SaaS business models

Topic

The business model of selling Software-as-a-Service, typically via recurring subscriptions. The discussion questions the defensibility and pricing power of many SaaS companies, suggesting they are ripe for disruption.


First Mentioned

1/5/2026, 5:25:55 AM

Last Updated

1/5/2026, 5:29:59 AM

Research Retrieved

1/5/2026, 5:29:59 AM

Summary

Software as a Service (SaaS) is a cloud computing delivery model where software applications are hosted by a provider and accessed by clients over the internet, typically via web browsers or locally installed software. Emerging around 2000, SaaS became the dominant software deployment method by 2023, fundamentally shifting the industry from perpetual licensing to recurring revenue streams such as subscriptions and usage-based fees. The model relies on multi-tenant architectures and rented infrastructure (IaaS or PaaS) to provide scalability and continuous availability. While historically praised for high margins and predictable cash flows, recent industry analysis—spurred by events like the Carta data misuse scandal—has questioned the long-term pricing power and lack of network effects in traditional SaaS models. This has led to a strategic pivot toward 'Vertical SaaS' for specific industries and the rise of open-source alternatives aimed at disrupting established players.

Referenced in 1 Document
Research Data
Extracted Attributes
  • Key Market Trend

    Shift toward Vertical SaaS (industry-specific solutions)

  • Architecture Type

    Multi-tenant (shared resources)

  • Deployment Status

    Main form of software application deployment as of 2023

  • Software Versions

    Typically a single version supported across one configuration

  • Primary Revenue Model

    Recurring subscriptions and usage-based fees

  • Infrastructure Dependency

    Infrastructure as a Service (IaaS) or Platform as a Service (PaaS)

Timeline
  • SaaS begins to emerge as a viable software delivery model, separating software ownership from use. (Source: Wikipedia)

    2000-01-01

  • SaaS is recognized as the primary form of software application deployment globally. (Source: Wikipedia)

    2023-01-01

  • The All-In podcast hosts debate the diminishing pricing power and lack of network effects in SaaS models following the Carta scandal. (Source: a7a96b3e-b0a7-41e7-a179-b42068a2117b)

    2024-01-12

Software as a service

Software as a service (SaaS ) is a cloud computing service model in which a provider delivers application software to clients while managing the required physical and software resources. SaaS applications are accessed via either a web application or locally-installed software. Unlike other software delivery models, SaaS separates "the possession and ownership of software from its use." SaaS use began around 2000, and by 2023 was the main form of software application deployment. Unlike most self-hosted software products, only one version of the software exists and only one operating system and configuration is supported. SaaS products typically run on rented infrastructure as a service (IaaS) or platform as a service (PaaS) systems including hardware and sometimes operating systems and middleware, to accommodate rapid increases in usage while providing instant and continuous availability to customers. SaaS customers have the abstraction of limitless computing resources, while economy of scale drives down the cost. SaaS architectures are typically multi-tenant; usually they share resources between clients for efficiency, but sometimes they offer a siloed environment for an additional fee. Common SaaS revenue models include freemium, subscription, and usage-based fees. Unlike traditional software, it is rarely possible to buy a perpetual license for a certain version of the software. There are no specific software development practices that distinguish SaaS from other application development, although there is often a focus on frequent testing and releases.

Web Search Results
  • SaaS Enterprise Software: Mastering the SaaS Business ...

    Enterprise software-as-a-service (SaaS) business model is a strategy used to sell cloud-based software to customers on a recurring basis. There are countless iterations of SaaS business models that use different strategies to attract customers, such as: Freemium (Spotify) Storage amount (Microsoft One Drive) Per-user (Asana) Processor time & data transferred (AWS) Advertising (Google w/ Google Ads) Broker fees (Robinhood) Project-based (Basecamp) And many more… [...] Recurring revenue is the foundation of enterprise SaaS business models—which is why customer loyalty is worth its weight in gold. Recurring payments ensure SaaS business models are repeatable, scalable, and profitable growth machines. ### 2. Easy to scale All the predictable revenue generated from subscription services makes expansion a breeze. SaaS companies tend to have high margins, which allows them to funnel profits into expansionary marketing and sales. ### 3. Sticky products [...] ## Customer acquisition models for enterprise SaaS business models SaaS companies use several models to attract and grow their customer base—some with upfront costs and others that forgo profitability to boost their subscriber count. Each of these models can potentially lower the cost of acquisition with the hopes of converting customers later. Here are the most popular customer acquisition models SaaS companies are using today: ### Freemium pricing

  • SaaS Business Model: Key Strategies, Metrics & Trends 2025

    ## Defining the SaaS Business Model At its core SaaS is a cloud computing service model in which the provider hosts the application and all supporting infrastructure, making it available to customers over the internet. Customers access the service through a web browser or app, and they do not need to install, maintain, or update the software themselves. Learn: 14 Proven SaaS Lead Generation Strategies for B2B Growth [...] Software as a Service (SaaS) is a software delivery and business model where a provider hosts the application in the cloud and customers access it over the internet. Instead of one-time licenses, revenue comes from recurring subscriptions or usage-based fees. [...] While horizontal platforms such as Salesforce or Slack grab headlines, the fastest-growing software as a service business model gains today are being made in vertical niches. Vertical SaaS business model examples include Veeva (life-sciences CRM), Procore (construction management), and Clio (legal practice software). Each of these companies took a single industry, embedded regulatory workflows, and packaged the result as a cloud subscription.

  • Understanding the SaaS Business Model: How Does it Work?

    We even have a Business Model Template that will help you set goals and communicate them effectively to investors. Every SaaS startup exists because it has identified – and intends to sell the solution for – a pain point, problem, or area of unnecessary friction in enterprise. Commonly, the SaaS business model targets B2B solutions, such as inventory management and order tracking for ecommerce, or more effective inter-organization communications solutions for companies. [...] More frequently, however, SaaS business model designs are built to capitalize on recurring monthly revenues. This is true of both enterprise-level startup ideas to solve B2B problems, as it is B2C marketing solutions or consumer-level SaaS solutions to make daily life easier. [...] This kind of transactional revenue makes a good SaaS business model for companies such as ecommerce payment gateways. A subscription model would be less successful here by far – it makes sense to simply take a small fee for services rendered per transaction. Cryptocurrency exchanges such as Coinbase are another example of the transactional revenue SaaS business model.

  • 10 Business Models SaaS: Top Trends for 2025 - Acquire.com Blog

    The subscription-based model is the most common SaaS business model. It relies on recurring revenue, where customers pay a regular fee – typically monthly, quarterly, or annually – to access the software. This model benefits both businesses and customers. Businesses enjoy predictable growth and simplified financial planning thanks to continuous revenue streams. Customers gain access to valuable software without large upfront costs. ### Key Features of the Subscription-Based Model [...] The Open Core SaaS model presents a compelling approach to building a successful SaaS business. It combines the power of open-source software with the potential for substantial revenue from proprietary features. This model strategically blends community engagement and broad adoption of a free, open-source core product with income generated through premium features and services for enterprise users. This dual nature makes it an attractive option for both users and businesses. [...] ## 3. Usage-Based/Pay-As-You-Go SaaS Model The Usage-Based/Pay-As-You-Go SaaS model is a cornerstone of modern cloud computing. Instead of a recurring flat fee, customers are billed based on their actual service usage. This provides a valuable proposition for both customers and providers.

  • SaaS business model: How do SaaS businesses work? | Stripe

    Software-as-a-service (SaaS) is a billing and delivery model for software that is so superior to the traditional method for selling software licenses that it restructures businesses around itself. This has led SaaS businesses to have a distinct body of practice. Unfortunately, many entrepreneurs discover this body of practice the hard way, by making mistakes that have been made before, rather than by spending their mistake budget on newer, better mistakes. [...] ## The fundamental equation of SaaS The SaaS model fundamentally works by financializing software: Instead of selling software as a product with a sticker price, it sells the software as if it were a financial instrument, with a probabilistically forecastable cash flow.