55/45 Revenue Split
YouTube's standard monetization model via its Partner Program, where 55% of advertising revenue is given to creators, and the platform retains 45%. This take-rate was questioned for top-tier creators.
First Mentioned
10/9/2025, 5:01:46 AM
Last Updated
10/9/2025, 5:02:20 AM
Research Retrieved
10/9/2025, 5:02:20 AM
Summary
The 55/45 revenue split is a core monetization model on YouTube, where creators receive 55% of the ad revenue and YouTube retains 45%. This model also applies to YouTube Premium revenue, with 55% going to channels based on watch time. The fairness of this split, particularly for high-profile creators like Tucker Carlson and Mr. Beast, was a significant point of discussion during an interview with YouTube CEO Neal Mohan on the "All-In Podcast." Mohan highlighted that the YouTube Partner Program, which utilizes this split, has distributed over $70 billion to creators, underscoring its role in the digital creator economy. While 55/45 is the standard, some factors like YouTube Premium subscriptions or large viewership may lead to different arrangements. To participate, creators must join the YouTube Partner Program, meeting requirements such as 1,000+ subscribers and 4,000+ watch hours.
Referenced in 1 Document
Research Data
Extracted Attributes
Platform
YouTube
Applies to
Ad revenue, YouTube Premium revenue
Payment Frequency
Monthly
Payment Threshold
$100 minimum
Associated Program
YouTube Partner Program (YPP)
Creator Revenue Share
55%
Platform Revenue Share
45%
Potential for higher share
YouTube Premium creators, big channels
YPP Requirement (Subscribers)
1,000+
YPP Requirement (Watch Hours)
4,000+ in 12 months
Timeline
- Publication of an article detailing YouTube's 55/45 ad revenue share model, confirming its current operation. (Source: web_search_results)
2024-07-03
- The 55/45 revenue split was a key topic of discussion during an interview with YouTube CEO Neal Mohan on the 'All-In Podcast', where its fairness for top creators was challenged. (Source: document 5a31daeb-e653-4fbc-8e8f-b47c43f29181)
Undated
Wikipedia
View on WikipediaPowerball (Australia)
Powerball is a national lottery game, owned and operated by each Australian state and territory lottery licensee. This includes those licensees under The Lottery Corporation’s The Lott lottery brand, such as New South Wales Lotteries in New South Wales and the Australian Capital Territory, Tattersalls in Victoria, Tasmania and the Northern Territory, Golden Casket in Queensland and South Australian Lotteries in South Australia. The government-owned Lotterywest owns and operates the lottery game in Western Australia. Powerball in Australia started in 1996 as a Tattersall's two-barrel, lotto-type gambling game, four years after the game of the same name had started in the USA. At the time, five balls were drawn from the first barrel, which contained 45 balls, then the single Powerball number was drawn from a barrel also containing 45 balls, with the odds of winning the top prize 1 in 54,979,155. The highest Australian Powerball jackpot was A$200 million on 1 February 2024 and was shared by two ticket holders. The biggest individual Powerball jackpot won by one ticket is A$150 million, won in May 2024. Most jackpot wins are not shared by multiple tickets. A minimum of three numbers is needed, those being two regular numbers plus the Powerball. Winners always collect in lump sum parimutuel winnings. The game was first revamped on 1 March 2013; drawing six regular numbers from 40 balls plus a Powerball using 20 balls decreasing the odds of winning the top prize to 1 in 76,767,600. This also allowed the introduction of an 8th prize division (two main numbers plus the Powerball). Other changes include an increase of 10c per play, and the introduction of an option (QuickHit40) which "wheel" the 40 Powerballs although not guaranteeing a prize. The current Powerball format was introduced on 19 April 2018, using two Smartplay Halogen II draw machines with the intention of offering bigger jackpots and creating more overall winners. In each draw, seven winning numbers are selected from a pool of 35, while the additional Powerball continues to be drawn from a separate pool of 20 balls. This format substantially decreased the odds of winning the top prize to 1 in 134,490,400. A new, 9th prize division was added. To enable the new format, the cost of Powerball entries was increased.
Web Search Results
- YouTube Ad Revenue Share: How It Works - TapeReal
1. Read YPP terms of service 2. Set up Google AdSense account 3. Turn on 2-step verification 4. Apply in YouTube Studio 5. Wait for YouTube's decision After you apply, YouTube will check your channel and let you know if you're accepted. ## Ad Revenue Sharing Basics ### The 55-45 Revenue Split YouTube shares ad money with creators using a simple split: | Party | Share of Ad Revenue | --- | | YouTube | 45% | | Creator | 55% | [...] This means for every $1 in ad money, YouTube keeps $0.45 and the creator gets $0.55. This split applies to all ad types on YouTube. ### What Affects Revenue Share Percentages While 55-45 is the usual split, some things can change it: YouTube Premium creators may get a bigger share Big channels with lots of viewers might get better deals ### Revenue Splits for Different Ad Types YouTube has many ad types, each with its own split: [...] # YouTube Ad Revenue Share: How It Works published on 03 July 2024 Here's a quick overview of YouTube's ad revenue sharing system: YouTube splits ad revenue 55/45 with creators (creators get 55%) To earn, you must join the YouTube Partner Program (YPP) YPP requirements: 1,000+ subscribers, 4,000+ watch hours in 12 months Main ad types: display, overlay, skippable/non-skippable video, bumper Key factors affecting earnings:
- Top 5 Revenue-Sharing Models for YouTubers - Fundmates
1. YouTube AdSense Split: Earn 55% of ad revenue while YouTube takes 45%. Reliable but depends on CPM, watch time, and audience location. Payments require a $100 minimum threshold. 2. Brand Deals: Collaborate with brands for flat fees or performance-based payments. Requires negotiation skills and audience alignment. 3. Channel Memberships: Offer perks to paying subscribers. Creators keep 70% of membership fees; YouTube takes 30%. Focus on exclusive content to retain members. [...] Pro Tip: Combine multiple models to maximize earnings while keeping your content high-quality and audience-focused. ## Is YouTube's Ad Model Working? The Truth Behind Revenue ... ## 1. YouTube AdSense Split The YouTube AdSense split is the main way creators earn money on the platform. With this system, creators keep 55% of ad revenue, while YouTube takes 45%. This applies to all ad formats, including pre-roll, mid-roll, and overlay ads. AdSense earnings depend on several key factors: [...] | AdSense Revenue Component | Details | --- | | Revenue Split | 55% to creators, 45% to YouTube | | Payment Schedule | Monthly, once the $100 minimum is reached | | Funding Alternatives | Fundmates offers upfront payouts | | Revenue Insights | Real-time analytics and monthly reports | ## 2. Brand Deal Income Brand deals are a key way for YouTubers to earn money, offering more flexible payment options compared to AdSense. These agreements typically fall into a few common payment structures:
- Revenue sharing: Overview, definition, and example - Cobrief
Imagine a content creator who partners with a video streaming platform like YouTube. The platform allows the creator to upload videos, and in return, the creator shares a portion of the ad revenue generated from the videos. The revenue sharing agreement might stipulate that YouTube keeps 45% of the revenue while the content creator receives the remaining 55%. The agreement ensures both parties benefit from the content, with YouTube profiting from the ads and the content creator earning money [...] > “The parties agree that all revenue generated from the sale of the product will be split as follows: 60% to the Developer and 40% to the Distributor. Payments will be made quarterly, with each party receiving their respective share within 30 days of the close of each quarter.” ### Conclusion [...] Revenue sharing is a business arrangement where two or more parties agree to divide the income generated from a particular activity, product, or service according to a predetermined percentage or formula. This typically occurs when different entities or departments collaborate to generate income, and each party is entitled to a portion of the revenue based on their contribution or role.
- You should at least know that 55% of YouTube Premium revenue ...
You should at least know that 55% of YouTube Premium revenue goes to channels, and 45% goes to YouTube : r/youtube Skip to main contentYou should at least know that 55% of YouTube Premium revenue goes to channels, and 45% goes to YouTube : r/youtube Open menu Open navigation [...] Edit 2: To clarify, the money is distributed to channels based on which ones you spend the most time watching. As long as they are in the partner program so are monetized. Read more Share Related Answers Section Related Answers Understanding YouTube Premium revenue sharing YouTube Premium subscriber count insights YouTube partner program revenue split details YouTube annual revenue breakdown YouTube profitability analysis [...] Minneapolis school shooting Rashee Rice gets 6-game ban Ankylosaur's extreme armor found Thielen traded to Vikings Helldivers 2 player surge Denmark summons US envoy US slaps 50% tariff on India Silent Hill trailer divides fans Nazi-looted art found in Argentina Spotify brings back DMs KPop Demon Hunters new record Rana Daggubati's AMA buzz Swift, Kelce engaged Cook responds to Trump Utah map redraw ordered Kick faces $49M fine probe
- 33.4 Revenue disclosures - PwC Viewpoint
to the material right for the optional renewals. The practical alternative in ASC 606-10-55-45 is an approach for estimating the standalone selling price of the option to renew the contract. It does not impact the determination of the transaction price for the contract, which is $100,000. It does, however, result in allocating $20,000 of the $100,000 transaction price to the option to renew the contract. [...] FSP Corp enters into a noncancellable agreement on March 31, 20X1 to provide one year of maintenance services to a customer for $100,000 beginning on April 1, 20X1. The agreement allows the customer to renew the maintenance services for additional one-year periods for $70,000 each year. FSP Corp concludes that the pricing of the optional renewals provides a material right and elects to apply the practical alternative in ASC 606-10-55-45 to allocate the transaction price to the optional