Go Woke Community

Extracted Attributes

• 2023 Status

  Business Loser (per All-In Podcast Bestie Awards)

• Term Origin

  African American communities (early to mid-1900s)

• Consumer Impact

  64% of global consumers buy or boycott based on political leanings

• Alternative Name

  Corporate Sociopolitical Activism (CSA)

• Primary Focus Areas

  Racial justice, LGBTQ rights, gender equality, climate change, reproductive rights

• Coined 'Woke Capital'

  Ross Douthat (2018)

Timeline

• Negro Mine Workers use the term 'stay woke' in a statement advocating against discriminatory pay. (Source: NAACP)

  1940-01-01

• The term 'woke' gains widespread popularity during the Black Lives Matter movement and Ferguson protests. (Source: ABC News)

  2014-01-01

• Columnist Ross Douthat coins the term 'Woke Capital' in an article for The New York Times. (Source: Wikipedia)

  2018-01-01

• Brands engage in unprecedented levels of activist behavior in response to global protests against racial injustice. (Source: Wikipedia)

  2020-01-01

• The All-In Podcast names the Go Woke Community a 'business loser' of the year due to consumer backlash. (Source: Document 47c5a1f9-3bf9-4d68-ae85-a92717b28f78)

  2023-12-31

Corporate sociopolitical activism

Corporate sociopolitical activism (CSA) refers to a firm's public demonstration of support or opposition to a partisan sociopolitical issue. CSA has become increasingly prominent in the 2010s and 2020s, as firms have taken stances on issues such as climate change, racial justice, reproductive rights, gun control, immigration, LGBTQ rights, and gender equality. Several terms, such as woke capitalism, woke capital, and stakeholder capitalism, are used by some commentators to refer to a form of marketing, advertising, and corporate structures that pertains to sociopolitical standpoints tied to social justice and activist causes. The term was coined by columnist Ross Douthat in "The Rise of Woke Capital", an article written for and published in The New York Times in 2018. CSA is comparable but distinct from two related firm activities: corporate social responsibility (CSR) and corporate political activity (CPA). Firms may engage in CSA to appeal to purpose-driven ideals, as well as contribute to more strategic motives, in line with consumers' existing preferences for moral purchasing options. A recent study found that 64% of global consumers choose to buy or boycott a given brand on the basis of its political leanings, a result suggesting the increasing importance of ethical consumerism practices. A 2020 survey of CMOs revealed that a growing proportion of marketing leaders find it acceptable to make changes to products and services in response to political issues (47%), have executives speak out on political issues (33%), and use marketing communications to speak out on political issues (28%). Furthermore, brands engaged in an unprecedented level of activist behavior in response to consumers protesting racial injustice in 2020. Firms have historically strayed from vocalizing stances on controversial sociopolitical matters, with the understanding that doing so could sever certain stakeholder relationships; however, modern cultural shifts have precipitated a "hyper-partisan" climate, leading to demand for firms to exercise purpose-driven efforts in the marketplace. As stated by Richard Edelman, chief executive officer (CEO) of Edelman, "Brands are now being pushed to go beyond their classic business interests to become advocates. It is a new relationship between a company and consumer, where a purchase is premised on the brand's willingness to live its values, act with purpose, and, if necessary, make the leap into activism."

Web Search Results

• Woke

  According to French sociologist and political scientist Alain Policar") (fr), woke originated from African American communities to describe awareness of social injustices and has been used pejoratively by French politicians from the former republican left, the right and the far right to label individuals engaged in anti-racist, feminist, LGBTQ, and environmental movements. This derogatory usage gave rise to the noun wokisme, suggesting a homogeneous political movement propagating an alleged [...] The term woke became increasingly common on Black Twitter, the community of African American users of the social media platform Twitter. André Brock, a professor of black digital studies at the Georgia Institute of Technology, suggested that the term proved popular on Twitter because its brevity suited the platform's 140-character limit. According to Charles Pulliam-Moore, the term began crossing over into general internet usage as early as 2015. The phrase stay woke became an Internet meme, [...] ##### United Kingdom

• What does 'woke' mean and why are some conservatives ...

  However, the term was originally coined by progressive Black Americans and used in racial justice movements in the early to mid-1900s. ## Where does the term come from? To be "woke" politically in the Black community means that someone is informed, educated and conscious of social injustice and racial inequality, Merriam-Webster Dictionary states. [...] The term, in one of its contemporary meanings, began to gain more popularity at the start of the Black Lives Matter movement in 2014, according to Merriam-Webster Dictionary. The Ferguson, Missouri, protests that year spotlighted the social injustices and police brutality faced by the Black community following the fatal police shooting of Michael Brown. [...] "Woke" has been used by several presidential GOP candidates including former President Donald Trump, Florida Gov. Ron DeSantis, and Vivek Ramaswamy who penned a book "Woke Inc.: Inside Corporate America’s Social Justice Scam." Woke is defined by the DeSantis administration as "the belief there are systemic injustices in American society and the need to address them," according to DeSantis' general counsel, as reported by The Washington Post. ## Popular Reads

• Reclaiming the Word “Woke” as Part of African American ...

  You can become a Champion for Change and receive a t-shirt with your monthly gift of $19 a month or more right now. ### Make a Difference - Donate $19$25$50$75$150$228$1000Other [...] WHEREAS, The term "Woke" has been similarly misused, as traditionally and white-focused media have reframed "Woke" as trendy new slang, eroding its cultural connection and separating the term from its historical grounding in social justice; and [...] WHEREAS, The words "Wake Up" and "Woke" have served as a call to action as conveyed by social activist Marcus Garvey who stated, "Wake up Ethiopia! Wake up Africa", and the Negro Mine Workers who in 1940 issued the statement, "We were asleep. But we will stay woke from now on," in advocating against discriminatory pay; and

• The Go Programming Language

  # Build simple, secure, scalable systems with Go An open-source programming language supported by Google Easy to learn and great for teams Built-in concurrency and a robust standard library Large ecosystem of partners, communities, and tools Get Started Download Opens a new window with the Get Started guide. Opens a new window to download Go. Download packages for Windows 64-bit, macOS, Linux, and more [...] “At the time, no single team member knew Go, but within a month, everyone was writing in Go and we were building out the endpoints. It was the flexibility, how easy it was to use, and the really cool concept behind Go (how Go handles native concurrency, garbage collection, and of course safety+speed.) that helped engage us during the build. Also, who can beat that cute mascot!”

• Go (programming language ) - Wikipedia

  In August 2018, the Go principal contributors published draft designs for generic programming and error handling and asked users to submit feedback. However, the error handling proposal was eventually abandoned. [...] Go is a high-level, general-purpose programming language that is statically-typed and compiled. It is known for the simplicity of its syntax and the efficiency of development that it enables through the inclusion of a large standard library supplying many needs for common projects. It was designed at Google in 2007 by Robert Griesemer, Rob Pike, and Ken Thompson, and publicly announced in November 2009. It is syntactically "Syntax (programming languages)") similar to C "C (programming [...] The omission of certain features (for example, functional-programming shortcuts like `map` and Java-style `try`/`finally` blocks) tends to encourage a particular explicit, concrete, and imperative programming style. On day one the Go team published a collection of Go idioms, and later also collected code review comments, talks, and official blog posts to teach Go style and coding philosophy.