Content ID

Extracted Attributes

• Type

  Digital fingerprinting system

• Purpose

  Identify and manage copyrighted content

• Developer

  Google

• Functionality

  Compares uploaded videos against a database of registered audio and video files

• Previous Name

  Video Identification

• Accuracy (2011)

  Very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File

• Primary Platform

  YouTube

• Content Owner Actions

  Block matching content, monetize content (add advertisements, track viewing statistics)

• Development Cost (by 2016)

  $60 million

• Eligibility for Content ID

  Only granted to copyright owners who meet specific criteria, owning exclusive rights to a substantial body of original material frequently uploaded by the YouTube user community

• Total Investment (by 2018)

  at least $100 million

• Payments to Copyright Holders (by 2016)

  approximately $2 billion

Timeline

• Content ID system began to be implemented by Google/YouTube. (Source: Wikipedia, Web Search)

  2007

• YouTube had invested tens of millions of dollars in the Content ID technology. (Source: Web Search)

  2010

• YouTube described Content ID as 'very accurate' in finding matching uploads. (Source: Web Search)

  2011

• A $1 billion lawsuit by Viacom against YouTube, which was a significant factor in the development and evolution of Content ID, was settled. (Source: Web Search)

  2014

• Content ID had cost $60 million to develop and had led to approximately $2 billion in payments to copyright holders. (Source: Wikipedia, Web Search)

  2016

• Google had invested at least $100 million into the Content ID system. (Source: Wikipedia)

  2018

• Content ID serves as a foundational system and blueprint for new technologies like Likeness Detection, aimed at protecting creators' likeness rights in generative AI. (Source: Related Documents)

  Ongoing

Content ID

Content ID is a digital fingerprinting system developed by Google which is used to easily identify and manage copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches. Content owners have the choice to have matching content blocked or to monetize it. The system began to be implemented around 2007. By 2016, it had cost $60 million to develop and led to around $2 billion in payments to copyright holders. By 2018, Google had invested at least $100 million into the system.

Web Search Results

• Content ID - Wikipedia

  Content ID is a digital fingerprinting "Fingerprint (computing)") system developed by Google which is used to easily identify and manage copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches. Content owners have the choice to have matching content blocked or to monetize it. The system began to be implemented around 2007. By 2016, it had cost $60 million to develop and led to [...] ## Overview [edit] Content ID creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flagged as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the "infringing" video with proceeds automatically going to the content owner. [...] the right to distribute. The system was initially called "Video Identification" and later became known as Content ID. By 2010, YouTube had "already invested tens of millions of dollars in this technology". In 2011, YouTube described Content ID as "very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File".

• Guide to YouTube Content ID & Copyright Notices - Envato Support

  Content ID is a popular digital fingerprinting system that content creators can use to easily identify and manage their copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches. When a video is matched to Content ID registered content, a copyright notice will appear on the video, and the content owner may choose to take certain actions, such as: [...] Many online-based music composers, including some of those that sell licenses to their music via Envato Elements, have their content digitally fingerprinted via Content ID to help protect against unauthorized uses, and also use these YouTube Partner platforms to administer and manage their content. [...] YouTube Partner platforms use the Content ID system to manage and administer this copyrighted content on behalf of content owners. They include FUGA (previosuly Adrev), HAAWK/Identifyy, SourceAudio, Audiam, TuneCore and EliteAlliance. They, in turn, provide users with various information such as which videos their content is used in, tracking of unauthorized uses, viewership reports, and distribution of any monetization earnings.

• Using Content ID - YouTube Help

  Content ID is YouTube's automated, scalable system that enables copyright owners to identify YouTube videos that include content they own. YouTube only grants Content ID to copyright owners who meet specific criteria. To be approved, you must own exclusive rights to a substantial body of original material that is frequently uploaded by the YouTube user community. [...] Content ID continuously compares new uploads to the references for your assets. Matching videos are automatically claimed on behalf of the asset, and your specified match policy is applied to the claimed videos before they are published on YouTube. Content ID also performs a "legacy scan" to identify matching videos uploaded before your asset was created. Recent uploads and popular videos are scanned first. 4. Manage and monitor your content.

• YouTube Content ID: What is it and How Does it Work? - Wyzowl

  Content ID is Google’s multi-million dollar automated system for protecting content owners from copyright infringements. Believe it or not, Content ID has been around since as far back as 2007. Initially known as “Video Identification”, Content ID came about in no small part due to several high profile legal cases against YouTube (and others) at the time. Notably a $1 billion lawsuit by Viacom, which was eventually settled in 2014. [...] Video examplesWall of lovePricing Back to blog # YouTube Content ID: What is it and How Does it Work? Written by: Hassan Ali Last updated: February 23, 2024 Approx reading time: Last updated on 24th November 2023 Content ID is YouTube’s digital fingerprinting system for identifying and managing copyrighted content. [...] If you’re a content creator, the dawn of Content ID means you have to be more careful than ever about what third-party footage and music you use in your videos. If in doubt, your safest bet is to produce your own YouTube videos and use royalty-free music tracks. It’s far easier to post an original video composition than to feature someone else’s work and then try to dispute a Content ID claim. Innovation, not imitation, is the name of the game!

• How does YouTube Content ID & Rights Ownership work? - TuneCore

  Content ID is YouTube’s digital fingerprinting system for identifying and managing copyrighted content. When TuneCore distributes your music to YouTube, their Content ID system automatically generates an asset. Each individual asset is stored in YouTube’s Content ID database, which then scans all new and existing videos for matching content upon upload.

• Instance Of

  Q4167410