Global Sports Market
The internationalization of sports leagues and events, which is seen as a requirement for continued growth. Examples include the NFL in Brazil and the NBA in Abu Dhabi.
First Mentioned
11/8/2025, 6:31:49 AM
Last Updated
11/8/2025, 6:35:18 AM
Research Retrieved
11/8/2025, 6:35:18 AM
Summary
The Global Sports Market is a significant and growing aspect of globalization, characterized by the increasing interdependence and integration of economies, markets, societies, and cultures worldwide. This market's expansion is driven by factors such as reduced trade barriers, technological advancements in transportation and communication, and the liberalization of capital movements, leading to greater cross-border flows of goods, services, capital, people, and information. Strategic consolidation, exemplified by Endeavor CEO Ari Emanuel's vision through mergers like UFC and WWE to form TKO, highlights the critical importance of IP ownership and a major bet on live events as a counterpoint to the digital future. Valued at approximately $484.9 billion in 2023 and projected to reach $862.6 billion by 2033, the market is also adapting to "clip culture" and leveraging key partnerships with media outlets like ESPN, with sports betting emerging as its largest and fastest-growing segment.
Referenced in 1 Document
Research Data
Extracted Attributes
Definition
The process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide, specifically within the sports sector.
Key Drivers
Reduced trade barriers, technological advancements in transportation and communication, liberalization of capital movements, IP ownership, creator economy, live events, adaptation to 'clip culture'.
Key Segments
Media, ticket sales, merchandise sales
Emerging Trends
Immersive sports experiences (VR/AR), evolving broadcasting rights, youth interest
Market Structure
Highly fragmented
Market Value (2023)
$484.9 billion
Market Value (2024)
$521 billion
Largest Competitor (2022)
Liberty Media Corporation (0.56% share)
Market Value (Projected 2025)
$417 billion
Market Value (Projected 2028)
$651 billion
Market Value (Projected 2030)
$602 billion
Market Value (Projected 2033)
$862.6 billion
Largest and Fastest-Growing Segment
Sports betting
Top 10 Competitors Market Share (2022)
2.72%
Compound Annual Growth Rate (CAGR 2018-2023)
3.6%
Compound Annual Growth Rate (CAGR 2020-2025)
5%
Compound Annual Growth Rate (CAGR 2023-2028)
6.1%
Compound Annual Growth Rate (CAGR 2025-2030)
8%
Compound Annual Growth Rate (CAGR 2028-2033)
5.8%
Timeline
- Some scholars trace the history of globalization to the third millennium BCE. (Source: Wikipedia)
0000-00-00
- Origins of globalization can be traced back to the 18th and 19th centuries, driven by advances in transportation and communication technologies. (Source: Wikipedia)
1700-01-01
- Large-scale globalization began. (Source: Wikipedia)
1820-01-01
- The term 'globalization' first appeared in the early 20th century. (Source: Wikipedia)
1900-01-01
- The term 'globalization' developed its current meaning in the second half of the 20th century. (Source: Wikipedia)
1950-01-01
- The term 'globalization' came into popular use to describe the unprecedented international connectivity of the post-Cold War world. (Source: Wikipedia)
1990-01-01
- Globalization progressed rapidly between 1990 and 2010, driven by the information and communication technology revolution and trade liberalization. (Source: Wikipedia)
1990-01-01
- The International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people, and the dissemination of knowledge. (Source: Wikipedia)
2000-01-01
- The top ten competitors in the global sports market made up 2.72% of the total market, with Liberty Media Corporation being the largest competitor at 0.56% share. (Source: web_search_results)
2022-01-01
- The global sports market reached a value of nearly $484.9 billion. (Source: web_search_results)
2023-01-01
- The global sports industry's sales totaled $521 billion. (Source: web_search_results)
2024-01-01
- The global sports analytics market size was estimated at USD 4.47 billion. (Source: web_search_results)
2024-01-01
- The global sports market value is expected to reach $417 billion. (Source: web_search_results)
2025-01-01
- The global sports analytics market is expected to reach USD 5.68 billion. (Source: web_search_results)
2025-01-01
- The global sports market is expected to grow to $651 billion. (Source: web_search_results)
2028-01-01
- The global sports market is predicted to be worth $602 billion. (Source: web_search_results)
2030-01-01
- The global sports analytics market is projected to reach USD 14.48 billion. (Source: web_search_results)
2030-01-01
- The global sports market is expected to reach $862.6 billion. (Source: web_search_results)
2033-01-01
Wikipedia
View on WikipediaGlobalization
Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation, and the advancement of information and communication technologies. The term globalization first appeared in the early 20th century (supplanting an earlier French term mondialisation). It developed its current meaning sometime in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of the post–Cold War world. The origins of globalization can be traced back to the 18th and 19th centuries, driven by advances in transportation and communication technologies. These developments increased global interactions, fostering the growth of international trade and the exchange of ideas, beliefs, and cultures. While globalization is primarily an economic process of interaction and integration, it is also closely linked to social and cultural dynamics. Additionally, disputes and international diplomacy have played significant roles in the history and evolution of globalization, continuing to shape its modern form. Though many scholars place the origins of globalization in modern times, others trace its history to long before the European Age of Discovery and voyages to the New World, and some even to the third millennium BCE. Large-scale globalization began in the 1820s, and in the late 19th century and early 20th century drove a rapid expansion in the connectivity of the world's economies and cultures. The term global city was subsequently popularized by sociologist Saskia Sassen in her work The Global City: New York, London, Tokyo (1991). Globalization describes the growing interdependence of the world's economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information. Countries have built economic partnerships to facilitate these movements over many centuries. Economically, globalization involves goods, services, data, technology, and the economic resources of capital. The expansion of global markets liberalizes the economic activities of the exchange of goods and funds. Removal of cross-border trade barriers has made the formation of global markets more feasible. Advances in transportation, like the steam locomotive, steamship, jet engine, and container ships, and developments in telecommunication infrastructure such as the telegraph, the Internet, mobile phones, and smartphones, have been major factors in globalization and have generated further interdependence of economic and cultural activities around the globe. Between 1990 and 2010, globalization progressed rapidly, driven by the information and communication technology revolution that lowered communication costs, along with trade liberalization and the shift of manufacturing operations to emerging economies (particularly China). In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people, and the dissemination of knowledge. Globalizing processes affect and are affected by business and work organization, economics, sociocultural resources, and the natural environment. Academic literature commonly divides globalization into three major areas: economic globalization, cultural globalization, and political globalization. Proponents of globalization point to economic growth and broader societal development as benefits, while opponents claim globalizing processes are detrimental to social well-being due to ethnocentrism, environmental consequences, and other potential drawbacks. Globalization, characterized by the increased flow of goods, services, capital, people, and ideas across borders, leads to greater global interdependence by integrating national economies, societies, and cultures. This process, intensified since the 1980s by technological advancements and reduced trade barriers, has profound effects on businesses, cultures, politics, and living standards worldwide.
Web Search Results
- Sports Market Opportunities and Strategies to 2033: $862.6 Billion ...
The global sports market reached a value of nearly $484.9 billion in 2023, having grown at a compound annual growth rate (CAGR) of 3.6% since 2018. The market is expected to grow from $484.9 billion in 2023 to $651 billion in 2028 at a rate of 6.1%. The market is then expected to grow at a CAGR of 5.8% from 2028 and reach $862.6 billion in 2033. [...] The global sports market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 2.72% of the total market in 2022. Liberty Media Corporation was the largest competitor with 0.56% share of the market, followed by Life Time Group Holdings with 0.38%, Futbol Club Barcelona with 0.33%, Topgolf Callaway Brands Corp with 0.30%, MARUHAN Corporation with 0.26%, Dallas Cowboys with 0.21%, Real Madrid C.F. with 0.19%, Golden State [...] ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Global Sports Market
- Value of global sports market forecast to exceed $600 billion by ...
July 2, 2025 – London – Leading consultancy Kearney predicts that the global sports market will be worth $602 billion by 2030. Following 5 percent average annual growth since 2020, with the market value expected to reach $417 billion in 2025, this growth rate will accelerate to 8 percent over the next five years. [...] The global market is currently valued at $417 billion, having grown at an average annual rate of 5 percent since 2020, and Kearney predicts growth to $602 billion by 2030. Sports betting has become the largest and fastest-growing segment of the industry. [...] The data shows that gaming has become the largest and fastest-growing segment of the market, with the sports betting market alone worth more than broadcasting, streaming, matchday, and merchandising combined. Rapid growth is also expected in IP commercialization, in particular sponsorship and tier 1 media rights. The report breaks down the value of the global sports market in 2025 as follows: Image 31: Figure : Appendix
- Sports Analytics Market Size & Share | Industry Report, 2030
Report Summary Table of Contents Segmentation Methodology Download FREE Sample Image 4: icon Download Sample Report Sports Analytics Market Summary The global sports analytics market size was estimated at USD 4.47 billion in 2024 and is projected to reach USD 14.48 billion by 2030, growing at a CAGR of 20.6% from 2025 to 2030.The market continues to experience rapid growth, driven by the rising demand for performance optimization across professional and amateur sports. [...] Saudi Arabia South Africa Frequently Asked Questions About This Report How big is the sports analytics market? b. The global sports analytics market size was estimated at USD 4.47 billion in 2024 and is expected to reach USD 5.68 billion in 2025. What is the sports analytics market growth? b. The global sports analytics market is expected to grow at a compound annual growth rate of 20.6% from 2025 to 2030 to reach USD 14.48 billion by 2030.
- Sports - Worldwide | Statista Market Forecast
Revenue in the Sports market is projected to reach US$79.93bn in 2025. Revenue is expected to show an annual growth rate (CAGR 2025-2030) of 4.47%, resulting in a projected market volume of US$99.48bn by 2030. In global comparison, most revenue will be generated United States (US$42.21bn in 2025). The average revenue per user (ARPU) in the Sports market is projected to amount to US$29.40 in 2025. Definition: [...] The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide. Structure: [...] The Sports Market worldwide is experiencing moderate growth, fueled by increasing viewership, rising participation rates, and enhanced fan engagement through digital platforms. Factors such as evolving broadcasting rights and youth interest are also shaping market dynamics. Customer preferences: Consumers are increasingly drawn to immersive sports experiences, reflecting a shift towards interactive engagement through virtual and augmented reality technologies. This trend is particularly evident
- The Sports Industry's $130 Billion Ticket - Morgan Stanley
The global sports industry’s sales totaled $521 billion in 2024 and are growing at an average rate of 8% per year. Despite the strong pace of expansion, a Morgan Stanley Research study shows that there’s opportunity for much more.
Location Data
Global Sports Link, 5, Pilgrims Way, Plashet, London Borough of Newham, London, Greater London, England, E6 1HW, United Kingdom
Coordinates: 51.5346650, 0.0521321
Open Map