Attitude Era

Extracted Attributes

• Type

  Period of professional wrestling

• Impact

  Record highs in television ratings, merchandise sales, pay-per-view buy rates

• Country

  United States

• Era Name

  Attitude Era

• Preceding Era

  New Generation Era

• Succeeding Era

  Ruthless Aggression Era

• General End Date

  2002

• Specific End Date

  2002-05-05

• General Start Date

  1997

• Key Characteristics

  Adult-oriented content, increased depicted violence, profanity, sexual content, unpredictable storylines, antihero personas, modern heel characters, emphasis on storytelling and charisma

• Specific Start Date

  1997-11-09

• Primary Organization

  World Wrestling Federation (WWF, now WWE)

• Associated Rebranding

  Raw Is War, 'scratch' logo, official 'Attitude' name promotion

Timeline

• Stone Cold Steve Austin delivers a 'heretical speech' during his King of the Ring coronation, cited by some as a precursor to the Attitude Era. (Source: Web Search Results)

  1996

• The 'edgier attitude' begins to become apparent with Bret Hart's frustration and character shift. (Source: Web Search Results)

  1997

• D-Generation X (DX) is officially formed on Raw, becoming a groundbreaking faction of the era. (Source: Web Search Results)

  1997-10-13

• The Montreal Screwjob occurs at Survivor Series, a key event in the evolution of the Attitude format and cited by some as the official start of the era. (Source: Summary, Wikipedia, Web Search Results)

  1997-11-09

• Stone Cold Steve Austin wins the WWF Championship over Shawn Michaels at WrestleMania XIV, an event cited as a starting point for the era. (Source: Web Search Results)

  1998-03-29

• The WWF Women's Championship is reactivated after years of dormancy. (Source: Wikipedia)

  1998-09

• The Hardcore Championship is established, creating a chaotic division with no disqualification matches. (Source: Summary, Wikipedia)

  1998-11

• World Championship Wrestling (WCW) is bought out by the WWF, concluding the Monday Night War. (Source: Web Search Results)

  2001-03

• The Attitude Era concludes, succeeded by the Ruthless Aggression Era. (Source: Web Search Results)

  2002-05-05

• A three-disc documentary set titled 'The Attitude Era' is released on DVD and Blu-ray. (Source: Web Search Results)

  2012-11-20

Attitude Era

The Attitude Era was a major era of professional wrestling within the World Wrestling Federation (WWF, now WWE), succeeding the 'New Generation Era'. The Attitude Era was characterized by adult-oriented content, which included increased depicted violence, profanity, and sexual content, as well as disregarding the "good guys versus bad guys" formula in favor of unpredictable and shocking storylines, in a significant shift from the "traditional" and family-friendly output that the WWF had produced up until that point. There is no definite beginning and ending for the Attitude Era, but a period between the years 1997 and 2002 is most often cited, succeeded by the moderately toned down 'Ruthless Aggression Era'. The era was spearheaded during the Monday Night War when WWF's Raw went head-to-head with rival World Championship Wrestling's (WCW) Nitro in a weekly battle for TV ratings. As part of the change, the WWF also rebranded its flagship show (which became Raw Is War), redesigned the arena setups, and later introduced the "scratch" logo and officially referred to and promoted the "Attitude" name. The Attitude Era was a highly successful period for the company with television ratings, merchandise sales,and pay-per-view buy rates for the WWF reaching record highs and it also came at a time of a general shift in American television moving away from family-friendly to "edgier" content, with the WWF pushing the limits of what was deemed acceptable for TV. Bret Hart, Shawn Michaels, Sycho Sid and Stone Cold Steve Austin were among the wrestlers that ushered in the Attitude Era, with events such as Hart's explicit rant, the formation of D-Generation X and the Montreal Screwjob being key points of evolution to the Attitude format. However, Hart and Sid both left the WWF at the dawn of the era, and Michaels retired soon after. Steve Austin would go on to become a major superstar of the Attitude Era and was joined by many new stars including The Rock, Triple H, Kane, Mick Foley (in various personas), Chyna and Kurt Angle, whereas The Undertaker continued to be popular as a veteran, and the company's chairman Vince McMahon would form a villainous persona out of himself, involving his real-life family in storylines. The Austin–McMahon feud was one of the longest-running and most prominent rivalries of the era. WWF also signed a number of wrestlers who left WCW during this boom period, including Chris Jericho, Eddie Guerrero, Chris Benoit, and the Big Show. In addition, the WWF Women's Championship was reactivated in September 1998 after years of dormancy, and most of the company's female talent, such as Sable, Sunny and Stacy Keibler during this time period were marketed as sex symbols booked in sexually provocative gimmick matches (e.g., "bra and panties", bikini, lingerie, etc.), whereas prominent female stars such as Chyna, Lita, and Trish Stratus were presented as serious wrestlers. The era also saw the resurgence of tag team wrestling, namely The Hardy Boyz, The Dudley Boyz, and Edge & Christian, who were featured in several destructive, physical and stunt-filled Tables, Ladders and Chairs matches during this era. Distinguished stables that were established in this era include D-Generation X, Nation of Domination, The Corporation, Ministry of Darkness, Corporate Ministry and The Brood, and had developed major rivalries among each other. Also, the Hardcore Championship was established in November 1998, a chaotic division involving no disqualification, falls count anywhere matches that would start ringside and then would be taken outside, with blunt weapons involved.

Web Search Results

• Attitude Era - Wikipedia

  The Attitude Era was a major era of professional wrestling within the World Wrestling Federation (WWF, now WWE), succeeding the 'New Generation Era'. The Attitude Era was characterized by adult-oriented content, which included increased depicted violence, profanity, and sexual content, as well as disregarding the "good guys versus bad guys" formula in favor of unpredictable and shocking storylines, in a significant shift from the "traditional" and family-friendly output that the WWF had [...] The era was spearheaded during the Monday Night War when WWF's Raw went head-to-head with rival World Championship Wrestling's (WCW) Nitro in a weekly battle for TV ratings. As part of the change, the WWF also rebranded its flagship show (which became Raw Is War), redesigned the arena setups, and later introduced the "scratch" logo and officially referred to and promoted the "Attitude" name. The Attitude Era was a highly successful period for the company with television ratings, merchandise [...] On November 20, 2012, a three-disc documentary set simply entitled The Attitude Era was released on DVD and Blu-ray. The video cover is a collage of WWF Superstars and celebrities of that era, designed as a parody of The Beatles' Sgt. Pepper's Lonely Hearts Club Band album cover. Volume 2 was released in November 2014. Volume 3 was released on August 9, 2016. Volume 4, 1997: Dawn of the Attitude, was released on October 3, 2017. Volume 5, Best of 1996: Prelude to Attitude, was released on

• Attitude Era - Pro Wrestling Wiki - Fandom

  The Attitude Era was a period in the World Wrestling Federation (WWF) and professional wrestling history that began as a direct result of the Monday Night Wars and culminated with the conclusion of the Wars in 2001. Similar to the 1980s wrestling boom, the Attitude Era was a surge in the popularity of professional wrestling in the United States from the late 1990s to early 2000s, as television ratings and pay-per-view buy-rates hit record highs. The Attitude Era was defined by a radical shift [...] in programming content. In contrast to the more traditional, family-friendly content that was common in WWF programming, the Attitude Era sought to attract the young adult demographic by transforming the product into an edgier and more controversial form of entertainment. Traditionally heroic characters were replaced with disaffected anti-heroes and family friendly storylines were replaced with controversial stories based on shock value, similar to the "Trash TV" genre popularized in the 1990s. [...] The Attitude Era began in the mid-to-late 1990s, and ended in the early 2000s. The WWF/E has variously given "Stone Cold" Steve Austin's victory in the King of the Ring 1996 tournament, the Montreal Screwjob at Survivor Series 1997, and Austin's WWF Championship victory over Shawn Michaels at WrestleMania XIV on March 29, 1998, as the starting point of the era. In March 2001, World Championship Wrestling (WCW) was bought out by the WWF, concluding the Monday Night Wars. On April 1, 2001 at

• WWF Roster - Attitude Era (November 9, 1997 - May 5, 2002)

  On this page you find the full WWF Roster during the Attitude Era (November 9, 1997 - May 5, 2002). This includes the list of all WWF Wrestlers from Raw and SmackDown, division between Men and Women Rosters, active Tag Teams & Stables, the current reigning Champions, as well as Managers, Announcers, Authority figures, Producers and other personalities in World Wrestling Federation. [...] Skip to content Skip to main navigation # WWF Roster - Attitude Era (November 9, 1997 - May 5, 2002): Full List of Wrestlers World Wrestling Entertainment: Rosters History Database Twitter Facebook Reddit Copy Link [...] UndertakerVaderVisceraWilliam RegalX-PacYamaguchi-san

• 25 moments that defined the Attitude Era - WWE

  It's difficult, if not impossible, to pinpoint the exact birth of the Attitude Era. With its close association to "Stone Cold" Steve Austin, some might choose to trace the transformative era back to the heretical speech Austin gave during his King to the Ring coronation in 1996. Others might suggest the edgier "attitude" truly started becoming apparent in early 1997, when longtime kid-friendly hero to the masses Bret "Hit Man" Hart threw up his hands in frustration and began unleashing [...] The Attitude Era's most groundbreaking faction got its start on the Oct. 13, 1997, episode of Raw. The original four-Superstar ensemble of Shawn Michaels, Triple H, Chyna and "Ravishing" Rick Rude had been collectively revolting against the system prior to then, but it was during a backstage interview that night that HBK famously anointed the team "D-Generation X." With DX rivals The Hart Foundation standing in the ring, the often sophomoric group egged on Bret Hart's contingent from backstage, [...] It was iconic scenes like these that helped shape what is remembered as the era that thrust sports-entertainment into unprecedented popularity and exponentially grew the WWE Universe. The era was shocking, unpredictable and, at times, crass, and it transcended a single Superstar, match or event. Long-respected rules of the past were broken weekly, if not hourly, during the unapologetic Attitude Era. The "traditional" way of doing things was tossed aside and supplanted by a pulse-raising

• When did the Attitude Era truly start and end? : r/WWE - Reddit

  "March 10, 1997" however was the beginning of the attitude era... although it officially started on "November 09, 1997"... it ran through "May

• Country

  United States

• Instance Of

  Q11514315