2020, 15 Instacart in-store shoppers in Skokie, Illinois voted to form a trade union.

• What is Instacart? How it Works for Shoppers & Stores - Tinuiti

  ## What is Instacart? Instacart is the leading grocery delivery platform in the US, and leading grocery technology company in North America, offering same-day delivery and pick-up from an expansive array of stores in the grocery space and beyond. Instacart itself does not hold the inventory from the stores available to shop from on the platform, nor is there any implied relationship between the 1400+ different retailers and grocers (80,000+ stores) customers can shop with through Instacart. Instacart users can conveniently shop from more than one store at a time on Instacart, but each store will have its own separate cart, delivery fees, Instacart shopper, and minimum order value. [...] The Instacart and Trade Desk partnership announced in October 2023 “aims to make CPG advertisers’ media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart’s consumer behavior and product purchase data.” Instacart will provide category-based purchase data for brands to leverage on The Trade Desk to help in reaching high-intent audiences through Instacart advertising. These audience segments include: shoppers who purchased within a brand’s category, but not their brand; shoppers who bought their brand; lapsed brand purchasers; and more. [...] Instacart’s new discovery tools, announced in November 2023, help emerging brands catch the eye of retailers looking for new products through digital sell sheets that “showcase the best of their product catalog to Instacart’s network of over 1,400 retail banners.” Instacart recently made it easier for shoppers buying health-related items to use their HSA or FSA funds on Instacart Instacart Retailer Targeted Demand launched in June 2023, offering advertisers enhanced flexibility and control over how and where they run their marketing campaigns, providing more room for strategic experimentation through their existing Instacart account

• Instacart | LinkedIn

  Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide [...] fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company. [...] Meet Ivie Harris , a leader on our Customer Experience Support team. Ahead of her Four Year Fill-Up⛽ (4 weeks off at your 4-year anniversary), she needed to set her people up for success. Ivie spent an incredible month in New York and Spain – all while her team crushed it back home. Ivie's approach to delegation and trust empowered her team to not just maintain operations – they elevated them! Check out her story below 👇 [Likes: 176, Comments: 13]; Instacart (3w): At Instacart, we’re committed to driving measurable value for our brand partners. With Instacart Ads, we’re delivering the products, tools, insights, and automation to help brands of all sizes succeed. With that in mind, we’re excited to share a first-of-its-kind framework—developed by the @IAB with contributions from Instacart

• Instacart Launches New Business Features Across Retailer E ...

  About InstacartInstacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar [...] experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart. [...] "Instacart is committed to building a best-in-class e-commerce platform that helps retailers grow their online business," said Ryan Hamburger, Vice President of Retail Partnerships at Instacart. "Expanding business features to retailers' customers on their sites is part of our ongoing investment in enhancing retailer sites with tools that deliver added value and unlock new revenue from business customers. With more than one million business customers who have ordered from Instacart in the past year¹, we're making it easier for retailers to capture more of this growing demand." Business features enable organizations to place bulk orders and manage team-based purchasing. Now, those refined capabilities have expanded to Storefront and Storefront Pro. These new features include:

• Instacart | Grocery Delivery or Pickup from Local Stores Near You

  Instacart makes it easy to order from your favorite stores. Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America. Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our “Leave at my door” option. You can track your order’s progress and communicate with your shopper every step of the way using the Instacart app or website. Instacart also offers curbside pickup at select retail locations. Simply place your order and choose a pickup time, and a shopper will prepare your order at the store.

• Country

  United States

• Founder

  Apoorva Mehta

• Instance Of

  Q891723

• Headquarters

  San Francisco

• Inception Date

  1/1/2012