Data Advantage

Extracted Attributes

• Core Services

  Credit scoring, credit reporting, and marketing analytics

• Geographic Focus

  Australia and New Zealand

• Primary Industry

  Credit Reporting and Data Analytics

• Successor Entity

  Veda Advantage Limited (formerly Baycorp Advantage)

• Conceptual Definition

  Competitive edge derived from proprietary data ownership

Timeline

• Data Advantage (Australia) and Baycorp (New Zealand) merged to form Baycorp Advantage. (Source: Wikipedia)

  2001-01-01

• Veda (formerly Data Advantage/Baycorp Advantage) was acquired by Equifax. (Source: Wikipedia)

  2016-01-01

• David Friedberg discusses Google's data advantage via YouTube in the context of AI and enterprise applications. (Source: Document fa6f8fa4-15ac-4405-9c29-3a4f4cfa393c)

  2024-02-01

Veda (company)

Veda Advantage Limited (commonly Veda; formerly Baycorp Advantage) was a credit reference agency in Australia and New Zealand. The company provided credit reporting, credit scoring, and marketing analytics services. It was acquired by Equifax in 2016. The company was the product of a merger of Australian company Data Advantage and New Zealand company Baycorp in 2001. Its name change was prompted by the sale of Baycorp Collection Services, which retained the Baycorp name.

Web Search Results

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