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Klaviyo

Organization

Marketing automation software company that recently IPO'd, noted for its strong growth and reliance on Shopify.


First Mentioned

2/22/2026, 6:40:48 AM

Last Updated

2/22/2026, 6:43:53 AM

Research Retrieved

2/22/2026, 6:43:53 AM

Summary

Klaviyo is a Boston-based technology company specializing in a cloud-based marketing automation and B2C customer relationship management (CRM) platform. Founded in 2012 by Andrew Bialecki and Ed Hallen, the company primarily serves e-commerce merchants, with a deep integration into the Shopify ecosystem. Klaviyo's platform enables businesses to manage email and SMS marketing, customer data, and analytics, leveraging AI-driven tools for personalized consumer experiences. In late 2023, the company went public on the New York Stock Exchange (KVYO), signaling a significant milestone in the reopening of the IPO market alongside companies like Arm and Instacart. Shopify maintains a strategic partnership and equity stake in the company, having designated Klaviyo as its recommended email solution for Shopify Plus merchants.

Referenced in 1 Document
Research Data
Extracted Attributes
  • CEO

    Andrew Bialecki

  • Founded

    2012-01-01

  • Revenue

    $698 million (2023)

  • Founders

    Andrew Bialecki and Ed Hallen

  • Industry

    Marketing Automation / B2C CRM

  • Net Income

    -$308 million (2023)

  • Headquarters

    Boston, Massachusetts, United States

  • Stock Ticker

    NYSE: KVYO

  • Customer Count

    Approximately 143,000 merchants

  • Employee Count

    1,815 (2023)

  • Ownership (Shopify)

    11%

  • Ownership (Andrew Bialecki)

    38%

  • Ownership (Summit Partners)

    23%

Timeline
  • Klaviyo was founded by Andrew Bialecki and Ed Hallen, both former employees of Applied Predictive Technologies. (Source: Wikidata / Wikipedia)

    2012-01-01

  • Shopify announced a $100 million strategic investment in Klaviyo and designated it as the recommended email solution for Shopify Plus. (Source: Wikipedia)

    2022-08-01

  • Klaviyo completed its Initial Public Offering (IPO) on the New York Stock Exchange, trading under the ticker KVYO. (Source: Document 0ec8558c-54ac-4c28-a128-3d525017e6c2 / Web Search)

    2023-09-20

  • Klaviyo reported annual revenue of $698 million for the 2023 fiscal year. (Source: Wikipedia)

    2023-12-31

Klaviyo

Klaviyo is an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. A majority of the approximately 143,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.

Web Search Results
  • Klaviyo, Inc. (KVYO) Stock Price, News, Quote & History

    Klaviyo, Inc. provides a cloud-based software-as-a-service platform in the United States, rest of the Americas, the Asia-Pacific, the United Kingdom, rest of Europe, the Middle East, and Africa. The company offers Klaviyo business-to-consumer (B2C) CRM, a unified platform that combines marketing, service, and analytics into a single system. It also provides Klaviyo Data Platform (KDP), which offer tools to unify, enrich, transform data, run more advanced reporting and predictive analysis, and sync data; Advanced KDP that provides an enhanced set of data capabilities; Marketing Agent, an AI-driven and autonomous marketing assistant designed to automate and accelerate marketing strategy, content creation, and campaign execution; Customer Agent, an AI-powered assistant that provides support [...] automation, and analytics and benchmark features for its platform. Further, it provides Customer Hub, a consumer-facing portal that brings shopping, service, and personalization together in one place; and Helpdesk, an AI-powered workspace for managing consumer conversations across channels. The company serves entrepreneurs, small and medium-sized businesses, mid-market businesses, and enterprises. Klaviyo, Inc. was incorporated in 2012 and is headquartered in Boston, Massachusetts. [...] Agent, an AI-powered assistant that provides support and selling across digital channels; Klaviyo Social, which brings social interaction data into the company's unified consumer profiles; and Marketing Analytics that provide real-time AI-powered insights into consumer purchase. In addition, the company offers email marketing solutions comprising a range of customizable drag-and-drop templates, automated campaign and workflow capabilities, smart send time optimization, generative AI tools, and A/B testing; mobile messaging capabilities through text messaging, rich communication services, and WhatsApp; personalized push notifications; reviews add-on to collect product reviews, consumer data, and messaging; and integration, segmentation, automation, and analytics and benchmark features for

  • What Is Klaviyo? Core Features, Pricing, and Shopify Details (2026)

    ## What is Klaviyo? Klaviyo is a US-based customer relationship management (CRM) tool with a special focus on business-to-consumer (B2C) ecommerce brands. It can help you strengthen relationships with current and potential customers, increase customer loyalty, and boost revenue. Historically, it focused on SMS text messaging and email marketing, but Klaviyo is now expanding into a full-service CRM. Its new tools integrate marketing, customer service, analytics, and customer data storage in one place. A Shopify Premier Partner and the preferred email provider for Shopify Plus merchants, Klaviyo is trusted by brands like Modern Citizen. The apparel retailer was an early adopter of Klaviyo Email and continues to use it. [...] ## What is Klaviyo FAQ ### What exactly does Klaviyo do? The Klaviyo customer relationship management (CRM) system helps you design SMS text message and email marketing campaigns that drive sales, boost customer loyalty, and increase revenue. Use it to collect and analyze customer data, personalize marketing campaigns and customer support experiences, and automate email flows. ### What is the difference between Mailchimp and Klaviyo? Both Mailchimp and Klaviyo help businesses run email campaigns, supporting email marketing automation, customer journey mapping, campaign personalization, and AI-powered segmentation. Generally speaking, MailChimp can be more affordable depending on your business needs, and Klaviyo offers more advanced analytics and reporting tools. [...] Shopify Messaging. Shopify’s native email marketing service, Shopify Messaging, offers pre-built email templates, automated emails, AI-powered content generation tools, and a drag-and-drop email builder. It does not include a full-scale CRM or customer service platform. Mailchimp. Mailchimp and Klaviyo offer many of the same email campaign tools, like AI-powered segmentation, pre-built templates for marketing automations, and deliverability and open rate reports. MailChimp can be more affordable depending on your business needs. Klaviyo offers more advanced analytics and reporting tools. Active Campaign.Active Campaign offers an email marketing platform and a marketing CRM, but unlike Klaviyo, it doesn't offer a free plan. Klaviyo also offers more advanced ecommerce-specific features.

  • Klaviyo - Wikipedia

    | Headquarters in Boston | | Company type | Public | | Traded as | NYSE: KVYO | | Industry | Marketing Automation | | Founded | 2012; 14 years ago (2012) | | Founders | Andrew Bialecki Ed Hallen | | Headquarters | Boston, Massachusetts , United States | | Area served | Worldwide | | Key people | Andrew Bialecki (CEO) | | Products | email marketing, sms marketing, product reviews, CDP | | Revenue | US$698 million (2023) | | Operating income | −US$331 million (2023) | | Net income | −US$308 million (2023) | | Total assets | US$1.09 billion (2023) | | Total equity "Equity (finance)") | US$915 million (2023) | | Owners | Andrew Bialecki (38%) Summit Partners (23%) Ed Hallen (14%) Shopify (11%) | | Number of employees | 1,815 (2023) | | Website | klaviyo.com | [...] Klaviyo is an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. A majority of the approximately 143,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify. ## History [edit] The company was founded in 2013 by Andrew Bialecki and Ed Hallen. Both Bialecki and Hallen had previously worked at Applied Predictive Technologies. In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.

  • Klaviyo

    # Klaviyo Klaviyo is the CRM built for B2C brands. Know, engage, and grow your audience like never before. Marketing Services • Boston, Massachusetts • 161,471 followers • 1,001-5,000 employees ## Overview Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 176,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue. ### Website ### Crunchbase ### LinkedIn ### Industry Marketing Services [...] (1w): What story are your performance metrics really telling? Find out with our 2026 Omnichannel Benchmark Report, featuring the latest insights from 183,000+ brands. [Likes: 29, Comments: 0]; Klaviyo (1w): We love a beautifully designed email. Spending countless hours making one? Not so much. From promos to product drops, we’ve got over 160 email templates for almost any moment—plus AI that helps you edit or create from scratch. [Likes: 18, Comments: 0]; Klaviyo (1w): Algorithms change. Owned growth doesn’t. See how business owner Tammy drove 30% of her sales with Klaviyo last November. #IYKYKlaviyo [Likes: 36, Comments: 2] [...] (5d): We asked over 500+ business leaders how AI and self-service are reshaping customer service. Here’s what they told us: [Likes: 20, Comments: 1]; Klaviyo (6d Edited): 📣 Calling all Klaviyo customers & partners! Klaviyo Connect events are BACK 🚀 Join us in a city near you for a free, in-person workshop where top marketers and the Klaviyo team share proven strategies and revenue-driving tactics to help you grow faster in 2026. Upcoming Connect events: 📍 Dallas | Feb 17 (coming up fast!) 📍 Toronto | March 9 📍 NYC | April 22 📍 LA | May 14 📍 Miami | June 1 …and more coming soon 👀 👉 Save your spot in a city near you: [Likes: 70, Comments: 6]; Klaviyo (1w Edited): our very own Drake Maye 💯 try remix: [Likes: 81, Comments: 0]; Klaviyo (1w): What story are your performance metrics really

  • The Enterprise Marketing Platform for Marketing Automation Klaviyo

    Klaviyo is an enterprise-grade B2C CRM, not just an ESP. While it offers powerful email and SMS capabilities, Klaviyo goes beyond traditional ESPs by combining customer data, marketing automation, segmentation, and analytics in one platform. It empowers brands to deliver personalized, revenue-driving experiences at scale—making it a true CRM built for growth-focused ecommerce businesses. Ecommerce brands use RFPs to evaluate marketing platforms because they provide a structured way to align internal goals, compare vendors, and reduce risk. RFPs help ensure that the chosen platform meets specific business needs across performance, integrations, and compliance. Get a free RFP template here: Klaviyo’s RFP guide [...] Enterprise marketing automation is marketing software that helps B2C customers build, streamline, personalize, and scale marketing activities across a large customer base. It helps enterprise businesses automate customer engagement, data management, and campaign execution — enabling them to deliver highly targeted, consistent experiences across email, SMS, and other channels. Platforms like Klaviyo have marketing automation tools that empower enterprises to move faster, make data-driven decisions, and drive stronger customer relationships at scale.