YouTube Partner Program

Extracted Attributes

• Benefits

  Monetization, Creator Support, Channel Analytics, Copyright Protection, Community Access, Exclusive Communications, Perks, Events

• Launch Date

  2007

• Related Technology

  Content ID (blueprint for likeness detection)

• Controversial Aspects

  Censorship, Demonetization, Inconsistent Content Guidelines

• Revenue Split (Challenged)

  55% to creator / 45% to YouTube

• Primary Monetization Method

  Advertising via Google AdSense

• Future Technology Development

  Likeness Detection technology

• Future Technology Integration

  Generative AI

• Additional Monetization Methods

  Memberships, Super Chats, Fan Funding, Shopping features

• Total Payout to Creators (2021-2023)

  Over $70 billion

Timeline

• YouTube founded by Chad Hurley, Jawed Karim, and Steve Chen. (Source: Wikipedia)

  2005-02-14

• YouTube acquired by Google for US$1.65 billion. (Source: Wikipedia)

  2006-11-13

• The YouTube Partner Program (YPP) was launched. (Source: Web Search)

  2007

• The YouTube Partner Program paid out over $70 billion to creators, artists, and media companies. (Source: Related Documents, Web Search)

  2021-2023

• YouTube made difficult decisions regarding content moderation and censorship, with policies since relaxing. (Source: Related Documents)

  During pandemic

• YouTube is exploring the integration of Generative AI and developing Likeness Detection technology to protect creators' rights. (Source: Summary, Related Documents)

  Future

YouTube

YouTube is an American online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen, who were former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. On November 13, 2006, YouTube was purchased by Google for US$1.65 billion (equivalent to $2.39 billion in 2024). Google expanded YouTube's business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users' privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines.

Web Search Results

• YouTube Partner Program: Pluses and Requirements - Mediacube

  The YouTube Partner Program (YPP) is a hosting initiative that allows creators to earn income through advertising, memberships, and other revenue streams. Moreover, joining the YouTube Partner Program denotes the security and protection of the creator’s content. In general, when a creator meets YouTube Partner Program requirements, he or she discovers many tools and support systems that will help the channel grow and increase stats. [...] We (like you) definitely know from experience that content creation is a pretty energy-consuming endeavor. Moreover, without background knowledge and assistance, it can be a long and ineffective journey to reach the coveted number of subscribers. The YouTube Partner Program gives creators access to YouTube’s Creator Support team, Channel Analytics, and copyright protection. All these components will help you not only analyze the performance of your videos, but also protect them from theft and [...] What does YouTube Partner Program income include? It is at least money from ads, Super Chats, memberships and other additional ways of YouTube Shorts monetization and monetization of other forms of content. By the way, we will talk more about it in this article too. To summarize: the YouTube Partner Program (YPP) is not only a financially beneficial partnership, but also a guarantee of content security for any creator. ## Pluses and Perks of YouTube Partner Program (YPP)

• YouTube Partner Program: Eligibility, Benefits & Application

  VidCon and Creator Collectives in different cities. The YouTube Partner Program allows Partners to build a strong sense of community, enabling knowledge-sharing, collaboration, and growth alongside other passionate creators. [...] The YouTube Partner Program isn't just about earning; it's about connecting and growing with a thriving community. As a YouTube Partner, you will receive exclusive communications that acknowledge and celebrate your achievements. As you hit various milestones, Partners are rewarded with perks and benefits that make your journey even more fulfilling. Additionally, the YouTube Partner Program provides unique opportunities to connect with fellow creators at special events and experiences, like [...] Jump to content # Welcome to theYouTube PartnerProgram Making YouTube the most rewarding place to createcontent, since 2007 Want to be a Partner? Already a Partner? ## YouTube Partner benefits The YouTube Partner Program is here to help you make money, support you when you need it, and connect you with the wider Partner community. YouTube paid more than $70 Billion to creators, artists, and media companies from 2021 to 2023” ## Make Money

• YouTube Partner Program: Eligibility, Benefits & Application

  VidCon and Creator Collectives in different cities. The YouTube Partner Programme allows partners to build a strong sense of community, enabling knowledge-sharing, collaboration and growth alongside other passionate creators. [...] The YouTube Partner Programme isn't just about earning; it's about connecting and growing with a thriving community. As a YouTube partner, you will receive exclusive communications that acknowledge and celebrate your achievements. As you hit various milestones, partners are rewarded with perks and benefits that make your journey even more fulfilling. In addition, the YouTube Partner Programme provides unique opportunities to connect with fellow creators at special events and experiences, like [...] Jump to content # Welcome to theYouTube PartnerProgramme Making YouTube the most rewarding place to createcontent, since 2007 Want to be a partner? Already a partner? ## YouTube partner benefits The YouTube Partner Programme is here to help you make money, support you when you need it and connect you with the wider partner community. YouTube paid more than $70 billion to creators, artists and media companies from 2021 to 2023' ## Make money

• YouTube Partner Program overview & eligibility - Android

  The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and monetization features, and access to our Creator Support teams. It also allows revenue sharing from ads being served on your content. Learn more about the features, eligibility criteria, and application details in this article. Intro to Making Money on YouTube Subscribe to the YouTube Creators channel for the latest news, updates, and tips. [...] We’ve expanded the YouTube Partner Program (YPP) to more creators with earlier access to fan funding and Shopping features. The expanded YouTube Partner Program is available to eligible creators in these countries/regions. If you’re in one of these countries/regions, check out this article to learn more about the changes to YPP. If you’re not in one of the available countries/regions, there are no changes to the YouTube Partner Program for you. [...] ✨ NEW✨ Earlier Access to YouTube Partner Program Features Once you have what you need and your channel is eligible to apply, sign up for YPP from either a desktop computer or a mobile device: 1. Open the YouTube Studio app 2. From the bottom menu, tap Earn 3. Select Apply Now to get started 4. Click Start to review and Accept Base terms 5. Click Start to set up an AdSense for YouTube account, or link an existing active one

• YouTube Partner Program, Explained

  Skip to Main Content YouTube Partner Program, Explained Creator and Artist Stories # YouTube Partner Program, Explained By The YouTube Team Feb 03, 2025 minute read ### Share Creating is the most rewarding on YouTube. The YouTube Partner Program is here to provide support when you need it, connect you with the wider Partner community, and help you earn money for the videos you make. [...] YPP is a valuable program for creators. It offers several ways to earn money, as well as access to support and exclusive events. So, what are you waiting for?! For more information on YPP, be sure to check out the video and get to contenting! ## Related Topics Creators Want more from The YouTube Blog? Join our newsletter! Subscribe Please check your network connection and try again. Join our newsletter to receive the latest news, trends, and features straight to your inbox!