Future of a firm
A topic of discussion regarding how companies will operate in the AI era. Nadella suggests that firms will embed their tacit knowledge into their own custom models.
First Mentioned
1/22/2026, 4:20:10 AM
Last Updated
1/22/2026, 4:26:36 AM
Research Retrieved
1/22/2026, 4:26:36 AM
Summary
The future of the firm is undergoing a radical transformation driven by artificial intelligence, shifting from basic AI copilots to autonomous agents that function as 'infinite minds' for knowledge workers. This technological evolution allows organizations to achieve substantial revenue and profit growth while maintaining a stable headcount, primarily through role combination and increased operational velocity. Leaders like Microsoft's Satya Nadella advocate for a platform strategy where success is defined by the economic value generated within a global ecosystem rather than simple market share. However, this future is also marked by extreme market concentration in professional services, where the 'Big Four' (Deloitte, EY, KPMG, and PwC) audit nearly all major public companies, leading to significant regulatory pressure for structural breakups. Strategic planning for the coming years emphasizes a dual approach of top-down strategic initiatives and bottom-up transformation, focusing on hybrid AI infrastructure, human-centric skilling, and the 'four Ps' of people, productivity, profitability, and prosperity.
Referenced in 1 Document
Research Data
Extracted Attributes
Adoption Model
Dual top-down strategic initiatives and bottom-up transformation
Organizational Goal
Growth with flat headcount through role combination
Infrastructure Strategy
Hybrid AI (Local execution on GPUs and NPUs)
Market Concentration Metric
Big Four audit 99% of FTSE 100 companies
Primary Technological Driver
Autonomous AI Agents and Infinite Minds
Strategic Planning Framework
The Four Ps: People, Productivity, Profitability, and Prosperity
Timeline
- The professional services market is dominated by the 'Big Eight' networks before a series of mergers. (Source: Wikipedia)
1990-01-01
- The collapse of Arthur Andersen reduces the dominant networks to the 'Big Four'. (Source: Wikipedia)
2002-01-01
- Reports show the Big Four audit 99% of FTSE 100 and 96% of FTSE 250 companies in the UK. (Source: Wikipedia)
2011-01-01
- Satya Nadella outlines the business revolution of AI agents and flat-headcount growth at Davos. (Source: Document 4e50eb82-56c2-4d20-910f-9a43912c1cd7)
2024-01-01
- Projected manufacturing industry outlook focuses on scaling agentic AI and human-centric manufacturing. (Source: Web Search (Deloitte))
2026-01-01
Wikipedia
View on WikipediaBig Four accounting firms
The Big Four are the four largest professional services networks in the world: Deloitte, EY, KPMG, and PwC. They are the four largest global accounting networks as measured by revenue. The four are often grouped because they are comparable in size relative to the rest of the market, both in terms of revenue and workforce; they are considered equal in their ability to provide a wide scope of professional services to their clients; and, among those looking to start a career in professional services, particularly accounting, they are considered equally attractive networks to work in, because of the frequency with which these firms engage with Fortune 500 companies. The Big Four all offer audit, assurance, taxation, management consulting, valuation, market research, actuarial, corporate finance, and legal services to their clients. A significant majority of the audits of public companies, as well as many audits of private companies, are conducted by these four networks. Until the late 20th century, the market for professional services was dominated by eight networks which were nicknamed the "Big Eight". The Big Eight consisted of Arthur Andersen, Arthur Young, Coopers & Lybrand, Deloitte Haskins and Sells, Ernst & Whinney, Peat Marwick Mitchell, Price Waterhouse, and Touche Ross. The Big Eight gradually reduced due to mergers between these firms, as well as the 2002 collapse of Arthur Andersen, leaving four networks dominating the market at the turn of the 21st century. In the United Kingdom in 2011, it was reported that the Big Four account for the audits of 99% of the companies in the FTSE 100 Index, and 96% of the companies in the FTSE 250 Index, an index of the leading mid-cap listing companies. Such a high level of industry concentration has caused concern, and a desire among some in the investment community for the UK's Competition & Markets Authority (CMA) to consider breaking up the Big Four.
Web Search Results
- Value creation for the future of business
Game Changers are challenging the status quo and redefining the future of business. Listen to our latest PwC Pulse podcast with the CEO of Voya Financial and find out how big challenges can yield big payoffs for everyone. Learn more ## Explore further Growth Strategy and Business Model Transformation Fit for Growth ESG Strategy Cloud & Digital Follow us Audit and Assurance services Consulting Tax services Newsroom Alumni US offices Contact us © 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. [...] ## Carve out your space in the value chain of the future. Envision a world where global crises are solved, then begin breaking that down into workable consumer solutions. Determine what strategies can remove barriers to scaling your business. A legacy business model that's combined with exponential technologies is unlikely to prosper. ## Develop a clear vision of your portfolio and a laser-focused value proposition. Instead of pursuing near-term growth, understand the outcomes you want to deliver in the market, what approaches are needed and how you can measure them. Assess your impact in the context of the industry or contribution to crises, not compared to past performance against sustainability metrics. ## Make large, intentional investments. [...] ## Build a culture that embraces change. Enable your teams to constantly innovate and iterate on how they deliver value. Technologies do little good if your people aren't encouraged to experiment with them. Leaders and employees should be empowered to believe nothing is impossible. ## What does it take to be a Game Changer? Carve your space in the value chain of the future Develop a clear vision of your portfolio and a laser-focused value proposition Make large, intentional investments Embed exponential technologies into your business model Build a culture that embraces change Are you ready to be a game changer? Contact us to learn more. ## How one game changer is redefining the future of business
- Strategic Planning: 5 Planning Steps, Process Guide [2025] - Asana
To develop your strategy, you’re essentially pulling out your compass and asking, “Where are we going next?” “What’s the ideal future state of this company?” This can help you figure out which path you need to take to get there. During this phase of the planning process, take inspiration from important company documents, such as: [...] Strategic planning helps you clearly define your company’s long-term objectives—and maps how your short-term goals and work will help you achieve them. This, in turn, gives you a clear sense of where your organization is going and allows you to ensure your teams are working on projects that make the most impact. Think of it this way—if your goals and objectives are your destination on a map, your strategic plan is your navigation system. In this article, we walk you through the 5-step strategic planning process and show you how to get started developing your own strategic plan. ##### Discover the future of workflow automation Leverage AI-driven solutions to unleash your team's potential with dynamic workflows that adapt to ever-changing business needs and drive company-wide success. [...] A balanced scorecard to help you evaluate four major elements of a business: learning and growth, business processes, customer satisfaction, and financial performance. A SWOT analysis to help you assess both current and future potential for the business (you’ll return to this analysis periodically during the strategic planning process). To fill out each letter in the SWOT acronym, your management committee will answer a series of questions: Strengths: What does your organization currently do well? What separates you from your competitors? What are your most valuable internal resources? What tangible assets do you have? What is your biggest strength? Weaknesses:
- Strategic Planning for 2026: What Business Leaders Need to Know
Prosperity: Profitable businesses are more resilient, contributing to a strong economy and better jobs. Leaders who monitor market trends and anticipate future workforce needs position their organizations for long-term prosperity. By leading with foresight and adaptability, leaders ensure their strategies support resilience and growth. This framework is focused on HR investments, but a similar approach can help leaders in any department explain how their proposed investments relate to the business’s strategy. ## Bringing Data to Life [...] 1. Diagnose:Identify your department’s direct impact on the business. Ask yourself: Where are we today? What should we be measuring, and how does it align to whatever business objective we need to achieve? 2. Develop: Refine a data-driven storyline linking current results to past investments. Effectively demonstrating ROI on your strategic decisions through a compelling story is key for optimal investment. 3. Evolve:Articulate how future investments are essential to achieving the strategic goals your organization is already committed to. Leverage external data demonstrating possible disruption to your business — such as economic shifts, technological advancements, and adaptations in policy — to alter your approach. [...] ## The “4 P’s” of Strategic Planning SHRM has identified four essential elements of strategic planning — people, productivity, profitability, and prosperity — that need to be part of any strategic investment request. Focusing on the “four P’s” enables leaders to craft data-driven stories and demonstrate how their strategies drive both departmental and organizational growth. People:Growing businesses need a human-centric strategy. Connect strategic business goals directly to your people strategy by assessing skills gaps, planning for future talent needs, and fostering a culture that supports development and retention. The right people-focused approach will ensure you have the talent necessary to meet both current and future demands.
- Why Strategic Planning Is Essential for Business Growth
In today's rapidly evolving business landscape, having a clear roadmap for your organization's future isn't just helpful—it's essential. Strategic planning provides the framework that allows businesses to navigate challenges, seize opportunities, and achieve sustainable growth. Let's explore why strategic planning is vital for your organization’s success and when you should consider updating your plan. #### The True Value of Strategic Planning ##### Clarity and Direction A strategic plan is much more than a document that sits on a shelf. It provides a clear vision of what your organization aims to achieve and how to get there. Just as setting personal goals contributes to health and well-being, strategic planning offers businesses the focus and direction needed for sustained success.
- 2026 Manufacturing Industry Outlook | Deloitte Insights
To prepare for a future with agentic AI, manufacturers should consider key factors such as cost, talent, data, technology, governance, and workflow transformation that will be required _at scale._17 This approach could be essential to moving from agentic AI pilots to full-scale implementation—a trend that is likely to accelerate in the year to come.18 Image 25 2. Supply chain: New digital tools can offer transformative solutions for managing global supply chain complexity [...] ### Future in focus: Humans to remain at the center of AI-enabled manufacturing Image 31