Demonetization
The practice of making specific content or creator channels ineligible for advertising revenue, a key concern for creators in categories like firearms and poker who feel they are unfairly targeted.
First Mentioned
10/9/2025, 5:01:46 AM
Last Updated
10/9/2025, 5:02:47 AM
Research Retrieved
10/9/2025, 5:02:47 AM
Summary
Demonetization is a term with two primary meanings: the act of revoking a currency's legal tender status, and a form of deplatforming or content moderation. In the context of online platforms, demonetization can involve removing a creator's ability to earn revenue from their content. This was a key topic in a discussion on the All-In Podcast featuring YouTube CEO Neal Mohan. Mohan addressed concerns about YouTube's monetization practices, including its revenue split with creators and the platform's policies on censorship and demonetization. He acknowledged that difficult decisions were made regarding content moderation, particularly during the pandemic, but indicated that policies have since been relaxed. The conversation also touched upon the balance between content moderation, demonetization, and YouTube's commitment to free speech, as well as the platform's success with subscription services and its future strategies for generative AI and creator rights.
Referenced in 1 Document
Research Data
Extracted Attributes
Primary Meaning 1
Revoking a currency unit's status as legal tender
Primary Meaning 2
A form of deplatforming or content moderation, denying payment to content creators
Context on YouTube
Inherent tension between content moderation, demonetization, and YouTube's core value of free speech
YouTube Policy Status
Policies relaxed after difficult decisions made during the pandemic
Impact (Content Demonetization)
Content creator stops earning money due to platform changes, terms and conditions violations, or algorithm changes
Impact (Currency Demonetization)
Can stabilize currency, encourage digital transactions, but may cause economic disruptions and logistical hurdles
Purpose (Currency Demonetization)
Fighting black money, stopping fake currency, modernizing the financial system, controlling inflation, reducing criminal financial activities like tax evasion and money laundering
Timeline
- First demonetization in India occurred. (Source: Web search results)
1946-01-12
- Second demonetization in India occurred. (Source: Web search results)
1978-01-16
- India's 2016 demonetization took place, withdrawing Rs. 1000 and Rs. 500 currency notes (86% of circulating currency). (Source: Web search results)
2016-11-08
- YouTube made difficult decisions regarding content moderation and demonetization policies. (Source: Document 5a31daeb-e653-4fbc-8e8f-b47c43f29181)
During the pandemic
- YouTube's content moderation and demonetization policies have since relaxed. (Source: Document 5a31daeb-e653-4fbc-8e8f-b47c43f29181)
After the pandemic
Wikipedia
View on WikipediaDemonetization
Demonetization may refer to one of the following: Demonetization (currency), the act of stripping a currency unit of its status as legal tender Demonetization (deplatforming), a form of deplatforming or content moderation
Web Search Results
- What is Demonetisation? Objective, Advantages & Disadvantages
Demonetization means the act of removing a currency note’s legal value. It happens when a government declares that certain notes will no longer be valid for use in the economy. So, what is demonetization? It is when old currency notes or coins stop being accepted for payments, and people must exchange them for new ones. Governments take this step for various reasons such as fighting black money, stopping fake currency, or modernizing the financial system. [...] Demonetization is a big decision. It needs careful planning and steps.The process of demonetization is not simple. It needs a lot of planning and quick action. This section explains how the government carries out demonetization and manages the flow of currency. Here’s how it usually happens: ### Official Announcement [...] In some cases, demonetization helps control inflation. When cash supply is reduced suddenly, prices may go down. People spend less, which reduces demand, and helps in price control. ### Modernize the Economy Countries like India are moving toward digital, transparent economies. Demonetization supports this goal by encouraging cashless systems and formal business activities. ## How Does Demonetization Work?
- Understanding Demonetization: Process, Examples, and Economic ...
Demonetization can also refer to the business practice of denying payment and is often experienced related to social media. Demonetization occurs when a content creator stops earning money due to changes in the platform. This may occur due to a terms and conditions violation or due to changes in the platform's algorithms that determine which creators are eligible to earn revenue. [...] Demonetization is a powerful yet potentially disruptive economic tool that involves revoking the legal tender status of existing currency forms. While it can stabilize a currency, combat inflation, and curb criminal activities such as tax evasion and money laundering, the process often comes with challenges, including economic downturns and logistical hurdles. Notable examples like India's 2016 demonetization highlight both the intended benefits and the unintended economic strain it can impose [...] Demonetization involves removing the legal tender status of a currency and can significantly impact an economy. It aims to stabilize currency, combat inflation, and reduce criminal financial activities like tax evasion. While demonetization can reduce black money and encourage digital transactions, it may cause economic disruptions and costs. India's 2016 demonetization replaced 86% of its circulating currency, leading to hardships and mixed outcomes.
- [PDF] Demonetisation 2016 and Its Impact on Indian Economy and Taxation
Working Paper Series Editor: A V Manjunatha DEMONETISATION 2016 AND ITS IMPACT ON INDIAN ECONOMY AND TAXATION Pratap Singh∗ Abstract Demonetisation is a process in which the government withdraws legal tender status of currency issued by it. The first demonetisation happened on 12th January, 1946 and the second on 16th January, 1978. The demonetisation 2016 is the third such decision which took place on 8th November, 2016, in which Rs. 1000 and Rs. 500 currency was demonetised, which was 86 per [...] and tax compliant society. Shah, Ayash Yousuf (2017) stated that Demonetisation is one of the major steps in fighting against corruption, black money and terror funding. However, this decision was taken without proper preparation and it adversely impacted the public. Without printing enough new currency notes 86 per cent of the currency notes were withdrawn thrashing all market transactions. Only common people had to face problems exchanging their notes, not the people who were targeted. With [...] payment methods, instruments and institutions prove that demonetization has facilitated digital transactions. Among the more sophisticated groups, online payments have become common. Demonetization has also reduced the informal economy with the increased use of digital payments. Pre-demonetization, the currency under circulation was Rs 18.4 lakh crore, about 12 per cent of the GDP, and was too high and unsustainable. Out of this majority, about 15.44 lakh crore constituted Rs 500 and Rs 1000
- Demonetisation: A year after India killed cash, here's what we can ...
My assessment of the action was that the policy was poorly thought out and executed and that its net impact would be negative and particularly bad for the poor.
- Was India's demonetization redistributive? Insights from satellites ...
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